Canned Wine Revolution: Winemaking Reinvented With Cory Assink and Zeke Blattler of Los Cuernos Wine

Legends Behind the Craft

Meet Cory Assink and Zeke Blattler, the visionary co-founders of Los Cuernos Wine. With a passion for wine and extensive experience in the industry, they're revolutionizing the market with premium canned wines. Their brand emphasizes quality, convenience, and accessibility, making great wine approachable for enthusiasts everywhere.

Here’s a glimpse of what you’ll learn:

• Explore their entrepreneurial journey from sommeliers to founders of Los Cuernos Wine

• Gain insights into their innovative approach to wine packaging, why they chose cans, and the benefits this choice brings to consumers

• Dive into their strategic decision to go non-vintage

• Discover their inclusive marketing strategy, aimed at reaching wine enthusiasts across demographics and settings

• Gain practical advice on navigating the competitive world of wine shelf placement

• Learn about their collaboration with winemaker Gerardo Espinosa, blending traditional craftsmanship with modern innovation in every can

In this episode with Cory Assink and Zeke Blattler

Have you ever wondered how the convenience of canned beverages could revolutionize the wine industry?

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Cory Assink and Zeke Blattler, co-founders of Los Cuernos Wine. Discover how these industry veterans are disrupting traditional winemaking with their innovative canned wines, bringing premium quality and convenience to wine lovers everywhere. From their serendipitous journey in the wine world to navigating the challenges of launching a brand, Cory and Zeke share their passion and vision for the future of wine. Whether you're a wine enthusiast or a budding entrepreneur, this episode promises a refreshing take on the world of wine.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

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