Marketing Audits for Small Business Websites

The Circle Sessions

In this episode of The Circle Sessions, Brett Johnson sits down with Yasmine Robles from Robles Designs to discuss the importance and intricacies of conducting marketing audits for small business websites.

The conversation highlights that a marketing audit serves as a health checkup for your business's marketing efforts, including but not limited to the website, social media, and email marketing.

Yasmine emphasizes that regular audits are essential for staying competitive by understanding your customers, market trends, and the effectiveness of your marketing strategies.

The main areas covered in a marketing audit include SEO performance, website speed, content quality, user experience, social media integration, and conversion rates.

Each aspect plays a crucial role in determining how well a website performs and how it can be improved. Yasmine explains the importance of not just focusing on a website, but also ensuring that the entire marketing ecosystem is functioning well.

Yasmine also shares some of the tools and techniques used for audits, such as Google Analytics, Google Search Console, Semrush, Ahrefs, SpyFu, and Hotjar. These tools help businesses understand user behavior and website performance, providing actionable insights to enhance marketing strategies.

Common issues found in audits, such as poor SEO practices, slow load times, and confusing navigation, are also discussed. Yasmine suggests practical solutions to tackle these problems, from optimizing images to simplifying website navigation.

The podcast concludes with Yasmine providing valuable advice on prioritizing tasks post-audit based on the business’s goals.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Expert Moments

00:00 Marketing audits analyze all aspects of outreach.

05:31 Accessibility, social media, conversion - website evaluation.

07:25 90-minute call covering important business goals.

12:35 Focus on one page, track changes.

13:52 Focus on education, high-level SEO practices.

19:23 DIY website analysis and improvements on budget.

20:41 Redoing spaces for better living, website, business.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [e-mail].

The Circle of Experts are:

Yasmine Robles from Robles Designs

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy, from Circle270Media Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5

Copyright 2024 Brett Johnson, My Podcast Guy™

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