Episode 110: What is Digital Experience Optimization?

Drive and Convert

Nội dung được cung cấp bởi Jon MacDonald and Ryan Garrow, Jon MacDonald, and Ryan Garrow. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Jon MacDonald and Ryan Garrow, Jon MacDonald, and Ryan Garrow hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

4M ago 24:21

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This might be surprising to hear from one of the pioneers of conversion rate optimization, but CRO is out and DXO is in. In this episode, CEO Jon MacDonald dives into what Digital Experience Optimization(DXO) is and why it’s the best way to produce results. DXO is an evolved approach that brings together a range of tactics needed to build a better digital journey.

Digital Experience Optimization involves looking at the digital journey as a whole to see not just how customers engage with you but why they make certain decisions. Through the process, meaningful changes are made to your website or app to meet the needs of your users and business.

Listen to the full episode if you want to learn:

What Digital Experience Optimization is
How CRO differs from DXO
The benefits of using DXO
How success is measured when using DXO

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon MacDonald and Ryan Garrow.

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