Beyond Self-Worth: The Strategic Guide to Pricing Your Coaching Services

The Mindset Coach

This episode of The Mindset Coach Podcast explores how to price your coaching services.

You've probably heard advice to "charge what you're worth", but this mindset can be misleading. Your value as a person and coach is priceless, and setting your rates shouldn’t be based on personal worth but rather on the transformative outcomes you help clients achieve.

Pricing isn’t about self-worth; it’s about the real, tangible change you bring to those you serve. By shifting the focus from personal worth to the value of the results.

We’ll explore how pricing can be a powerful decision-making tool in your coaching practice. We’ll discuss the core elements that go into value-based pricing and what to consider beyond just market averages. Together, we’ll explore questions like, “What transformation do you provide for your clients?” and “What is the opportunity cost of not working with you?”

By the end of this episode, you’ll have a fresh perspective on how to set your prices in alignment with the value you offer, helping you create a sustainable, client-centred practice.

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