Human vs. Machine: Creativity in the AI Era (ft. Tommy Means, Mekanism)

FUTUREPROOF.

Today's guest, Tommy Means, the mastermind behind Mekanism, brings a fresh perspective on the enduring power of human creativity. Tommy, who has directed culturally impactful campaigns for some of the world’s most influential brands, shares his insights on:

• The Unique Human Touch: How empathy and personal experience fuel creativity that resonates on a deeper emotional level.
• Technology vs. Creativity: Why Tommy believes that no AI can replicate the authentic creativity derived from human struggles and emotions.
• Adapting to Rapid Change: How visual storytelling has evolved with technology, and the way Mekanism has adapted to stay ahead of the curve.
• The Role of Humor: Exploring how humor can cut through the noise, making messages memorable and effective.
• Future of Advertising: What the rise of AI and digital platforms mean for the future of creative professions and how to remain relevant.

Tommy also dives into his recent work with Xumo, illustrating how simplicity in campaign design can address modern consumer challenges like decision fatigue in digital streaming.

For those inspired by creativity and innovation, this episode not only explores the current landscape but also offers a vision of how to thrive in the future of advertising. Tune in to gain valuable insights and perhaps, find that spark to fuel your next creative endeavor.

Don't forget to check out Tommy's latest campaigns and follow Mekanism for more innovative projects. If today's discussion sparked any thoughts or questions, share them with us on social media or leave a comment below. We love hearing from our listeners!