Dr Antoinette Fionda-Douglas of Beira

Miked Up With Alison Walker

Dr Antoinette Fionda-Douglas co-founded Beira to create ethical and sustainable luxury fashion by repurposing discarded materials. As a UN-accredited expert on sustainability, Antoinette's dedication to reducing fabric waste and embracing the circular economy is fundamental to her brand and has resulted in an 85% reduction in carbon impact compared to traditional manufacturing processes.

Antoinette has had to overcome numerous personal and professional challenges to realise her vision of a planet and people-first approach that prioritises transparency in pricing, selling directly to consumers, and paying artisans a fair wage.

It is through this commitment that Beira holds true to its claim of being not just a brand, but a movement and a call for change, advocating for ‘honest luxury.’

Miked-up "Our Women Entrepreneurs" - features the start-up journeys of some of the incredible female founders putting Scotland on the map for business innovation, and is supported by Royal Bank of Scotland.