Zendaya's New Partnership With On Is A Sign Of Things To Come

Sneaker History Podcast - Sneakers, Sneaker Culture and the Business of Footwear

In this episode, Nick and Mike discuss their sneaker collections and recent pickups. They also talk about the recent partnership between Zendaya and On Running, highlighting the potential for On to reach a wider audience. They mention the opening of Hoka's flagship store in New York City and discuss the evolving landscape of sneaker brands. The conversation explores the potential for new and emerging brands to disrupt the sneaker industry. It discusses the success of brands like On, Hoka, and Skechers, who have found their niche and are gaining popularity. The conversation also touches on the cyclical nature of sneaker culture, with people coming in and out of the game over time. It concludes with a discussion on the changing dynamics in the industry and the opportunities for new brands to make waves.

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