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RD17: Podcast Ad Metrics Guidelines, International Podcast Day, and Adweek on Branded Podcasts
Manage episode 273652473 series 2800335
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Welcome to episode 17 of the Richard Dally podcast where I bring you a UK perspective on the latest news and developments from the world of podcasting and Internet Radio
This week I talk about another in the series of articles from Adweek discussing the current state of the audio industry, introduce International Podcast Day 2016 and news of publication of podcast Ad metrics guidelines by the Interactive Advertising Bureau.
Websites and articles mentioned in the show:
James Cridland’s Next Radio Conference: http://nextrad.io/conference-2016/
The Bumper App: https://medium.com/bumpers/closing-the-podcast-gap-e4df9cfd7bca#.wq5b715f8
The Podtrac Podcast Publishers Industry Rankings for August 2016: http://analytics.podtrac.com/blog/2016/8/25/august-2016-top-podcast-publishers-ranking
Lauren Johnson article for Adweek on Branded Podcasts: http://www.adweek.com/news/technology/major-brands-are-betting-big-podcasts-and-it-seems-be-paying-173035
Information on International Podcast Day 2016: https://internationalpodcastday.com
University of Southampton Podcasting Conference: http://www.southampton.ac.uk/iliad/news/events/2016/09/15-09-2016-podcasting-microconference.page
James Cridland’s Next Radio Conference - http://nextrad.io/
RAIN Summit Europe 2016: http://rainnews.com/europe2016/
The show-notes for this episode are at http://www.richarddally.com/16
Contact me:
Twitter: @richarddally
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