Metrics to Track for Your Social Media & Digital Marketing Strategy

Digital Marketing for UK Accountants

For today’s topic that I would like to share are about the key matrix that you need to be looking at when you're looking at your digital marketing and social media activity. In social media, there are lots of vanity matrices that you can check such as the likes that you get on your page, photos, videos, or posts, the number of followers you have and comments, and your LinkedIn connections.

Tracking engagement actually doesn't bring you clients. What brings you clients is people booking a call with you, going to your website, writing you an email, people sending you inquiries, or whichever method you use to accept those inquiries. That is what actually matters from your digital marketing and social media activity.

If you're looking at somebody's social media presence, and you are looking at their social media engagement, that does not mean anything. What matters is their consistency in putting out valuable content that will attract clients. So do not judge a book by its cover when you're looking at people's social media activity, but also for your own.

Here are a few insights you’ll hear in today’s show…

● What is a vanity matrix?

● What actually matters in your digital marketing and social media activity

●The importance of creating content consistently

Resources:

FREE Social Media Checklist

Facebook Advantage Workshop

Accountants Online Success School

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