For centuries, members of the B’doul Bedouin tribe lived in the caves around the ancient city of Petra, Jordan. Then, in the 1980s, the government forced the tribe to move in the name of preserving the geological site for tourists. But if the residents are forced to leave, and if their heritage has been permanently changed, then what exactly is being preserved? SHOW NOTES: Meet The Man Living in The Lost City Carved in Stone Jordan: Petra's tourism authority cracks down on Bedouin cave dwellers The tribes paying the brutal price of conservation “There is no future for Umm Sayhoun” Jordan’s Young Bedouins Are Documenting Their Traditions on TikTok Check out Sami's company Jordan Inspiration Tours Learn about your ad choices: dovetail.prx.org/ad-choices…
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Nội dung được cung cấp bởi Stu Swineford. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Stu Swineford hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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Ep 92: Help Is Always Available: You Don’t Have to Go It Alone with Mike Hess From The Blind Institute of Technology
Manage episode 341714421 series 3367338
Nội dung được cung cấp bởi Stu Swineford. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Stu Swineford hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
One of the challenges most entrepreneurs create for themselves is an inability to ask for help. This can stem from fear of appearing weak, a desire for control, or a heightened sense of responsibility honed by years of “Gettin’ it done.”
Regardless of the root cause, one thing is certainly true: You are not alone. Neither in your thinking that you ARE alone nor your actual state of aloneness. Help is available for you and it’s ok to be vulnerable and ask for assistance. (In fact, asking for help is seen as a way to help others. The Jewish faith calls this a worthy deed – a “mitzvah”.)
My guest today is Mike Hess. He is the Founder and Executive Director of the Blind Institute of Technology. Mike and I actually met several years ago when he was doing a presentation for the Entrepreneurs Organization (EO). Mike took us through a really cool exercise that demonstrated how entrepreneurs in particular have a hard time asking for help. Mike and I chatted about this challenge – particularly in relation to the idea of loss aversion and how he experiences that as a person with blindness.
Mike says he gets a sense of this kind of “squishy” feeling sometimes when he's talking with people and makes some recommendations for ways to avoid creating that experience for others if you are starting to put off that vibe. Mike believes that if one can just be vulnerable and admit the challenges that they're having, how that becomes a way to diffuse the “squishiness” and creates a stronger foundation on which to build relationships. As you may have guessed, Mike is just an amazing person. His willingness to share his perspectives to help others grow is truly a gift.
Links:
ASK: Partner up! If you don’t know how to do something, find a partner and engage with them – particularly if things are feeling “squishy”
104 tập
Chia sẻManage episode 341714421 series 3367338
Nội dung được cung cấp bởi Stu Swineford. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Stu Swineford hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
One of the challenges most entrepreneurs create for themselves is an inability to ask for help. This can stem from fear of appearing weak, a desire for control, or a heightened sense of responsibility honed by years of “Gettin’ it done.”
Regardless of the root cause, one thing is certainly true: You are not alone. Neither in your thinking that you ARE alone nor your actual state of aloneness. Help is available for you and it’s ok to be vulnerable and ask for assistance. (In fact, asking for help is seen as a way to help others. The Jewish faith calls this a worthy deed – a “mitzvah”.)
My guest today is Mike Hess. He is the Founder and Executive Director of the Blind Institute of Technology. Mike and I actually met several years ago when he was doing a presentation for the Entrepreneurs Organization (EO). Mike took us through a really cool exercise that demonstrated how entrepreneurs in particular have a hard time asking for help. Mike and I chatted about this challenge – particularly in relation to the idea of loss aversion and how he experiences that as a person with blindness.
Mike says he gets a sense of this kind of “squishy” feeling sometimes when he's talking with people and makes some recommendations for ways to avoid creating that experience for others if you are starting to put off that vibe. Mike believes that if one can just be vulnerable and admit the challenges that they're having, how that becomes a way to diffuse the “squishiness” and creates a stronger foundation on which to build relationships. As you may have guessed, Mike is just an amazing person. His willingness to share his perspectives to help others grow is truly a gift.
Links:
ASK: Partner up! If you don’t know how to do something, find a partner and engage with them – particularly if things are feeling “squishy”
104 tập
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Relish THIS: The Nonprofit Marketing Podcast
1 Ep102: Effective Storytelling to Inspire Investment with David Cohen from Techstars 40:52
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Nghe Sau Nghe Sau Danh sách Thích Đã thíchWhether you are a startup looking for investment, or a nonprofit seeking to build momentum by attracting a larger donor, getting your story dialed in is clutch. On this week’s Relish THIS, David Cohen from Techstars joined me to discuss his experience with investing and what purpose-focused businesses can do to ensure that they are able to attract the capital they need to take their organizations to the next level. David sees three items as paramount to attracting and securing investment: A good team with a proven track record Traction: some momentum toward your goals Genuine enthusiasm for your mission These three, core elements are the ingredients for an amazing story. And stories are what help people get excited about your programs. David has a long history of investing in early-stage companies in both the for- and nonprofit spaces. He’s been around the block so to speak when it comes to understanding how these three, core elements combine to produce success. If you are looking to up your game by attracting investors or are looking for tips to improve your ability to bring on larger donors to fuel your organization’s success, this is a great episode. I hope you enjoy it. Links: Techstars Book - Do More Faster David’s Website A sk: Help an entrepreneur succeed. You have special knowledge so help someone learn that so we can make the world a better place.…
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Relish THIS: The Nonprofit Marketing Podcast
1 Ep 101: How to Get Volunteers on Board from the Onset with Karen Knight 45:42
45:42 Nghe Sau Nghe Sau Danh sách Thích Đã thích45:42
Nghe Sau Nghe Sau Danh sách Thích Đã thíchVolunteers are the fuel that keeps nonprofit organizations humming. Not discounting volunteers' hard work to serve nonprofits’ missions, volunteers and how they talk about their experiences working with their favorite organizations provide the thrust that brings an abundance of donations, interest, and other volunteers into the system. In short, when you treat your volunteers well and create an experience that a) positions them as the heroes in your mission story and b) treats their time as an invaluable resource not to be wasted, you’ll be on the path to real success. See, many nonprofits position the organization as the hero of their story. In this narrative, the organization is cast as the creator of the majority of the thrust leading the charge to fulfill its mission. Turning that framework on its head to position the volunteer as the hero is a fantastic way to encourage better engagement and attract more volunteers to your organization. It’s a subtle shift that can be challenging, but magic happens when you get it right. This shift in messaging helps bring volunteers into the system as they see themselves cast that the hero. Who wouldn’t want to work with an organization that views its volunteer force through that lens? Once you have enticed your volunteers to take action to engage with your organization is the next area in which planning and process development works wonders. Crafting an onboarding process and following that process each and every time a volunteer offers to engage with your organization is paramount. Have a plan, make the volunteers feel welcome and valuable, and ensure they don’t feel that their time was wasted. When you nail these two elements of your organization, you will see an uptick in your repeat volunteerism, your helpers will start recruiting for you, and you will see referral-based donations start rolling in. That’s a long introduction to this week’s guest on Relish THIS, Karen Knight. Karen has worked in the nonprofit space since first volunteering at age 11 and has been helping nonprofits improve their volunteer engagement ever since. Her consulting business helps nonprofit organizations knock their volunteer engagement out of the park by developing proven, repeatable processes and a better understanding of effective volunteer engagement and management. If you leverage the talent and hard work of volunteers, this episode is tailor-made for you. Dig in to see a different approach to volunteerism. Links: Karen Knight Consulting Ask: Show your appreciation Thank your volunteers on every shift…
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Relish THIS: The Nonprofit Marketing Podcast
1 EP 100: Improve Your Effectiveness with Data with Matt Ranta of Nimble Gravity 54:32
54:32 Nghe Sau Nghe Sau Danh sách Thích Đã thích54:32
Nghe Sau Nghe Sau Danh sách Thích Đã thíchThe idea of testing can stir up anxiety for many people. But what if testing was a fun, fruitful venture for your organization? In fact, to get the most out of your marketing, you need to be testing, measuring, making adjustments, and repeating this cycle infinitum to ensure you aren’t missing opportunities and are taking your message and its presentation as far as possible. What’s great is that it’s easier than ever to test elements of your marketing. And that’s just one of the things today’s guest on Relish THIS does for his clients. Matt Ranta, the Partner and Head of Practice at Nimble Gravity, is steeped in analytics and testing. He approaches every interaction from the framework of curiosity. This curiosity transforms the idea of testing from one of anxiety to an activity that becomes exciting and fun. As he is able to recognize gains for his clients, their reach and ability to do good in the world improves. From vanity metrics to how to leverage data analytics to improve your performance to specific tools available for you to use to A/B test your messaging, this episode has it all! Links: Nimble Gravity LinkedIn Ask: Go run a test or an experiment. Try an A/B test on your marketing or run a test on your website.…
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Relish THIS: The Nonprofit Marketing Podcast
1 Ep 99: Reenergize Your Nonprofit to Survive and Thrive with Kristen Faith of The Nonprofit Makeover 57:37
57:37 Nghe Sau Nghe Sau Danh sách Thích Đã thích57:37
Nghe Sau Nghe Sau Danh sách Thích Đã thíchAll of us have a desire to be liked. And many of us hide our true selves from fear of rejection. We tailor our appearance, what we say, and what we talk about to try to curate a persona we believe will be more attractive to more people. This curation may create a likeable avatar, but it may exist through the exclusion of authenticity. And what might have been stifled through this creation? My guest today on Relish THIS is Kristin Faith, the CEO of The Nonprofit Makeover. If there’s anything to be said about Kristin it’s this: she is awash with enthusiasm for helping nonprofit leaders find their voice and the authenticity to help people really step out of their shells and take their nonprofit organizations to the next level. Our conversation was wide-ranging, with a particular focus on the importance of revenue-stream diversification for your organization. When Kristin started her nonprofit she quickly realized the power and importance of having a variety of revenue streams and how diversification frees you up to take fuller advantage of opportunities. This is a methodology she helps others in the space leverage. Have a listen to this great show and learn how you can make adjustments in your organization to help it thrive. Links: The Nonprofit Makeover LinkedIn Facebook Instagram Uncharitable: How Restraints on Nonprofits Undermine Their Potential Ask: Diversify your funding streams. Get prepared and find the resources that will push you and challenge you to be better.…
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Relish THIS: The Nonprofit Marketing Podcast
1 Ep 98: Creating a More Authentic Conversation with Aaron Wrixon 1:01:07
1:01:07 Nghe Sau Nghe Sau Danh sách Thích Đã thích1:01:07
Nghe Sau Nghe Sau Danh sách Thích Đã thíchAre you struggling with content marketing? In one sense, getting your message out to prospects has never been easier. A quick web search reveals dozens, if not hundreds, of content tools to help you quickly distribute your latest ideas via email, social media, your site, and nearly anywhere else you can think of. However, this ease of access has come at a price. These distribution gains have come with a loss in the authenticity required to develop strong, lasting relationships. That’s one of the many topics my guest, Aaron Wrixon, and I discuss today on Relish THIS. Aaron is not only an amazing copywriter but also just a fantastic human being. I had the pleasure of meeting Aaron at a conference many years ago and we instantly clicked. He’s one of my favorite people on the planet and I thoroughly enjoy our conversations. Whether we are chatting about hockey, the latest Nic Cage movie, books, or marketing, there’s always gold to be mined. Dive into your approach to copywriting and hone your ability to write copy that embraces the idea of developing a 1-to-1 relationship – one that casts your stakeholder in the role of “hero” in the story they are experiencing with your organization. Aaron is just the best. Take your content marketing to the next level with this episode of Relish THIS. Links: https://www.wrixon.com/ Ask: “Give your head a shake” lol Try to be more authentic and bold in your communication. Be more vulnerable and more engaging. Daring to commit to authentic conversation.…
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Relish THIS: The Nonprofit Marketing Podcast
1 Ep 97: Mission Alignment and How to Keep Creativity in the Ecosystem With Teague McDaniel from Creative Integration Initiative 51:41
51:41 Nghe Sau Nghe Sau Danh sách Thích Đã thích51:41
Nghe Sau Nghe Sau Danh sách Thích Đã thíchThere’s a saying in sales, “‘No’ is the second best answer you can hear.” There’s a certain power in “no” and getting to that “not interested” allows everyone to move forward and get on with their day. This holds true in the nonprofit world as well. Understanding one’s mission and selecting partners that are mission-aligned is vastly more impactful than chasing money and forming relationships with those who are not great fits. It can be challenging to turn away money or influence when the opportunity arises; however, when you can stand your ground and build connections and relationships with those who are truly playing the same game, the results can be phenomenal. Mission-alignment is just one of the many topics of this episode of Relish THIS. My guest is Teage McDaniel, the Founder and Curator of the Creative Integration Initiative here in the Denver area. They have been working in the creative space to enhance diversity, equity, and inclusion into the scene and build a vibrant creative community through education, coaching, and curation of the visual arts. Teague is doing some really great work. Check out this episode to hear how they are making a difference in the art world. Links: Creative Integration Initiative Ask: Go be more creative in whatever capacity you can be creative!…
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Relish THIS: The Nonprofit Marketing Podcast
1 Ep 96: Your Numbers Tell a Story: Understanding nonprofit finances with Stephen King 52:35
52:35 Nghe Sau Nghe Sau Danh sách Thích Đã thích52:35
Nghe Sau Nghe Sau Danh sách Thích Đã thíchStorytelling is a major component of any organization’s marketing. People love a good story, and effective storytelling can make the difference between gaining that new donor or falling short on your projections… again. More often than not, when looking for a compelling story, one overlooks a glaring opportunity in one’s organization. See, when telling a good story, the devil is, as they say, in the details. And what better place to look for details than one’s own numbers? My guest today is Stephen King, Founder and CEO of GrowthForce, a financial management firm that specializes in working with nonprofits to help them keep their missions on track through sound financial management. Stephen is a font of valuable information: from how to stay on top of your reporting, to how to leverage your accounting data to make all kinds of organizational decisions. He shares his understanding of how healthy finances create tangible results for every organization. So buckle up for an eye-opening episode of Relish THIS Links: GrowthForce Twitter LinkedIN Podcast: Path To Profits Ask: Attend the Nonprofit Growth Webinar . Download the workbooks and start getting your organization set up for growth.…
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Relish THIS: The Nonprofit Marketing Podcast
1 Ep 95: Reframing Costs As Investments with Alex Romero 57:03
57:03 Nghe Sau Nghe Sau Danh sách Thích Đã thích57:03
Nghe Sau Nghe Sau Danh sách Thích Đã thíchParticularly when one is a solopreneur, there’s a tendency to think of expenses as money coming out of one’s pocket instead of as an investment into one’s organization. It stems from adopting a scarcity mindset (rather than framing one’s experience from abundance) and also is seen quite a lot when one attaches oneself very closely to one’s occupation. (But that’s a whole other conversation.) The problem is compounded when framing every investment opportunity against the direct revenue this allocation is likely to create. So before introducing this week’s guest here on Relish THIS, I’ll relate a quick tale. When I first started my life as an entrepreneur, I had a tendency to fall into this “cost trap”. I viewed every expense through the lens of “how does this make us money” and neglected the other benefits investing in support, resources, tools, etc. could bring to an organization. I know now that there are many intangible benefits to investment, including boosts in morale, comfort, and the like, as well as time savings (both direct and indirect saving accrued simply by no longer having to think about an activity needing to be accomplished). For me, one of the first places this type of investment attitude paid off was in bookkeeping. Every month I dreaded doing our books. I didn’t enjoy it and knew I wasn’t great at it. I tended to put it off until the last minute and then fret about it after I was done. Neither, any good bookkeeper will tell you, are good for the health of one’s books. So I overcame the “this cost won’t make me money” demon in my head and hired a bookkeeper. Mischa has been helping us ever since and I don’t think I have once questioned the “cost” of her engagement. It freed up a ton of noise in my own head and I know our books get done correctly and on time each month. Now THAT was a great investment! So coming back to my guest today on Relish THIS. Alex Romero is one of the financial masterminds (her “real” title is Virtual CFO) at Chris Hervoshon CPA. They are a virtual CPA team that helps nonprofits get their financial house in order so that they can confidently serve their constituents most effectively. Alex is just great. She has been working in the nonprofit space for years and shared a TON of valuable information during our conversation to help your nonprofit navigate bringing on a CPA to help you stay compliant with state and federal regulations and have a healthier understanding of your nonprofit’s financial status. Of course, we talked about the cost vs. investment conundrum as well as what you need to know before bringing on a CPA, ways to bridge the gap between DIY and hiring an expert, and ways to get really proactive about your finances so that you can be able to run your organization most effectively. We dove into managing and tracking grants and donations as well, so there is a LOT of great information in this episode. Whether you are just getting started with your organization or have been up and running for years, there’s something for you in this episode. I hope you have as much fun with it as I did. Links: Better Way CPA Twitter LinkedIn Ask: Start a spreadsheet to track any money that you get through your door at your nonprofit. Just start tracking and keeping records.…
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Relish THIS: The Nonprofit Marketing Podcast
1 Ep 94: Reimagining the Elevator Pitch With Building Bridges 1:03:28
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Nghe Sau Nghe Sau Danh sách Thích Đã thíchIn the past, one’s “elevator pitch” lasted 30-60 seconds. There was a reasonable expectation that one could hold someone’s attention for that period of time during which a longer conversation could be created. These days, however, 30-60 seconds is an eternity. In the world of TikTok and SnapChat and Twitter, we now have roughly 7 seconds to capture your audience’s attention before they move on to something else.That’s why you have to answer these questions immediately on your site: What is this? Who is it for? How does it make their life better? How do they get it? Or what should they do next? Today’s guests on Relish THIS, Maren Miller and Nikki Murillo from Building Bridges , are working to transform the world through DEI training. They see an opportunity to inspire both current and future leaders to embrace inclusivity in the workplace and beyond to shift perspectives and make the world a better place. They are doing amazing work in the space. They are also doing a pretty good job of fleshing out their story on their site: demonstrating empathy and establishing authority, differentiating their services and processes, and leveraging social proof. But (at least on the date of our conversation) were missing an opportunity to nail the 7-second test to really throw the hook into those looking to improve Diversity, Equity, and Inclusion practices in their organizations. Just the nature of their work, which requires individuals to take a pretty hard look at their own privilege, requires overcoming some interesting challenges. We chatted through some sales ideas, ways to create some sparks in their INSPIRE phase activities and more. This was a really fun conversation and I hope you can check out the show. Links: https://buildingbridgesshift.org/ Building a Story Brand Small Business Marketing Assessment Ask: Fill out the Building Bridges Survey Go Slow To Go Fast! Pause take a breath, be aware of yourself, of your environment, your surroundings, your community, and, examine what is the next right step.…
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Relish THIS: The Nonprofit Marketing Podcast
1 Ep 93: Is Your Nonprofit Ready to Apply for Grants with Gauri Manglik 52:57
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Nghe Sau Nghe Sau Danh sách Thích Đã thíchGoing after grants seems like a no-brainer for most nonprofits. The allure of readily available money is certainly a draw – that can turn into a real distraction if you aren’t positioned well to win these opportunities. My guest today, Gauri Manglik, is a pro in the grant writing space. She is the CEO and Co-Founder of Instrumentl, a platform designed to help nonprofits manage their grant writing to improve their chances of success in the space. Gauri has seen it all when it comes to navigating the process of researching, applying for, and then managing grants once they have been secured and she was incredibly generous to share her expertise with us on today’s show. We talked a log about what your nonprofit should look like from a maturity standpoint before applying for grants makes sense, relationship building in the grant application process, and mindset shifts you can make to improve your success rate when exploring leveraging grants to help fund your nonprofit’s successes. Overall, this is an amazing and valuable conversation for anyone interested in bolstering their grant skills. Enjoy the show! Links: Instrumentl Blog Use RelishThis50 coupon code to get $50 off ASK: If there is someone you have been delaying asking for an introduction to a new contact or partner, ask them to make an intro!…
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Relish THIS: The Nonprofit Marketing Podcast
1 Ep 92: Help Is Always Available: You Don’t Have to Go It Alone with Mike Hess From The Blind Institute of Technology 55:27
55:27 Nghe Sau Nghe Sau Danh sách Thích Đã thích55:27
Nghe Sau Nghe Sau Danh sách Thích Đã thíchOne of the challenges most entrepreneurs create for themselves is an inability to ask for help. This can stem from fear of appearing weak, a desire for control, or a heightened sense of responsibility honed by years of “Gettin’ it done.” Regardless of the root cause, one thing is certainly true: You are not alone. Neither in your thinking that you ARE alone nor your actual state of aloneness. Help is available for you and it’s ok to be vulnerable and ask for assistance. (In fact, asking for help is seen as a way to help others. The Jewish faith calls this a worthy deed – a “mitzvah”.) My guest today is Mike Hess. He is the Founder and Executive Director of the Blind Institute of Technology. Mike and I actually met several years ago when he was doing a presentation for the Entrepreneurs Organization (EO). Mike took us through a really cool exercise that demonstrated how entrepreneurs in particular have a hard time asking for help. Mike and I chatted about this challenge – particularly in relation to the idea of loss aversion and how he experiences that as a person with blindness. Mike says he gets a sense of this kind of “squishy” feeling sometimes when he's talking with people and makes some recommendations for ways to avoid creating that experience for others if you are starting to put off that vibe. Mike believes that if one can just be vulnerable and admit the challenges that they're having, how that becomes a way to diffuse the “squishiness” and creates a stronger foundation on which to build relationships. As you may have guessed, Mike is just an amazing person. His willingness to share his perspectives to help others grow is truly a gift. Links: Blind Institute of Technology ASK: Partner up! If you don’t know how to do something, find a partner and engage with them – particularly if things are feeling “squishy”…
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Relish THIS: The Nonprofit Marketing Podcast
1 Ep 91: Relationship-building on Social Media with Nick Black from Good United 39:46
39:46 Nghe Sau Nghe Sau Danh sách Thích Đã thích39:46
Nghe Sau Nghe Sau Danh sách Thích Đã thíchMarketing is all about relationship-building. From selling a $0.25 widget to landing a multi-million dollar corporate sponsor, your ability to close business is only as strong as the relationships you build. People do business with people… and it’s becoming increasingly evident that people do even MORE business with people they like. That’s why any chance to further your relationships with other and to strengthen those bonds is an important part of your organization’s tactics. And that’s what our guest today, Nick Black is all about. Nick is the Co-Founder and CEO of Good United, an organization that helps nonprofits build lasting relationships with their stakeholders at scale. If there's one takeaway from today's show it's that you need to go over to Facebook right now and make sure that you have “Facebook Giving Tools” activated for your organization. This tool enables you to start collecting donations on Facebook and Instagram immediately, improving your ability to tap into the power of these social platforms to expand your means of collecting donations from those who are interested in the good work you do. From a relationship-building standpoint, Good United has you covered. They have developed an amazing platform that allows nonprofits to engage with their potential audiences through Facebook messaging. It's unique, cutting edge, and is something that almost every nonprofit could take advantage of. Have a listen to this episode to expand your ability to leverage the power of social media and the opportunities for relationship-building that it provides. Links: https://www.goodunited.io/ Ask: Go onto Facebook and make sure that the Facebook Giving Tools are turned on for your organization.…
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Relish THIS: The Nonprofit Marketing Podcast
1 Ep 90: Framing your donations as investments with Greg Harrell Edge from Coachart 1:05:51
1:05:51 Nghe Sau Nghe Sau Danh sách Thích Đã thích1:05:51
Nghe Sau Nghe Sau Danh sách Thích Đã thíchA small adjustment in the language you use can make a big impact on your outcomes. A lot of nonprofits, in fact, MOST nonprofits, talk about donations in terms of “gifts”. This tees up a certain dynamic – one with low expectations which can reduce the frequency and volume of said “gift”. My guest today is Greg Harrell-Edge, the Executive Director at CoachArt. He and his team have completely reimagined how they talk about donations to reframe the narrative to one with heightened expectations, resulting in an increase in revenue and engagement with their donors. Instead of simply being a donor who gives a gift to the organization, CoachArt uses language framed around “investment” language. They talk about IPOs and ROI and use similar language that transitions the relationship they are building with their stakeholders from one that is a one-way exchange of value into one where there is increased interest and investment in the outcomes, creating more of a two-way relationship with donors. This was an incredibly fascinating conversation jam-packed with valuable insights that can be applied to any organization’s playbook. Links: https://coachart.org/ Surveymonkey Audience: https://www.surveymonkey.com/market-research/solutions/audience-panel/ LinkedIn: https://www.linkedin.com/in/gregharrelledge/ Expectations vs. Agreements: https://relishstudio.com/wp-content/uploads/2022/08/Expectation-vs-Agreement.mp3 Ask: Head to CoachArt’s website and Join our Impact Investment Club…
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Relish THIS: The Nonprofit Marketing Podcast
1 Ep 89: Own Your Marketing With David Pisarek of Wow Digital 57:20
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Nghe Sau Nghe Sau Danh sách Thích Đã thíchIf there’s one takeaway from this week’s episode it’s that “your site is a member of your team.” And, like the other members of your team, your site needs to be nurtured in order for it to thrive and work as effectively as you would like. See, a lot of people think that having a website is enough. They tend to fall into the Field of Dreams fallacy. “Build it and they will come,” they say. But this just isn’t how the web works these days. You have to nurture your site to enable it to work to its fullest potential. And that means introducing new content, building out hub pages, storytelling effectively, etc. The conversation today is with David Pisarek, Founder and Chief Digital Aficionado of Wow Digital. David and the team at Wow Digital focus on building strong brands with effective sites for both for- and nonprofit organizations seeking to maximize their positive impact on the world. Our conversation was wide-ranging and had a LOT of great information for anyone seeking to fuel their organization’s growth through marketing. Hope you have as much fun with this conversation as I did. Links: david@wowdigital.com wowdigital.com/ebook/ http://nonprofitdigitalsuccess.com/ (redirect to the podcast page on my site at https://wowdigital.com/podcast - eventually I'll probably build out a proper site for it, but for now enjoying the SEO benefits of having it on my site) https://www.amazon.com/Hooked-You-Genius-Anybody-Anything-ebook/dp/B00PWE8IXA/ - the book I mentioned - it's a quick read, $5 for the paperback... Ask: Look at your analytics and get a feel for what people are actually doing when they visit your site…
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Relish THIS: The Nonprofit Marketing Podcast
1 Ep 88: Getting Culture “Right” and Focusing on Diversity, Equity, and Inclusion (DEI) in your Organization with Michael Rolph from New Sincerity 1:05:06
1:05:06 Nghe Sau Nghe Sau Danh sách Thích Đã thích1:05:06
Nghe Sau Nghe Sau Danh sách Thích Đã thíchAside from “pivot”, “culture” is a word that has been getting a bit of a workout in the business world over the last several years. There are SO many reasons why a focus on “culture” is a clutch move for any organization. We are seeing a big shift in how people engage with businesses and brands, and when one can lead with culture, there are a variety of benefits to be had. Attention to one’s prowess (or lack thereof) with Diversity, Equity, and Inclusion (DEI) is an area where many organizations are also focusing attention these days, as these elements have a direct influence on team culture. That’s why this week’s discussion is so valuable. My guest today is Michael Rolph, Founding Partner at New Sincerity. Michael and his team help with DEI awareness, training, and culture-building for organizations ready to up their DEI game. Michael and I had an incredibly valuable conversation about how to work on building a great culture and how those efforts are not only rooted in “the right thing to do” but have spillover benefits to all aspects of any organization. Our conversation was rooted in the idea that it’s important to not worry so much about getting it “right” immediately but to get it started and get better as it grows. I hope you enjoy this episode. It’s jam-packed with goodness. Links: New Sincerity Ask: Commit to one action this week and get to know somebody with a different lived experience.…
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