Anthony Coppedge on Agile Marketing at IBM - Episode Seventeen

Deep Dive into Agile Marketing

In this episode, we talk with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. Anthony gives an update on the agile marketing program at IBM and takes us on a journey though his career with agile marketing.

Anthony Coppedge leads the vision, strategy, and execution for how business agility is infused in Global Digital Sales at IBM. Most of his focus is on strategy, iterative work prioritization, and coaching leaders, managers, and teams on delivering outcomes over outputs. He's a pioneer in leading the transformative work of Agile Selling to create value for prospects and clients instead of traditional sales methods of extracting value from clients.

Anthony relishes the chance to sabotage mediocrity. He fuels his heart by mentoring others and being in authentic community. Anthony values empathetic leadership, has an odd penchant for Oxford commas, and Chips Deluxe cookies taste so good the tiny Keebler Elves should be taken seriously.

About Your Host: John Cass

John has more than 30 years of marketing and digital marketing experience. Working at SDL, 48hourprint.com, Forrester, Portent Interactive, and ideaLaunch. A pioneer in the corporate blogging industry. John is the author of Strategies and Tools for Corporate Blogging, published in 2007. Past President of the Boston Chapter of the American Marketing Association. Chair of #SprintZero, and part of the leadership team for #SprintTwo. The effort to update the marketing community’s agile marketing manifesto.

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