Unpacking the Beef Breeding Insights Report with Hanlie Jansen

Behind the Beef

In this episode of Behind the Beef, Scott Wright and Cheyne Twist are joined by Angus Australia Extension officer, Hanlie Jansen who has joined to discuss the 2024 Beef Breeding Insight Report and its findings.   

Late last year, a comprehensive report on the 2024 Beef Breeding Insights Survey results was released, as part of the “Enhancing Technology Adoption Across the Angus Genetic Improvement Pipeline” project (P.PSH.1063), funded by the MLA Donor Company (MDC). This initiative, led by Angus Australia, involved two in-depth quantitative surveys of Australian beef cattle producers conducted by an independent market research group.   

The first survey was conducted in 2019, providing a baseline with responses from 1,023 producers nationwide. A follow-up survey was carried out in 2023 with 977 respondents to build on the initial data and evaluate changes over the five-year period, benchmarking shifts in producer knowledge, attitudes, and the prevalence of Angus and Angus-influenced cattle.   

Hanlie has joined us to give us a snapshot into these results, what this means for Angus producers and in turn the wider beef industry. 

Access the Beef Breeding Insights Report here 🔗 

Contact the Angus Australia Extension Team or contact the Angus Australia office on [phone].

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