Thom Singer - Maximizing the Human Connection | Ep #46

Successful Associations Today

Thom Singer is an executive search consultant with Stanton Chase International, a professional speaker and master of ceremonies who works with associations and companies to help them maximize the human connection side of business.

Building your network -- your connections to people -- is crucial because nearly all opportunities in life and work come from people. With the massive changes and challenges in 2020, many associations are reflecting on how those were handled and thinking maybe it's time to grow with new leadership. Association members are looking for safety, they want to know there is a light at the end of the tunnel because many industries are facing economic hardship; they're looking for change, that human connection, and if you're not providing it they will look elsewhere for it.

Connections from the past will be vastly different than connections moving forward with new technology tools, apps, software and virtual events playing a major role. During a pandemic of isolation and loneliness, associations have to be proactive in bringing people together digitally and physically — they need to take ownership of that and show their membership what they can do.

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