Ep 567: My Biggest E-commerce Founder Mistake (Learn From My Failure) with Jordan West

Secrets To Scaling Your Ecommerce Brand

Player FM - Internet Radio Done Right

Đã thêm cách đây ba năm

Nội dung được cung cấp bởi Jordan West. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Jordan West hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Mind The Business: Small Business Success Stories

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Pushing Past Stagnation & Business Plateaus 30:21

cách đây 7 ngày trước30:21

Nghe Sau

Danh sách

Thích

Đã thích

30:21

Hitting plateaus is a common milestone in business, but there’s a difference between stability and a rut. In the last installment of this season, we’ll dive into the ways small business owners push beyond plateaus and find new ways to achieve revenue growth. Jannese and Austin wrap up their time in Nashville, Tennessee with a wonderful visit to N.B. Goods to speak with owner Camille Alston . Camille details the times where she hit a wall with profits, the strategies she implemented to increase revenue, what worked, what didn’t, and the important lessons she learned in the process. You won’t want to miss this informative final chapter! Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

cách đây khoảng một năm trước 13:04

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The importance of keeping operational expenses in check - a critical piece of advice for any e-commerce entrepreneur striving to build sustainable, long-term success. The lessons are hard-learned, but the potential for growth, resilience, and smart decision-making shines through every word.

In this episode, Jordan West gets into some of the biggest mistakes he has made as an e-commerce entrepreneur. With a focus on sharing his lessons to help you avoid similar pitfalls, Jordan gets vulnerable about the costly errors he's encountered, including the impact of high operational expenses (OpEx). Drawing from personal experiences and industry insights, Jordan shares cautionary tales and practical advice to help you navigate the challenges of growing your e-commerce business.

Listen and learn in this episode!

Key takeaways from this episode:

The importance of keeping OpEx down and being as lean as possible in e-commerce to avoid financial strain and difficulties during tough times.
The cautionary tale of making high OpEx-related decisions, such as leases, space acquisitions, or hiring, and the potential negative impact on business growth and scalability.
The recommendation to carefully assess expenses before making big purchases, leases, or hires, and to consider scaling down before committing to large financial obligations.
Consideration of outsourcing certain functions, like customer service, to ensure flexibility in scaling up or scaling down based on business needs.
The importance of negotiating with software companies and agencies to manage costs and carefully evaluating the financial impact of scaling up expenses.
The emphasis on being prepared for economic downturns, potential Facebook ad issues, and the necessity of evaluating OpEx before marketing spend.

Recommended Book:
The Wealthy Barber: https://www.goodreads.com/book/show/2674.The_Wealthy_Barber

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

634 tập

#Entrepreneur #Business #Marketing #Jordan West & Sean Lang #Jordan West #Sean Lang #Secrets To Scaling #Digital Marketing #Ecommerce #Ecom #Scale #DTC #D2C #E-Commerce #Shopify #Retail #Brand

Ep 567: My Biggest E-commerce Founder Mistake (Learn From My Failure) with Jordan West

Secrets To Scaling Your Ecommerce Brand

published cách đây khoảng một năm trước

Chia sẻ

MP3•Trang chủ episode

Send us a text

Listen and learn in this episode!

Key takeaways from this episode:

The importance of keeping OpEx down and being as lean as possible in e-commerce to avoid financial strain and difficulties during tough times.
The cautionary tale of making high OpEx-related decisions, such as leases, space acquisitions, or hiring, and the potential negative impact on business growth and scalability.
The recommendation to carefully assess expenses before making big purchases, leases, or hires, and to consider scaling down before committing to large financial obligations.
Consideration of outsourcing certain functions, like customer service, to ensure flexibility in scaling up or scaling down based on business needs.
The importance of negotiating with software companies and agencies to manage costs and carefully evaluating the financial impact of scaling up expenses.
The emphasis on being prepared for economic downturns, potential Facebook ad issues, and the necessity of evaluating OpEx before marketing spend.

Recommended Book:
The Wealthy Barber: https://www.goodreads.com/book/show/2674.The_Wealthy_Barber

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

634 tập

#Entrepreneur #Business #Marketing #Jordan West & Sean Lang #Jordan West #Sean Lang #Secrets To Scaling #Digital Marketing #Ecommerce #Ecom #Scale #DTC #D2C #E-Commerce #Shopify #Retail #Brand

Tất cả các tập

Secrets To Scaling Your Ecommerce Brand

1
Ep 632: How This Modest Fashion Brand Cracked $20M+ in a Tiny Market with Kareem Elgendy 26:51

cách đây 8 ngày trước26:51

26:51

Send us a text If I were starting a DTC fashion brand in 2025, this is not the path I’d take. But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse. And here’s the wild part... They’ve scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on Meta In this episode of Secrets to Scaling Your Ecommerce Brand , I sit down with Kareem, CEO at Veiled , the world’s largest standalone modest fashion brand. We go deep on: Why focusing on warm audiences is Veiled’s unfair advantage – Think 80% of spend on Meta – Heavy whitelisting + real-time creative rotation – Data-driven merchandising that actually improves MER How they pull off pop-ups that draw 16,000+ people in a weekend – You read that right. Sixteen thousand. – Their approach to community-building is what most brands get wildly wrong What most brands miss on attribution & product-market fit – Especially fashion brands trying to scale too fast, too broad This episode isn’t just about niche marketing—it’s a masterclass in disciplined growth strategy . If you're an apparel brand trying to crack profitable scale... If you’ve ever wondered if Meta is still worth it... If TikTok isn’t working for you... 👉 This is the episode to binge. 🔗 Connect with Kareem: LinkedIn: https://www.linkedin.com/in/kareemelgendy/ Website: https://veiled.com/ Email: kareem@veiled.com Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

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Ep 631: Why Attribution Is Broken—And What Comes Next with Constantine Yurevich of SegmentStream 46:20

cách đây 15 ngày trước46:20

46:20

Send us a text Attribution is broken. Cookies are dying. Conversions get credited to the last device. And marketers are flying blind—making budget decisions based on incomplete (and often misleading) data. In this episode, Jordan sits down with Constantine Yurevich , CEO & Founder of SegmentStream , to unpack: Why conversion-based tracking no longer works How outdated attribution models (even MTA) are misleading marketers Why traditional MMM and geo-holdouts aren't viable for most brands The massive hidden iceberg of upper-funnel activity most tools ignore What a modern, data-driven approach to budget allocation actually looks like If you’re tired of attribution tools that only show you a sliver of reality—this episode is a must-listen. Guest Bio: Constantine Yurevich is the founder and CEO of SegmentStream , a London-based marketing intelligence platform that helps brands navigate today’s fragmented, privacy-first digital ecosystem. SegmentStream goes beyond cookie-based attribution to give marketers a clearer, AI-powered picture of what’s actually driving revenue —across channels, devices, and user journeys. Founded in 2018, SegmentStream is helping performance teams at some of Europe’s top brands rethink how they measure and optimize campaigns in a post-cookie world. 👉 Learn more about SegmentStream: https://www.segmentstream.com 👉 Connect with Constantine Yurevich on LinkedIn: https://www.linkedin.com/in/constantineyurevich/ 👉 Follow Constantine on X (Twitter) https://x.com/weird_ceo 👉 Subscribe to Constantine’s Newsletter on LinkedIn https://www.linkedin.com/newsletters/7189209704512860160/ Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

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Ep 630: How to Bring a Boring Product to Life on TikTok 11:54

cách đây 21 ngày trước11:54

11:54

Send us a text Let’s face it — most products are boring. And if that’s true for your brand… you might be sitting on a goldmine. Because right now, TikTok Shop isn’t favoring the flashiest brands. It’s favoring the relatable ones. In this episode, I break down how we’ve taken “meh” products — wrinkle spray, toothpaste organizers, even packing cubes — and turned them into 7-figure winners on TikTok. If your content isn’t working, it’s probably not your product’s fault. It’s your angles. It’s your storytelling. It’s your lack of emotional contrast. I’ll show you exactly how to fix it — with 3 high-performing video frameworks, real-life product examples, and the underrated levers that make people click “Buy Now.” This is your TikTok Shop blueprint — especially if your product isn’t "sexy.” Inside this episode: Why “boring” is the biggest opportunity right now 3 viral storytelling formats we use (with breakdowns) Real TikTok Shop product wins from Kalodata 4 overlooked factors that drive conversions way more than product features And what to do if your content’s flopping right now Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

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Ep 629: How I'm Scaling a Brand from $51k to 8 Figs 11:57

cách đây 29 ngày trước11:57

11:57

Send us a text I’ve built seven brands. Some were massive wins. A few crashed and burned. But every single one taught me something that I’m now using to build my next big thing —and I’m bringing you along for the ride. In this episode, I’m walking you through the early days of a new supplement brand I’ve partnered on. From $26K in month one to projecting $51K this month on Amazon , we’re just getting started. And here's the thing... Most people only show you what worked after the fact. I’m going to show you everything as it happens . The good. The bad. The break-evens. Every lever we pull and every decision we make. If you’ve ever wanted to build a brand alongside someone who’s done it before , this is it. What You’ll Learn in This Episode: Why we launched on Amazon first (and what’s next) The early numbers : Revenue, profit margins, ad spend breakdowns How we’re planning to scale past break-even Why I’m more excited about this brand than any I’ve built before The mindset shift that happens when you’re building again , but smarter Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

1
Ep 628: The Amazon “Halo Effect” – How TikTok & Meta Ads Fuel $100M+ Sales with Ken Freeman 29:09

cách đây 5 weeks trước29:09

29:09

Send us a text Amazon brands are playing the WRONG game. Most sellers think Amazon is all about PPC, rankings, and conversions … but the real winners are running TikTok and Meta ads to fuel their Amazon growth. This is called The Halo Effect —and if you're not using it, you're losing sales to competitors right now. In this episode, I sit down with Ken Freeman , founder of Full Circle Agency , who has managed over $200M in Amazon revenue for some of the biggest DTC brands, including Hexclad, Ridge Wallet, BK Beauty, and more . What You’ll Learn in This Episode: ✅ Hexclad’s $100M+ Amazon Playbook (and why inventory forecasting is a nightmare) ✅ The biggest mistake Amazon sellers make when running ads ✅ Why TikTok & Meta are quietly driving Amazon’s biggest growth ✅ Demand Capture vs. Demand Generation – What most agencies get wrong ✅ How top brands track off-Amazon traffic (and use it to scale faster) If you're running paid ads and NOT optimizing for Amazon sales... this is a must-listen episode. 🎙 Guest: Ken Freeman 💼 Full Circle Agency → https://www.fullcircleagency.com/ 📲 Follow Ken Freeman on Socials: LinkedIn → https://www.linkedin.com/in/kenfreeman-amz/ Twitter → https://twitter.com/kenthefreeman Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

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Ep 627: How to scale on YouTube in 2025 With THE YouTube ads expert! (everything you didn’t know) 34:59

cách đây 6 weeks trước34:59

34:59

Send us a text In this episode of Secrets to Scaling Your E-Commerce Brand , Jordan West sits down with returning guest Brett Curry , CEO of OMG Commerce , to dive deep into YouTube ads —one of the most underutilized yet powerful tools for e-commerce brands. If you've been questioning whether YouTube is worth your ad dollars, this episode will change your mind . What You’ll Learn in This Episode: Why YouTube is the TV of 2025 and how e-commerce brands can leverage it The truth about incrementality and why last-click attribution is misleading The common misconceptions brands have about YouTube ads Real-life case studies of brands scaling profitably on YouTube A step-by-step breakdown of how to test, optimize, and scale YouTube campaigns Who is Brett Curry? Brett Curry is the CEO & Co-Founder of OMG Commerce , a performance marketing agency specializing in YouTube, Google, Amazon, and retention marketing for high-growth DTC brands and omnichannel retailers . With over a decade of experience helping brands scale profitably, Brett is one of the leading voices in YouTube ads and advanced marketing strategies . He’s worked directly with Google , been featured in Google case studies, and has helped countless brands unlock profitable growth through data-driven ad strategies . As a passionate marketer and business leader, Brett believes in blending brand-building with performance marketing —and in this episode, he shares everything you need to know to make YouTube ads work for your brand. Connect with Brett: 🔗 Website: omgcommerce.com 🔗 LinkedIn: https://www.linkedin.com/in/thebrettcurry/ 🔗 Twitter/X: @BrettCurry Key Takeaways: YouTube works differently than Meta – it's not about direct response, but long-term brand impact. Last-click attribution is broken – incremental lift is where the real value lies. YouTube + Meta = The Perfect Pair – Why combining these two platforms gives you the best shot at scalable, profitable growth. The $30K Case Study – A real-world example of why turning off YouTube can kill an entire business. Creative & Targeting Tips – What actually works on YouTube and how to avoid the biggest pitfalls. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

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Ep 626: The 4-Part Formula for Scaling TikTok Shop Ads the Right Way 9:17

cách đây 6 weeks trước9:17

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Send us a text Scaling TikTok Shop ads isn’t about increasing ad spend and hoping for results. It’s about strategy, execution, and timing. In this episode, I walk through the four phases of scaling TikTok Shop ads using a proven structure. This approach ensures that every ad dollar is working for you, not against you. By the end of this episode, you’ll understand: How to launch Product Shopping Ads (PSAs) to get immediate traction The role of Video Shopping Ads (VSAs) in driving visibility and conversions When and how to use Cost Caps and Target ROAS to push volume while staying profitable The power of GMV Max Campaigns , TikTok’s answer to Advantage+ and PMax If you're serious about growing on TikTok Shop, this is the framework to follow. Key Takeaways: Scaling TikTok Shop ads isn’t about spending more—it’s about structure. If your campaigns aren’t set up correctly, you’re just burning cash. Start with Product Shopping Ads (PSAs) to capture demand. These work like Google Shopping ads inside TikTok Shop and are the best way to gain traction early. Layer in Video Shopping Ads (VSAs) to increase visibility. Creator-driven video ads help buyers see your product everywhere, building demand. Use Max Delivery first, then test Cost Cap and Target ROAS. Focus on pushing volume before optimizing for profitability. GMV Max campaigns are for serious scaling. Once you have strong traction, this is TikTok’s version of Meta’s Advantage+ or Google’s PMax, designed for brands ready to scale big. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

1
Ep 625: The 4 BEST Ways to Sell on TikTok Shop (Most Brands Get This Wrong!) 8:38

cách đây 7 weeks trước8:38

8:38

Send us a text TikTok Shop is exploding with opportunities—but most brands are doing it all wrong. In this episode, I break down the four key ways to sell on TikTok Shop and how to maximize each one for growth. Whether you’re just getting started or looking to scale, these strategies will help you increase conversions, attract top affiliates, and dominate TikTok Shop. Key Takeaways: Organic content drives long-term sales – Brands should post multiple times a day with shoppable videos linked directly to their TikTok Shop. Optimize your Shop Tab – Treat your TikTok storefront like an Amazon listing. Use high-quality images, SEO-friendly descriptions, and strong CTAs. The best affiliates aren’t influencers – Most TikTok Shop affiliates work with multiple brands. Identify high-performing creators and recruit them with strong commissions. Live streaming is massively underrated – The longer you stream, the more sales you generate. The gold is in the hour —stay on live longer than you think. Combine all four strategies for maximum growth – Don’t rely on just one method. The brands winning on TikTok Shop leverage organic, affiliates, shop tab SEO, and live selling together. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

Secrets To Scaling Your Ecommerce Brand

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Ep 624: 25% Tariffs on Canada and the US… What E-commerce Brands Need to Know 11:36

cách đây 7 weeks trước11:36

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Send us a text The 25% U.S. import tariff is here—now what? If you sell products from Canada or Mexico into the U.S. , your costs just skyrocketed overnight . But instead of panicking, let’s focus on solutions . In this episode, Jordan West breaks down exactly what you need to do to protect your margins, rethink fulfillment, and keep your business profitable despite these new costs. If you're in e-commerce, this episode is a must-listen. The new tariffs are a massive challenge for e-commerce brands , but instead of focusing on why they happened, let’s talk about what to do next . Jordan dives into: How to adjust pricing without losing customers The best fulfillment workarounds to avoid tariff hikes How to reposition your brand to stay competitive in the U.S. Why you should consider expanding to new international markets Step-by-step strategies to survive and thrive despite the tariffs Key Takeaways & Next Steps Raise prices strategically —consider splitting the tariff cost with customers. Explore fulfillment options —setting up a U.S.-based warehouse or 3PL could save you. Expand beyond the U.S. —consider Europe, Australia, or Asia for growth. Adjust marketing & messaging —double down on brand loyalty & premium positioning. Look into tariff-exempt strategies —some goods/categories might have workarounds. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

Secrets To Scaling Your Ecommerce Brand

1
Ep 623: 7 ways to Scale to 100k/month on TikTok Shop 17:19

cách đây 8 weeks trước17:19

17:19

Send us a text TikTok Shop isn’t just another e-commerce trend—it’s a land grab , and brands that move fast will dominate. Just like early Facebook ads in 2015, Amazon FBA in 2012, and Instagram’s organic reach in its prime, TikTok Shop is that next big opportunity . Right now, TikTok is rewarding sellers with massive organic reach, lower seller fees, and insane platform incentives —but this window won’t last forever. In today’s episode, Jordan breaks down: Why TikTok Shop is exploding and how brands are winning big How to leverage free viral traffic for sales (without ads) Why one-click checkout is driving insane conversion rates How to use creators and affiliates to sell for you Why TikTok is literally handing out free money to brands right now How live shopping is turning into a revenue gold mine The one viral post that can change everything By the end of this episode, you’ll know exactly why TikTok Shop is the platform to scale your brand in 2025—and how to take action before it’s too late . Key Takeaways: TikTok Shop is in land grab mode —the brands that move first will dominate. You don’t need a huge following to sell— TikTok’s algorithm does the work for you. One-click checkout = higher conversions, more impulse purchases. Creators sell for you —only pay when they drive real sales. TikTok is literally handing out money to brands in 2025—take advantage before it’s too late. Live shopping is the next big revenue driver—brands are making six figures an hour. One viral post can generate thousands of sales overnight. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

Secrets To Scaling Your Ecommerce Brand

1
Ep 622: The Foolproof Strategy to Land Your First TikTok Shop Sale 12:58

cách đây 8 weeks trước12:58

12:58

Send us a text Making your first sale on TikTok Shop doesn’t have to be complicated! In this episode, Jordan West walks you through 10 actionable steps to land that first sale quickly. From picking the right product to leveraging TikTok's powerful affiliate and live-selling features, this episode is packed with proven strategies to help you succeed. Learn why choosing the right product matters, how to optimize your listing for visibility, and why collaborating with micro-influencers can be a game-changer. Plus, a sneak peek to his TikTok Shop Elite Mastermind community, where members get access to AI-powered product recommendations and a supportive network of sellers. Key Takeaways: Pick a trending, impulse-buy product to increase chances of success. Optimize your listing with high-quality visuals and keyword-rich descriptions. Leverage TikTok’s affiliate program to collaborate with proven creators. Go live for real-time engagement and instant sales. Run Spark ads on best-performing posts to reach a wider audience. Engage with comments using video replies to boost trust and visibility. Use limited-time discounts strategically to create urgency. Get your first 1,000 sales and 100 reviews before scaling up. Stay consistent and test multiple videos to find what works best. Links: TikTok Shop Elite Mastermind: Join here Social Commerce Club: Learn more Follow Jordan on Twitter: @JordanWest Subscribe on YouTube: Jordan West Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodca…

Secrets To Scaling Your Ecommerce Brand

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Ep 621: Email Marketing Ain’t Dead—But You Might Be Doing It Wrong (With Rytis Lauris) 40:21

cách đây 9 weeks trước40:21

40:21

Send us a text Buckle up because today’s episode is packed with gold. I’ve got Rytis Lauris, CEO and co-founder of OmniSend, on the pod, and let me tell you—this guy has been in the e-commerce automation game for over a decade. With more than 120,000 customers worldwide, OmniSend is changing how brands do retention marketing, and today, we’re breaking it all down. We’re talking about what’s working right now in e-commerce, what’s straight-up not working, and the biggest shifts happening in automation and customer retention. Rytis shares some seriously insightful takes on how Apple’s privacy changes are shaking things up, why email marketing isn’t dead (despite what people say), and what brands need to focus on to stay ahead. Oh, and we’re also tackling that big debate—should you ever remove subscribers from your email list? Let’s go. Key Topics: How e-commerce marketing has evolved over the past decade Why OmniSend is the go-to alternative to those overpriced enterprise platforms Is email marketing actually dead? (Spoiler: Nope.) How Apple’s privacy updates are changing the game for online brands The real way to keep your email list clean and engaged Why AI isn’t replacing humans in marketing anytime soon Building a customer-funded business and keeping your brand agile Who is Rytis Lauris? Rytis Lauris is the co-founder and CEO of OmniSend, a marketing automation platform designed specifically for e-commerce brands. With a background in digital marketing, Rytis saw a gap in the market for an affordable yet powerful email and SMS automation tool that serves small to mid-sized businesses. Under his leadership, OmniSend has grown to serve over 120,000 customers worldwide, helping brands maximize retention and boost revenue through smart automation. A firm believer in customer-funded business models, Rytis has led OmniSend without external investment, focusing on delivering real value to customers. Connect with Rytis Lauris on LinkedIn: https://www.linkedin.com/in/rytisl/ Visit OmniSend: https://www.omnisend.com/ Key Takeaways: Retention is king. Brands relying solely on acquisition will struggle; the real money is in repeat customers. Sunsetting subscribers too soon is a mistake. Engagement isn’t just about open rates—clicks matter more. AI can automate, but humans differentiate. The best marketing still needs a human touch to stand out. Customer-funded businesses stay agile. OmniSend has scaled without outside investment, proving that putting customers first wins. Apple & Google privacy changes aren't the end. Brands just need to adapt by focusing on first-party data and owned channels. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodca…

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Ep 620: How This CMO Took a Leather Brand from $3.5M to 9 Figures (Without Overcomplicating Marketing) with MacCoy Merkley 46:15

cách đây 10 weeks trước46:15

46:15

Send us a text Ever wonder what it takes to scale a brand from $3.5M to nine figures ? In this episode, I sit down with MacCoy Merkley, CMO of Portland Leather Goods , to break down exactly how they did it—without relying on overcomplicated marketing tactics. MacCoy started at Portland Leather Goods seven years ago , back when they were just a small Etsy shop. Fast forward to today, and they’re the largest leather bag manufacturer in North America. We dive into: The wild Craigslist job interview that landed him the role How COVID-19 forced them to pivot —and ended up accelerating growth The single biggest driver of their success (hint: it’s not ads) Why discounting isn’t the enemy —and how they do it strategically The future of e-commerce in 2025 (and why great products win every time) Meet MacCoy Merkley CMO of Portland Leather Goods Former wedding photographer who landed a marketing job through Craigslist Helped scale Portland Leather Goods from $3.5M to over $100M+ in revenue A big believer in great products > marketing hacks LinkedIn: https://www.linkedin.com/in/maccoy-merkley-95146815b Twitter: https://x.com/MacCoyMerkley Key Takeaways from the Episode: 1. How MacCoy Landed a Marketing Job With No Resume Answered a Craigslist ad for a “Digital Media Specialist” role 2. Scaling from Etsy to Direct-to-Consumer (DTC) Curtis (the founder) started Portland Leather Goods by hand-making leather bags in his garage 3. How COVID Forced a Business Pivot (That Led to Explosive Growth) COVID-19 shut down their in-house production —forcing them to pause website sales 4. Why Product Quality is the #1 Growth Lever 30% of their new customers come from referrals —no ad spend needed 5. The Future of E-Commerce in 2025 Meta (Facebook & Instagram) Ads still work —but only if you have a product worth talking about 6. Why Personal Branding Matters (Even for B2C Brands) MacCoy & Curtis post daily on LinkedIn & Twitter —keeping PLG top of mind Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

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Ep 619: How One of the LAST Sock Factories in America is Winning this 2025 with Nate Banks 36:01

cách đây 10 weeks trước36:01

36:01

Send us a text Meet Nate Banks —a third-generation sock manufacturer who’s keeping American-made socks alive while playing the DTC game like a pro. Back in the day, there were over 130 sock factories in the U.S. Now? Just two remain. And Nate runs one of them. How did he survive while everyone else disappeared? Simple: He adapted. In this episode, we get into: How Nate went from folding socks in his grandparents’ living room to selling millions of pairs Why AI + automation are the only way U.S. factories will survive The big shift in DTC that’s forcing brands to rethink their entire strategy Why he ditched the polished ads and started filming raw, unfiltered videos —and why they work 10x better This one’s packed with real talk , wild stories , and lessons from the trenches . Let’s go! Key Takeaways from the Episode: DTC is the Future (But Not How You Think) Forget mass production—Nate’s factory thrives by going hyper-custom and leaning into small-batch, niche products. AI & Automation = The New Manufacturing Playbook From lean inventory to better margins , Nate is proving that AI isn't just for tech bros—it’s for factories, too. Authenticity > Everything Forget fancy ads. Nate’s best-performing videos? Him talking to the camera in his factory. Turns out, people trust real humans. If You’re Not Building Systems, You’re Screwed Scaling isn’t about working harder—it’s about working smarter . Nate breaks down how he’s structuring his business to run itself. The Next Big DTC Shift? It’s Already Happening. TikTok Shop, social commerce, creators— Jordan & Nate break down where the game is headed. ABOUT THE GUEST – NATE BANKS Who is Nate? Third-gen sock maker running one of the last U.S. sock factories Built a vertically integrated factory that makes everything in-house Pivoted to custom DTC & contract manufacturing to stay ahead All-in on AI & automation to future-proof his business If you’re in DTC, ecommerce, or just love wild business stories , you don’t want to miss this one. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

Secrets To Scaling Your Ecommerce Brand

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Ep 618: TikTok Shop Profit Secrets-- Mastering Commission Structures for Growth with Jordan West 11:46

cách đây 11 weeks trước11:46

11:46

Send us a text If you’re running a TikTok Shop or working with affiliates, understanding commission structures is critical for maximizing profits. Many brands make costly mistakes when setting commission rates, leading to lost revenue despite high sales. In this episode, Jordan West breaks down the two key commission models—Standard Affiliate Commission (20%) and Shop Ads Commission (5-10%)—and how they impact profitability. Plus, we’ll discuss how to scale your TikTok Shop while keeping ad spend under control. Listen and learn in this episode! Key Takeaways from the Episode Master TikTok Shop Commission Models: Standard Affiliate Commission (20%) rewards organic sales, while Shop Ads Commission (5-10%) ensures ads remain profitable. Setting the wrong rate can destroy margins. Profitability > Revenue: High sales don’t always mean high profits. Running ads without adjusting commissions can leave you with razor-thin margins or even losses. Crunch the Numbers: A $30 product with a 60% margin is profitable with a 20% organic commission but barely breaks even if ads are added without adjusting commissions. Scale with Smart Strategies: Lower your cost per order, test viral-style content, and increase AOV by bundling products and offering exclusive deals for TikTok Shop buyers. Educate and Align with Affiliates: Affiliates need to understand commission structures so they don’t feel cheated. Transparency is key to keeping everyone happy and profitable. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

Secrets To Scaling Your Ecommerce Brand

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Ep 602: Tiktok Shop - How To Build A High GMV Creator Network with Jordan West 10:26

cách đây 21 weeks trước10:26

10:26

Send us a text Understand why social commerce is not just a trend but the future of brand building over the next five years. Whether it's TikTok, Meta Shops, or YouTube Shopping, these platforms are revolutionizing the way we connect and sell. In this episode, Jordan West gets into the transformative power of creating a creator community for social commerce. As social commerce platforms like TikTok Shop and Meta Shops become the future landscape for brands, building strong creator communities is crucial. Jordan explores the concept of a creator community, shares insights on establishing this vital network, and discusses platforms like WhatsApp, which facilitate seamless interaction and communication. Listen and learn in this episode! Key takeaways from this episode: Social Commerce's Future: Platforms like TikTok Shop and Meta Shops are essential for brand growth in the next five years. Creator Communities: Essential for brand connection with creators, driving sales and content; valuable for long-term success. Platform Choice: Build communities where creators are active, such as WhatsApp, for effective communication and relationship management. Training and Development: Offer training and events to strengthen creator communities, similar to successful marketing strategies. Recruitment Tactics: Use current creators' networks to find new ones, starting with outreach and product engagement. Relationship Management: Transition relationships off platforms like TikTok to spaces like WhatsApp for better communication. Accelerator Program: A new four-week program is being planned to help brands scale on TikTok Shop using advanced tools. Avoiding Mistakes: Learn from others to avoid costly social commerce mistakes. Sharing and Feedback: Encourage audience to share the episode and provide feedback, fostering community engagement. Growth Plan: www.upgrowthcommerce.com/grow Million Dollar Offers: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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Ep 601: Tiktok Shop 2024 - My 3 Phased Approach with Jordan West 10:17

cách đây 21 weeks trước10:17

10:17

Send us a text Unleash the potential of your brand on TikTok Shop. From product validation to scaling with creators, the journey offers endless opportunities. Start with ads, build creator partnerships, and watch your sales soar. In this episode, Jordan West gets into the world of social commerce with a spotlight on TikTok Shop. Jordan unveils his free-phase approach aimed at helping enterprises and small brands alike harness the transformative power of social commerce. He highlights the importance of understanding and tapping into TikTok Shop's potential to achieve significant growth. Listen and learn in this episode! Key takeaways from this episode: Social Commerce on TikTok: The episode emphasizes using TikTok Shop to scale ecommerce brands, highlighted as crucial for both small and enterprise businesses. Three-Phase Approach: Phase 1 : Validate product appeal with goals of 1,000 sales and 100 reviews to ensure product-market fit. Phase 2 : Scale operations by expanding reach, leveraging tools and targeted collaborations, and formalizing partnerships. Phase 3 : Achieve advanced growth, establishing the brand's presence on TikTok Shop and creating exponential growth opportunities. Importance of Creators: Building strong relationships with creators is key to expanding brand visibility and going viral. Enterprise Brand Adaptation: Big brands must adapt their strategies to capitalize on TikTok Shop's potential. Growth Potential: Social commerce is set for significant growth, with projections in Southeast Asia reaching $1.3 trillion by 2024. Upcoming Accelerator: Plans to hold a TikTok Shop accelerator to help agencies and brands succeed. Listener Engagement: The host encourages reviews and engagement with the podcast to foster a vibrant community. Growth Plan: www.upgrowthcommerce.com/grow Million Dollar Offers: www.upgrowthcommerce.com/grow…

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Ep 600: Why The ASOM Pod Hates TikTok Shop (And Why They’re Wrong) with Jordan West 53:44

cách đây 22 weeks trước53:44

53:44

Send us a text We're celebrating our 600th episode—a special milestone featuring four brilliant minds and the evolution of our strategy that took us to astonishing growth. Dive deep into discussions of cultural shifts and generational shopping behaviors. In this episode, Jordan West gets into a dynamic discussion featuring a star-studded lineup of "the awesome pod guys" (ASOM): Jon Roman, Amir, Brian, and Jimmy Kim. Our focus? The controversial rise of TikTok Shop and the broader landscape of social commerce. We'll explore how this platform is reshaping consumer behavior, its implications for DTC brands, and its potential to rival established marketplaces like Amazon. Listen and learn in this episode! Key takeaways from this episode: Adapting to Social Commerce: Brands must embrace TikTok Shop and similar platforms within the next 6 to 18 months to stay competitive as social commerce grows rapidly and resembles marketplaces like Amazon. Challenges for SaaS and DTC: Platforms dominated by social commerce create hurdles for SaaS companies lacking email integration. Influencer Leverage: Influencers hold significant power over brand strategies due to their commission structures, resembling MLM models, which can impact companies' approaches to social commerce. Differing Regional Success: Social trust and ecosystem development contribute to Asia's success in social commerce, contrasted with Western skepticism. Generational Shopping Shifts: Younger consumers lean towards platforms like TikTok, while older demographics prefer Meta, showing distinct behaviors shaped by age. Content and Brand Strategy: ASOM's growth strategy underscores the success of social media engagement, consistent content, and adapting to platform dynamics. Risks of Platform Dependency: Over-reliance on social platforms and influencer presentation autonomy pose risks, highlighting the need for adaptive strategies. Challenges in Advertising: Mobile game ads face hurdles in e-commerce with user experience issues, akin to the challenges of Google display ads. Today’s Guests: John Roman , Founder of Battle Box, is well-versed in ecommerce, particularly direct-to-consumer (DTC) models. He offers insights on the state of social commerce both in the U.S. and internationally. Bryan MacDonald , is an ecommerce expert who brings attention to the operational challenges of social commerce, such as varying influencer commissions. Jimmy Kim , is involved in the Commerce Roundtable, a platform that brings together eCommerce leaders to discuss trends, strategies, and innovations. This initiative provides events and resources for the direct-to-consumer (DTC) community Amer Grozdanic , is a professional with experience in managing and scaling e-commerce operations. He discusses logistics, supply chain, and operational strategies for e-commerce businesses. Growth Plan: www.upgrowthcommerce.com/grow Million Dollar Offers: www.upgrowthcommerce.com/grow…

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Ep 599: Easy PR for DTC Brands - Step by Step with Gloria Chou, PR LLC 30:23

cách đây 23 weeks trước30:23

30:23

Send us a text The power of the CPR pitching method, and her philosophy of generosity in business. We dug deep into the evolving landscape of PR and discussed how small businesses can break into big media without hefty budgets. In this episode, Jordan West with Gloria Chou, a small business PR coach who is redefining how brands approach public relations. They dive into the world of social commerce, touching on Jordan's successful agency work with billion-dollar brands on platforms like TikTok, and explore Gloria's unique approach to PR for small businesses. Gloria shares her non-traditional PR methods, the significance of building strong relationships with journalists, and the power of a well-crafted pitch. Listen and learn in this episode! Key takeaways from this episode: Diversify Perspectives: Highlighting the need for more female entrepreneurs in the ecommerce space to balance the male-dominated industry. Personal Branding: Emphasizes the lasting impact of personal branding, advising founders to utilize PR to craft effective pitches and build recognition. Accessible PR for Small Businesses: Gloria proposes non-traditional PR methods to make it accessible for small businesses, focusing on strategies that don’t require large budgets. Effective Pitching: The CPR method (Credibility, Point of View, Relevance) is recommended for enhancing media outreach success. Include purchase details and affiliate links in pitches. Building Journalist Relations: Stresses long-term relationship building with journalists, who seek more diverse products than large brands alone. PR vs. Other Marketing: PR is seen as impactful, particularly for SEO and credibility. Direct engagement with journalists is vital. Outreach Strategy: A well-crafted pitch is key, aiming for 50 outreach attempts with some degree of personalization. Tools like HARO can aid in finding journalists. Generosity in Business: Shifting from a scarcity mindset to generous giving has a positive impact on client relationships and retention. Digital Tools and Inspiration: Leveraging tools like ChatGPT can aid in marketing efforts, with strategic inspirations from readings. Today’s Guest: Gloria Chou , a small business PR coach who emphasizes non-traditional PR methods. Gloria is well connected in the ecommerce industry, particularly with successful female entrepreneurs, including many women of color. Her expertise lies in providing actionable PR strategies for small businesses that typically view traditional PR as inaccessible or a scam. Recommended Tools/Apps: Chatgpt: https://openai.com/index/chatgpt/ Claude.ai: https://claude.ai/login?returnTo=%2F%3F Recommended Audiobooks/Playbooks: 10x is Easier than 2x: https://10xeasierbook.com/ Growth Plan: www.upgrowthcommerce.com/grow Million Dollar Offers: www.upgrowthcommerce.com/grow…

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Ep 598: Triple Whale - Do You Actually Need It in 2024? with Maxx Blank, Triple Whale 33:31

cách đây 23 weeks trước33:31

33:31

Send us a text Discover how Maxx turned setbacks into stepping stones, overcoming supply chain woes and financial turmoil, only to emerge with Madison Braids—a brand that skyrocketed to a $3 million triumph. Imagine having the insights to double, even triple your ROI with laser-focused strategies; this episode holds the keys to that paradigm shift. In this episode, Jordan West with Maxx Blank, a cofounder of Triple Whale, as he shares the incredible evolution of his ecommerce ventures. Our conversation navigates through Maxx's early days launching boutique operations like Ivy and Fig, to his current success with Triple Whale, a game-changing analytics platform for Shopify merchants. Join us as we explore Maxx's lessons learned from navigating supply chain challenges, leveraging Facebook ads, and developing cutting-edge solutions for the future of social commerce. Listen and learn in this episode! Key takeaways from this episode: Ecommerce Opportunities and Challenges: The initial phase (2015-2016) offered great opportunities in ecommerce via platforms like Facebook, but also brought challenges with supply chain and marketing. Targeting Niche Markets: Madison Braids' success shows the value of focusing on niche markets and how expanding to broader audiences can drive scalability. Robust Data Platforms: Triple Whale's evolution from a dashboard to a comprehensive data platform highlights the importance of meeting real business needs, especially in ad attribution and real-time analytics. Leveraging AI for Insights: The development of "Mobi" showcases the benefits of using AI tools to generate data insights and automate workflows, aiding effective business decisions. Adaptability: Maxx emphasizes staying flexible and skeptical of absolute predictions, which is crucial for navigating business changes and consumer shifts. Community Engagement: Events like the Whalies play a key role in building brand loyalty and recognition within the industry through community engagement. Pandemic-Induced Shifts: The ecommerce boom during COVID spotlighted the necessity for businesses to adapt strategies in response to external shifts. User-Driven Growth: Triple Whale's growth illustrates the power of user engagement in product development, leading to organic expansion. Today’s Guest: Maxx Blank , cofounder of Triple Whale . Maxx is highly connected to the ecommerce industry, particularly in data analytics and marketing strategy. He is an expert in developing platforms that provide comprehensive analytics solutions for ecommerce businesses, addressing challenges like ad attribution, and evolving products to support multi-touch attribution and real-time data visualizations. Growth Plan: www.upgrowthcommerce.com/grow Million Dollar Offers: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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Ep 597: E-Commerce Finances - How To Stay Cash Flow Positive in 2024 with Jake Lerner, Revenued 25:28

cách đây 24 weeks trước25:28

25:28

Send us a text With rising costs and constrained capital availability, we discussed the shift from pursuing "unicorn" startups to a keen interest in consistently profitable businesses. In this episode, Jordan West with Jake Lerner gets into the unique and dynamic world of business financing. Together, they explore the intricacies of managing cash flow in the current economic climate and the shift away from traditional funding models. Discover how Revenued's innovative lending approach caters to businesses by focusing on revenue and performance guarantees, rather than personal credit scores. Listen and learn in this episode! Key takeaways from this episode: Immigration and Societal Reflection: The discussion highlights the multicultural dynamics of Toronto, emphasizing the significant Haitian and Jamaican communities. It also touches on concerns about modern educational systems and societal norms regarding gender identity. Entrepreneurial Financing Challenges: Many entrepreneurs face lower credit scores due to their business-building efforts, affecting their ability to secure traditional loans. Revenu's Financing Model: Revenu offers a unique lending approach focused on fixed weekly repayments, allowing businesses to manage cash flow without personal credit reporting or collateral. This model minimizes personal financial risk and offers lower fees compared to other fintech options. Impact of Business Debt on Personal Credit: Business debts can negatively affect personal credit. Revenu's products are structured to avoid reporting to personal credit bureaus, reducing the risk to individual credit scores. Fintech vs. Traditional Lending: Revenu provides more flexible and accessible funding solutions compared to traditional banks, which often require extensive criteria and have lengthy decision-making processes. Economic Climate and Funding: Despite rising costs in daily operations, venture capital is limited, and lenders are less willing to extend credit to small businesses post-SVB collapse. There's a noticeable shift towards acquiring consistently profitable businesses over chasing high-risk "unicorn" startups. Advice for Business Owners: It's crucial to separate personal and business credit liabilities, minimize positive account balance costs with potential financing, and explore different financing models to manage cash flow effectively. Trends in Ecommerce Financing: The discussion includes the evolving landscape of business financing, especially with the increasing interest in performance-focused profitable enterprises. Today’s Guest: Jake Lerner , CEO of Revenued - a digital fintech lending company. His expertise lies in cash flow management and supporting business financing beyond traditional credit score assessments. Growth Plan: www.upgrowthcommerce.com/grow Million Dollar Offers: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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Ep 596: TikTok Shop Halo Effect - How It Works And Why with Mina Elias, Trivium Group LLC 39:37

cách đây 25 weeks trước39:37

39:37

Send us a text In the dynamic landscape of online business, scaling your brand isn't just an ambition—it's an art. If you've achieved the remarkable milestone of 6 to 8-figure sales, you're on the brink of something even bigger. Your story is already impressive, but imagine where it could lead with the right guidance. In this episode, Jordan West with Mina Elias gets into the fascinating world of personal branding and the revolutionary impact of TikTok Shop on ecommerce. We'll explore the critical importance of building a personal brand and how it can open doors to incredible business opportunities. We'll also touch on essential strategies for account security, the evolving landscape of influencer marketing, and how companies are navigating challenges and seizing opportunities in the ever-changing digital marketplace. Listen and learn in this episode! Key takeaways from this episode: Personal Branding: Essential for building trust and reducing traditional sales needs. It's crucial for business growth and opportunities. Account Security: Importance of secure practices like two-factor authentication, shared through personal experiences of account issues. TikTok Shop Potential: Offers significant brand exposure despite fulfillment challenges. Impactful marketing focus over precise tracking. Talent Management: Prioritize hiring top talent and improving team performance. Understand weaknesses before outsourcing. Shifting Lead Platforms: Post-pandemic shift toward YouTube and LinkedIn over podcasts for lead generation. Marketing Strategies: Effective use of influencer and user-generated content marketing for brand growth. Strategic Partnerships: Be selective with partnerships to protect brand reputation and ensure impactful collaborations. Operational Challenges: TikTok Shop's fulfillment needs improvement for enhanced performance on other platforms like Amazon. Today’s Guest: Mina Elias , Founder & CEO of Trivium - is connected with Trivium, where he provides resources and assistance for Amazon sellers. He is a chemical engineer with a master's degree, an MMA fighter, and an expert in ecommerce, particularly in leveraging platforms like Amazon and TikTok Shop for business growth. Growth Plan: www.upgrowthcommerce.com/grow Million Dollar Offers: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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Ep 595: Tools To Crush BFCM - Influencer Gifting with Jordan West 9:38

cách đây 25 weeks trước9:38

9:38

Send us a text Innovate your gifting strategy by offering influencers incentives based on post impressions using tools like Refundnel. This ensures your investment translates into measurable visibility. In this episode, Jordan West gats into the essential tools to dominate your Black Friday sales strategy with a focus on influencer seeding and gifting. We're diving into practical, strategic approaches for maximizing your influencer collaborations without breaking the bank. Discover the innovative ways to utilize Social Snowball's AI platform for influencer identification, Refunnel's groundbreaking pay-per-impression incentive, and effective gifting strategies. Listen and learn in this episode! Key takeaways from this episode: Influencer Seeding and Gifting Strategy: Jordan explains the importance of influencer seeding and gifting as a strategy to enhance reach and engagement, especially during events like Black Friday. Challenges with Influencer Gifting: Acknowledges that a common issue with influencer gifting is that many influencers do not post the gifts they receive. Influencer Selection Tools: Introduces tools like Social Snowball and Join Brands. Social Snowball’s AI-powered tool is highly recommended for identifying suitable influencers for gifting and seeding. Gifting Strategy and TikTok Shop: Emphasizes a strategy involving influencers purchasing products from TikTok shop, with the option to reimburse them later to stimulate revenue on the platform. Innovative Use of Refundnel: Explains how Refundnel gamifies influencer engagement by offering a pay per impression incentive, boosting influencer motivation and resulting in higher post visibility. Seamless Workflow with Refundnel: Refundnel’s direct checkout integration with Shopify simplifies the process of sending out gifts by automatically creating a gifting order. Post-Engagement Follow-up: Encourages follow-up with influencers to invite them into ongoing affiliate partnerships and offering better incentives based on their performance. Gamification of Influencer Engagement: Suggests creating a competitive atmosphere among influencers with gamified incentives for achieving high sales or engagement numbers. Use of Communication Platforms: Recommends using platforms like WhatsApp or Discord to manage and engage influencer groups effectively. Recommended Tools/Apps: Refunnel: https://www.refunnel.com/ Joinbrands: https://joinbrands.com/ Growth Plan: www.upgrowthcommerce.com/grow Million Dollar Offers: www.upgrowthcommerce.com/grow…

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Ep 594: How To Recession-Proof Your Brand with Edwin Carrion, Carrion Investment Group 27:26

cách đây 26 weeks trước27:26

27:26

Send us a text We'll unpack recession-proof strategies and the importance of mentorship to avoid costly mistakes. Plus, explore the role of spirituality and belief in driving innovation and personal growth. In this episode, Jordan West with guest Edwin Carion, a self-described "god made millionaire." Together, they unravel the intricacies of building a life that balances business success with deep personal fulfillment. The importance of spiritual belief in achieving success, and the value of mentorship in navigating financial setbacks. Edwin shares lessons learned from his own journey, including overcoming bankruptcy and scaling multiple businesses, and offers practical advice for making your business recession-proof. Listen and learn in this episode! Key takeaways from this episode: Collaboration and Belief in Spirituality: Success is often achieved through collaboration and having a belief in something greater, which enhances self-worth and capability. Balancing Career and Personal Life: It's important to structure businesses around personal life to achieve long-term satisfaction, emphasizing the role of family and achieving work-life balance. Core Values from Military Experience: Values like honor, courage, and commitment from the military can significantly impact business practices and decisions. Mindset Matters: A "millionaire mindset" focusing on self-belief and facing challenges without fear is crucial for scaling a business to a multimillion-dollar level. Learning from Financial Setbacks: Bankruptcy and economic challenges serve as crucial learning experiences, teaching the importance of financial preparedness and avoiding being overleveraged. Value of Mentorship: Investing in mentorship can prevent costly mistakes, promoting accountability and providing guidance to navigate business pitfalls. Recession-Proof Strategies: Being prepared for economic downturns is vital for business sustainability and growth, as learned from past recessions. Trust but Verify: Verify business partners to avoid repeating past mistakes, ensuring trustworthy and reliable collaborations. Engagement and Resource Utilization: Encourage asking questions and leveraging available resources, particularly via social media, to facilitate business growth. Building a Vision and Overcoming Limitations: Address self-limiting beliefs by believing in oneself and aligning business goals with personal aspirations. Recommended Books: 10x Is Easier Than 2x: https://www.goodreads.com/book/show/63338662-10x-is-easier-than-2x Growth Plan: www.upgrowthcommerce.com/grow Million Dollar Offers: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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Ep 593: 2024 TikTok Shop Launch Strategy with Jordan West 9:20

cách đây 26 weeks trước9:20

9:20

Send us a text Identify your top 3 SKUs and run targeted ads to increase sales. Building up the GMV on these SKUs is essential before engaging with mega affiliates. In this episode, Jordan West gets into the world of TikTok Shop. Whether you're just getting started or looking to scale your presence, his here to share valuable insights on creating a successful strategy. At Upgrowth Commerce, they’ve helped brands achieve phenomenal results, including a standout moment with one brand generating over $110,000 in a single day on TikTok Shop. Listen and learn in this episode! Key takeaways from this episode: Phased Approach: A high-level phased approach is advised for TikTok Shop: Phase 1 : Establish a solid foundation with good quality, marketplace-type images for your store. Phase 2 : Focus on generating sales on the top 3 SKUs by creating content and running ads. Phase 3 : Engage with affiliates only after proving substantial sales and GMV on your store, using social proof and highlighting successful collaborations. Content Creation: Upgrowth Commerce uses in-house creators to produce content which is then used for ads, helping promote specific SKUs. Affiliate Strategy: Affiliates are more inclined to work with brands that show they can generate revenue. Demonstrating past successes with influencers can be persuasive. The Importance of FOMO and Social Proof: These marketing strategies are crucial when reaching out to affiliates, utilizing them to create a sense of urgency and opportunity. Becoming Desirable to Affiliates: The end goal is to have a reputation strong enough that affiliates seek to collaborate with you. LinkedIn Issue: Jordan shares a personal note about being locked out of his LinkedIn account and communicates alternate ways to connect with him. Audience Appreciation: Jordan thanks the podcast listeners for their support and encourages them to continue sharing the podcast. Growth Plan: www.upgrowthcommerce.com/grow Million Dollar Offers: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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Ep 592: Software To Crush Black Friday - Part 1 - Loyalty and Gift With Purchase with Jordan West 9:49

cách đây 27 weeks trước9:49

9:49

Send us a text The transformative power of cutting-edge apps designed to enhance your Shopify store's performance. Whether you're running a budding new venture or a massive brand, these tools are tailored to meet your needs. In this episode, Jordan West gets into showcasing an app that stands out for its innovative approach to loyalty and targeted marketing. After getting introduced to this app a few months ago through consulting work, I've seen firsthand its game-changing potential for Shopify stores making over $1 million. We'll explore its cutting-edge features like AI-driven gift with purchase campaigns and tailored customer offers that can elevate your brand's performance. Listen and learn in this episode! Key takeaways from this episode: Focus on Effective Apps: The episode emphasizes the importance of identifying the right apps and software to optimize eCommerce operations, especially during high-stake events like Black Friday. AI-Enabled Solutions: AI-enabled software is highlighted as a critical tool for increasing efficiency and achieving better results. Innovation in Loyalty Programs: Traditional loyalty programs are scrutinized, and the episode introduces Raylion, an app that offers a modern approach to customer loyalty using AI to predict customer behavior and tailor offers. Gift with Purchase Feature: Raylion's solution to the "gift with purchase" feature is showcased as a significant innovation, allowing stores to automate these promotions and target different audiences using AB testing. Inventory Management: Using excess inventory for promotional purposes like gifting with purchase is recommended over discounting, to avoid brand devaluation. Personalized Offers: The importance of personalized and intelligent offers is stressed, utilizing customer data to optimize sales without resorting to blanket discounts. Integration and Compatibility: The episode underlines the app's seamless integration with existing systems like Shopify and Klaviyo. Broad Applicability: The Raylion app is advocated as suitable for both small stores and massive eCommerce brands due to its scalability and effectiveness. Recommended Apps/Tools: Raleon : https://raleon.io/ Growth Plan: www.upgrowthcommerce.com/grow Million Dollar Offers: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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Ep 591: Attribution and Sources Of Truth - What Platforms To Believe with Michael True, Prescient AI 35:34

cách đây 27 weeks trước35:34

35:34

Send us a text Imagine the confidence you'll gain by making informed, forward-looking decisions and forecasting with accuracy using machine learning. We discuss the shift from granular metrics to a grander perspective that focuses on your marketing efficiency ratio—knowledge that can keep your brand ahead of the curve. In this episode, Jordan West with guest Michael Churm, the co-founder and CEO of Prescient AI. Michael brings his rich tech experience from Oracle, IBM, and App Annie to share how Prescient AI is revolutionizing marketing measurement. We explore the transformative impact of AI in navigating post-iOS 14.5 challenges, the role of multi-touch attribution, and the importance of understanding ad spend's impact on revenue. Listen and learn in this episode! Key takeaways from this episode: Adaptation to Modern Challenges : Prescient AI offers cookie-free analytics, updating marketing mix models to tackle privacy changes like iOS 14.5. AI’s Role : AI helps solve measurement issues and tracks ad spend impact across channels for a comprehensive marketing view. AOV’s Impact : Average Order Value affects ad attribution, with platforms like TikTok and Pinterest creating halo effects, complicating immediate measurement. Multi-Platform Strategy : Scaling brands should diversify media beyond Meta and Google to include CTV, podcasts, and TikTok Shop. Evolving Attribution Models : Machine learning-driven models offer dynamic, daily insights, improving on traditional infrequent models. Beyond ROAS : Jordan West argues advanced tools provide deeper insights than ROAS, especially for brands with larger ad budgets. TikTok Attribution : TikTok Shop enhances attribution, but high AOV items remain challenging due to longer decision cycles. Calls to Action : Michael Churm urges brands to consult with analytics vendors for scaling and emphasizes selecting the right partner. Today’s Guest: Michael True , the co-founder and CEO of Prescient AI. With a tech background honed at major companies like Oracle, IBM (on the Watson team), and App Annie, Michael brings a wealth of experience to the table. He is an expert in marketing analytics, specifically leveraging artificial intelligence to solve complex measurement challenges without relying on cookies or pixels. Recommended Apps/Tools: Prescient AI: https://prescientai.com/ Triple Whale: https://www.triplewhale.com/ Growth Plan: www.upgrowthcommerce.com/grow Million Dollar Offers: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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Ep 590: What Is Going On In E-commerce In 2024? with Raul Galera, Referral Candy 33:33

cách đây 28 weeks trước33:33

33:33

Send us a text We're uncovering vital trends impacting your business decisions—from the rise in marketing budgets to the power of agencies in shaping strategies. We'll explore consumer behavior shifts, particularly within millennial families, and delve into how seasonal trends like back-to-school shopping can influence your bottom line. In this episode, Jordan West with guest Raul Galera, discusses the significant shifts in social commerce, with TikTok Shop coming to the forefront, and live shopping's potential to drive engagement and sales. Plus, Jordan West will provide expert tips on agency fee structures to ensure your partnership aligns with profitability and growth strategies. Listen and learn in this episode! Key takeaways from this episode: Increase in Marketing Budgets: Brands are now spending more on marketing despite initial hesitations. This reflects growing confidence in marketing investments, particularly noticeable after the seasonal summer lull. Value of Agencies: Agencies provide a broader view of industry trends because of their access to data from multiple brands, as opposed to brands relying solely on their own data points. This makes agencies valuable for insights and strategic decisions. App Spending: Brands focus app spending on potential ROI rather than having a fixed budget, making it part of the marketing investment rather than a hard cost. Reactive Financial Practices in E-commerce: Many e-commerce business owners lack formal business education and tend to be more reactive in financial decision-making. Fractional CFOs: They can sometimes scrutinize agency value without understanding the significance of the services provided, leading to potential misjudgments in strategic decisions. Agency Relationships: Good communication and overcoming pride are important to maintain beneficial relationships between brands and agencies. Social Commerce Trends: Platforms like TikTok and live shopping are becoming essential for modern brand visibility and engagement strategies. Shift in Ecommerce Sentiment: There is an optimistic shift in sentiment for 2024 compared to a challenging 2023, with brands feeling more prepared for events like Black Friday and Cyber Monday. Agency vs. In-house Staffing: Agencies are preferred over in-house hires due to their shared industry knowledge and expertise, though brands are becoming more selective about agency fees. Today’s Guest: Raul Galera , who is connected with Referral Candy, a platform specializing in enhancing referral marketing strategies for e-commerce brands. As an expert in the e-commerce landscape, Raul Galera shares insightful perspectives on marketing trends, the evolving role of agencies, and consumer behaviors, particularly focusing on how agencies can provide comprehensive industry insights. Recommended Apps/Tools: Referral Candy: https://www.referralcandy.com/ Growth Plan: www.upgrowthcommerce.com/grow Million Dollar Offers: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

1
EP 589: TikTok Shop 2024 - The Only podcast Episode You’ll Need To Listen To with Jordan West 58:52

cách đây 29 weeks trước58:52

58:52

Send us a text We'll explore how integrating TikTok Shop with DTC strategies and Amazon can create a "halo effect" to boost sales across platforms. We'll also cover leveraging influencer and affiliate marketing, with tips on attracting top creators and why ads should wait until you've built a solid affiliate base. In this episode, Jordan West is a seasoned eCommerce expert with extensive experience managing multiple brands and a deep knowledge of social commerce strategies. Since January, he has worked with over 50 brands and has gained valuable growth insights over the past decade. Listen and learn in this episode! Key takeaways from this episode: Combined Platforms Strategy: Leverage TikTok Shop, DTC, and Amazon for their combined sales boost (halo effect). Starting on TikTok Shop: Show strong sales to attract influencers and affiliates. Avoid ads before establishing affiliate marketing, as it’s currently less effective. Affiliate Marketing Tips: Recruit 100-200 affiliates to build brand ambassadors. Motivate them with potential earnings, especially when promoting competitive products like sleep gummies. Challenges for Canadian Companies: Overcome logistical hurdles by securing a US SIM card, VPN, and a US-based representative for TikTok Shop registration. TikTok Ads Strategy: Direct all ad traffic to TikTok Shop, not split with websites. Ensure compliance with strict shipping and use US-based fulfillment. Influencer and Affiliate Marketing: Prioritize long-term influencer collaborations, and motivate affiliates with incentives like trips or gift cards. Use bots like yucca.ai for efficient outreach. Content Creation: Create and test large volumes of content. Repurpose live shopping content and rely on quantity to find quality on TikTok. Case Study Insights: An example featured 89 ad sets with a $500 daily budget each for optimization. Live Shopping: A key strategy, similar to QVC for younger audiences like Gen Z and Millennials. Tools and Platforms: Use Social Snowball for influencer integration and manage affiliates through WhatsApp, Discord, SOREL, Incense Pro, and JoiN Brands. Outreach and Communication: Encourage influencer partnerships using a “story brand” approach, making influencers the heroes in the messaging. Strategic Ad Usage: Utilize spark ads often, test content on your own pages, and include gifting to influencers in your budget. Optimizing ROAS: Know your breakeven ROAS and focus on creating high-quality content to scale effectively. Future of Social Commerce: Social commerce is the next major trend in shopping, with significant growth potential. Industry Experience: Jordan’s strategies reflect his extensive industry experience, affirming TikTok Shop’s importance for brand growth. Giveaway Incentive: Participants were encouraged to stay engaged for a chance to win a TikTok Shop setup. Growth Plan: www.upgrowthcommerce.com/grow Million Dollar Offers: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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EP 588: E- Commerce Turnaround - How To Save A Clothing Company With Bryant Jaquez, Bums & Roses 33:32

cách đây 29 weeks trước33:32

33:32

Send us a text Explore the essential role of strong leadership in scaling businesses, drawing from principles like the "21 Irrefutable Laws of Leadership." Bryant will share his incredible journey, from revamping a struggling women's apparel brand to leading the marketing powerhouse at Bethel Music and navigating the dynamic environment of The Adventure Challenge. In this episode, Jordan West with guest Bryant Jacquez, today we're diving deep into the world of leadership, business turnarounds, and dynamic marketing. Bryant, a seasoned professional in the ecommerce space, has a rich history in direct-to-consumer marketing and has held prominent roles such as CMO and CEO across several high-impact companies. Listen and learn in this episode! Key takeaways from this episode: Identifying and Managing Underperformers: "C players" harm organizations. Leaders must identify and manage or remove underperformers to maintain high performance. Leadership is Fundamental: Effective leadership drives organizational success. Leaders should focus on continually improving their skills. Survival Tactics in Distressed Environments: In high-stakes situations, urgent actions take priority over traditional practices. This focus can help revive struggling companies. Diverse Marketing Strategies: Diversifying marketing is crucial. Relying on one platform limits reach; using influencers, affiliates, and multiple channels maximizes engagement. Restructuring and Cost Optimization: Switching to cost-effective software saves money and improves resource allocation. Creative Talent and Risk-Taking: Allowing talent the freedom to explore fosters innovation, as seen with the Adventure Challenge team. Adaptability in Career: Transferring skills across roles creates new opportunities, such as managing both artists and influencers. The Importance of Strong Vendor Relationships: Strong vendor relationships ensure stability. Payment issues can disrupt operations. Innovation in Marketing Campaigns: Leveraging popular culture, like the Snoop Dogg campaign for Solo Stove, drives viral success and enhances brand exposure. Today’s Guest: Bryant Jaquez , a seasoned professional in the ecommerce space known for his strategic leadership and marketing expertise. Bryant has held significant roles such as CMO and CEO, contributing to the growth and turnaround of several companies, including The Adventure Challenge, Caden Lane, and Buddy Love. He is well-versed in direct-to-consumer (D2C) marketing, scaling businesses, and managing high-growth organizations. Recommended Apps/Tools: Cin7: https://www.cin7.com/ Netsuite: https://www.netsuite.com/ Klaviyo: https://www.klaviyo.com/ Growth Plan: www.upgrowthcommerce.com/grow Million Dollar Offers: www.upgrowthcommerce.com/grow…

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