65 | The 5 Lessons I Wish I Knew 5 Years Ago When Starting My Coaching Business

Women in The Coaching Arena

Listen in for five lessons Jo wishes she'd known five years ago when she quit her job and trained as a coach. These lessons are valuable insights for both new and experienced coaches who want to grow their businesses and move forward.

Show Notes with Time Stamps:

[00:00:00] - Introduction to the podcast and Jo Lott.

Lesson 1: Get Clear on Your Niche and Ideal Client [00:01:00]

• The mistake of being a generalist and working with anyone.
• The importance of niching down and being specific about your target market.
• Examples of niching down (e.g., coaches already earning £10K per month)

Lesson 2: Learn to Become Comfortable with Being Visible [00:04:00]

• The necessity of being visible, whether through social media or other methods.
• Finding a consistent approach that works for you.
• Having a mission and goal beyond just financial success.

Lesson 3: Focus on Delivering Great Results [00:06:00]

• The importance of case studies and testimonials for business success.
• Continuously reflecting on how to improve and support clients.
• The balance between pure coaching and mentoring/sharing experience.

Lesson 4: Don't Undervalue Yourself [00:08:00]

• The tendency for coaches to undercharge their services.
• The importance of researching and charging professional rates.
• The relationship between price and perceived value.
• Gradually increasing prices as you gain experience and credibility.

Lesson 5: Find Your Community [00:11:00]

• The difficulty of doing this alone and the importance of community.
• Surrounding yourself with like-minded individuals and positive environments.
• Jo Lott's program, "The Business of Coaching," as a potential community.

Final Thoughts [00:13:00]

• Having faith and believing in the possibility of success.
• Taking consistent action to build faith.
• Success may not always look like the initial vision.

[00:15:00] - Closing remarks, free resources, and call to action.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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