#108 - Emir Atli - Co-Founder, HockeyStack - Attribution 2.0 is a GTM superpower

Revenue Today

Today, we welcome Emir Atli, Co-Founder of HockeyStack. B2B SaaS can be considered a top industry today, but there's still a lot to learn about marketing a product in this space.

Emir talks about the importance of leveraging social channels not only for marketing but also for brand building, especially at the start. He talks about shifts in the SaaS environment and why outbound has simply become much harder today.

Takeaways

• Be present on the feed every day once you pick the channels you want to focus on.
• It's great to start from zero because you can build what customers want to have.
• Consistent social and establishing your voice can be a nice way to build your brand.
• Outbound has become harder today because more people are going for inboxes and Google makes it easier to land in spam.
• Fewer and fewer companies are into the 9-12 month sales cycle which naturally makes sense.

Quote of the Show

"Brand building is not about the colors that you pick. They have some value too but it's more about creating connection through social, connecting as a person and connecting with the brand too." - Emir Atli

Connect with Emir in the links below:

• LinkedIn: https://www.linkedin.com/in/emircatli/
• Website: https://hockeystack.com/

Ways to tune in:

• Amazon Music
• Apple Podcast
• Spotify
• Google Podcast
• YouTube: https://youtu.be/6KEho9RSaHs