SMW #1: Strategy vs. Pleasant Persistence Ft. Cyber Sales Guru Tim Scanlin

Security Market Watch

Is your organization equipped to handle the evolving challenges of cyber threats? Fear not, we've got you covered! In this episode, we unwrap the art of pleasant persistence and proactive cybersecurity, shedding light on its crucial role in customer engagement and small business outreach. Tim shares his invaluable insights on the internet's continuous evolution and the importance of adaptive sales approaches for diverse audiences.
As a cyber security professional, Tim works with Attack Surface Management to help defend organizations against cyber attacks. Imagine being a digital superhero, constantly on the lookout for potential threats and taking proactive measures to prevent them. That's what he does! With Attack Surface Management, he helps identify and monitor an organization's digital vulnerabilities, leaving no stone unturned in the fight against cyber crime. It's a never-ending battle, but I'm up for the fight!
Top it off with our deep-dive into the concept of 'shadow IT', brushing on both physical and digital security measures. We highlight the pivotal role of strategic partnerships with security vendors in managing risks and costs associated with data breaches or DDoS attacks. Throughout the conversation, one thing becomes abundantly clear - the need for strong client relationships that go beyond transactional interactions and foster trust. Trust us, you won't want to miss out on this enlightening conversation filled with practical insights and strategies for security industry professionals! Tune in for a captivating episode that's all about innovation, adaptation, and relationship-building in the ever-evolving world of cybersecurity.

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Chương

1. SMW #1: Strategy vs. Pleasant Persistence Ft. Cyber Sales Guru Tim Scanlin (00:00:00)

2. Security Industry Insights (00:00:04)

3. Pleasant Persistence and Proactive Cybersecurity (00:15:11)

4. Selling Security to Industry (00:22:38)

5. Risk & Attack Surface Management (00:26:27)

6. Sales Strategies for Attack Surface Management (00:37:49)

7. MSPs and the Importance of Cybersecurity (00:44:06)

8. Building Strategic Relationships With Clients (00:53:09)