Continuity & Congruency: Creating a Language That Speaks to Your Audience and Sells Your Business - Ep. 28

Flourish and Grow to CEO

What is branding but a well-crafted message aimed at your ideal client? Keeping your business message consistent and congruent is such an important part of sales and marketing efforts. And It goes on to being authentic and connect with your customers in a way they can relate to.

In this episode, Jane starts off by telling us the importance of being thoughtful about our company’s touchpoints and even about how we present ourselves to others. On the other hand, Pam shares her thoughts on language and branding on inbound marketing strategies.

Today we discuss:

• [01:28] Continuity and congruency in your brand. Why is it important?
• [03:19] How to align your language across all of your touchpoints and why is it important.
• [12:54] Language for inbound marketing. Crafting a language that pulls people in.

Resources mentioned in this episode:

Being a CEO also means being the creative lead of the business and getting the language right is a huge part of sales and marketing efforts. With this free assessment, you can find if you are in the mindset of a flourishing CEO.

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And we also have something else that can help you write the perfect messages to your target! Our client avatar workbook!

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Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has helped you think more about your language and put into practice some of our ideas to improve it!

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