STC131: From solopreneur to CEO: How Ros built a successful leadership development company

Selling To Corporate

I am delighted to introduce you today to Ros Audoin, the dynamic CEO of Future Edge Group which is a leadership development firm. Ros is a multilingual executive coach and is kindly sharing her transformative journey from B2C sales to thriving in the corporate arena.

Ros discusses her personal and professional growth and shares her strategies on diagnosing client challenges, co-creating tailored solutions, and cultivating long-term relationships.

Jess and Ros highlight the significance of foundational strategies, the power of effective questioning, and the importance of community and support in achieving lasting business transformation.

In this episode I’m sharing;

• Decision-making, adhering to processes, and allowing space for transformation

• Understanding corporate dynamics and overcoming nervousness with corporate clients

• Learning to love sales and developing genuine intentions to assist clients

• Problem-solving for companies in business-to-business sales

• Diagnosing challenges and conducting assessments before providing solutions

• Evolving company cultures and initiatives like lunch and learns

• Importance of investing in personal growth for business success

Key Quotes;

The Foundation of Success: "These boring things that you do behind the scenes, they're actually the foundation for the big things that you celebrate later. Going back to that whole planting a tree situation, for example, there's not 400 ways, you sow the seeds, you water it, it grows. Right? If you want 400 trees, you have 400 seeds or more."

— Ros Audoin 00:17:2400:17:31 00:42:4900:43:07

Letting Go of Corporate Stress: "I'm just going to let go of the stress and nervousness of this is corporate and just really focus on how can I help this organisation."

— Ros Audoin 00:09:00:09:2434

Transformative Team Development: "So having a conversation around what they perceive the problems to be and really trying to help them see that a more immersive experience for their team would actually bring bigger transformations than just a training."

— Ros Audoin 00:20:5000:21:09

The Power of Insider Insights: "The more information you have about the organisation from an insider, the better the experience you can create for your clients."

— Ros Audoin 00:29:3100:29:38

Key Resources Mentioned in this Episode:

Grab your Sales Tracking Spreadsheet here.

Click here to watch my video on how to troubleshoot your sales process.!

Join The C Suite ® Self Study now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.

Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.

Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.

Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.

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Click here if you would like to listen to my recent TEDx talk.