ISEs3 Ep2: Scott Santucci Pt2 - The Birth of the Sales Enablement Society

Inside: Sales Enablement

Welcome to Inside Sales Enablement, Season three, where we take a leap into the enablement time machine and...

> Take a look back with those who played a part in enablement history.

> Pause in the present and hit on a few modern themes

> And then shift our focus to the future and what it may bring for enablement teams.

Hello and welcome! I'm Erich Starrett. I started out as an ISE "Insider Nation" devotee of Sales Enablement Society founding father Scott, Santucci, and trailblazer Dr. Brian Lambert. I then collaborated with them to build OrchestrateSales.com, the global home for the podcast and related resources for Enablement Orchestrators and sales enablement history.

Why? Well as a sales enablement history nerd with a passion for the continued elevation of the profession. I see it as the Sales Enablement Smithsonian and, more specifically, an opportunity to serve you - the global enablement community.

Together, we will revisit the wisdom of the treasures therein as well as uncover some new ones with a series of special guests, which may even include you.

The foundation of cross-functional and enablement orchestration was established in the three founding principles signed into existence by the hundred-ish fore-founders of the SES back in Palm beach in 2016, for which this week in the studio is the seven year anniversary.

So in celebration after a year of hiatus, we're knocking the dust off the orchestrate sales.com property.

In the first episode we had Sales Enablement Society founding father Scott Santucci as our special guest, focusing on before the SES and how it almost didn't even exist.

Today, Scott rejoins me in the orchestrate sales studios, as we land alongside the a hundred-ish, fore-founders in Palm beach, back in November of 2016, where, and when the Sales Enablement Society officially began.  

Mentioned in this episode:

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