Going from Inbound to Outbound: How to Transition from SMB to Larger Customers in SaaS with Duane Dufault

Selling Saas

Nội dung được cung cấp bởi Duane Dufault. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Duane Dufault hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

2y ago 9:28

MP3•Trang chủ episode

In this episode, Duane Dufault, talks about the process of going from an inbound, product-led growth SMB type of company to outbound and upstream. He explains the six primary steps to do that, starting with heavy segmentation of the internal customer base to figure out who fits the criteria of larger customers.

He also talks about the importance of creating a more effective sales process to help companies become more profitable as a business. This episode is helpful for B2B SaaS companies looking to optimize their go-to-market strategy.

[00:01:16] Segmentation for larger customers.

[00:02:54] Channel Partnership Program.

[00:05:37] Sales-led outbound approach.

[00:08:08] Upstream enterprise patience.

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