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Showcasing your Independent School
Manage episode 448535872 series 3404498
Nội dung được cung cấp bởi Simon Jones From The Bonjour Agency. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Simon Jones From The Bonjour Agency hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Summary
In this conversation, Simon Jones engages with Laura, Jo, and Hina from three different independent schools to discuss the changing landscape of school open days and parental expectations. They explore how schools are adapting their recruitment strategies, enhancing open day experiences, and utilising digital tools to engage with prospective families, especially in the context of international recruitment. The discussion also touches on the role of AI in streamlining admissions processes while maintaining a personal touch.
Takeaways
- Parents are demanding more than just traditional open days.
- Open events are evolving to include workshops and experiences.
- Retention of current students is as important as recruitment.
- Digital engagement is crucial for international recruitment.
- Self-guided tours allow parents to explore at their own pace.
- AI can enhance efficiency in admissions and marketing.
- Understanding generational differences in parent expectations is key.
- Schools are focusing on behaviors rather than characteristics in marketing.
- Personal connections remain vital in a digital world.
- The landscape of school recruitment is becoming more competitive.
Contacts
Hina Ghumra H.Ghumra@whitgift.co.uk
Joanne J. Phillips jjphillips@giggleswick.org.uk
Laura Lachevre l.lachevre@ladybarnhouse.org
Links
24 tập
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