Stephen Shapiro - Better Questions Develop Better Solutions | Ep #34

Successful Associations Today

Stephen Shapiro has presented his perspectives on innovation to audiences in over 50 countries and is the author of six books including his latest title "Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems".

He says the biggest mistake an organization can make when it comes to innovation is believing they need to come up with lots and lots of ideas — but all that does is create wasted energy. What we really need to do is spend more time thinking about the problem. What's the question? What's the opportunity? What's the issue? That's the challenge.

We talk about "challenge centered innovation" as opposed to "idea centered innovation" and how associations can use well-framed questions to create the greatest level of value for their organization.

Stephen also shares his five step process for harnessing and even capitalizing on what's happening now with virtual events and meetings, and the opportunity to transform how we gather people, how we connect them and how we help them do their best work without being face-to-face in the same room or location.

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