How to Turn Big Ideas Into Market-Ready Products

The Mind of Business Success

In this episode of The Mind of Business Success Podcast, I’m joined by Steve Russell, CEO of Upstart 13. Steve's company is revolutionizing the way businesses approach software development by focusing not just on technology, but on deep strategic partnerships with their clients. In our conversation, we dig into how his company helps businesses overcome obstacles—whether it's launching a product, revamping an internal system, or pivoting after hitting a wall.

Steve shares invaluable insights about why adaptability, humility, and an openness to feedback are essential for entrepreneurial success. He explains how entrepreneurs, especially those with big ideas, can sometimes get stuck on their vision and miss crucial opportunities to fine-tune their product for their market. We also discuss the importance of firing "small bullets before the cannonballs" and how smart iterations lead to greater success.

Whether you're a hands-on entrepreneur building your vision or a growing business leader trying to balance your team’s needs with your big-picture goals, this episode has powerful advice for you.

Tune in to learn:

• How to test and validate your ideas with minimal risk.
• The mindset shifts needed to scale your business without losing your creative passion.
• What successful entrepreneurs do to stay aligned with both their vision and their market.

Connect with Steve Russell:

Website: https://upstart13.com LinkedIn: https://www.linkedin.com/in/steve--russell