How Supermetrics Capture and Create Demand with Edward Ford

B2B Content Strategist

Capturing demand is one thing, but how do you generate it? For Supermetrics, it’s all about iterating initiatives that are already proven to be working.

Edward Ford is the Demand Gen Director at Supermetrics. Supermetrics is known for its leading ETL (Extract-Transform-Load) tool that collects data from marketing sources and brings it to your chosen reporting, analytics, or storage platform.

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

In this discussion, Edward reveals how marketing at Supermetrics has evolved since its inception and how it’s helped grow the team by more than 700% in just 3 years. But, take Edward’s experience with a pinch of salt, as he shares a word of warning for marketers looking to copy other’s playbooks.

Find out about:

• Why a “capture demand” approach suits a limited marketing team
• The SaaS tools supporting Supermetrics’ processes
• Edward’s advice for marketers looking for a silver-bullet playbook

Important Links & Mentions

• Edward’s LinkedIn: https://www.linkedin.com/in/fordedward
• Supermetrics: https://supermetrics.com/
• Content 10x: https://www.content10x.com/