Innovation despite all odds. Growing a Lending SaaS FinTech during times of war | Svitlanka Sergiichuk Romaniuk, CEO & Co-founder, Neofin

Purpose Driven FinTech

My guest today is Svitlanka Sergiichuk Romaniuk, CEO & Co-founder at Neofin, a Lending SaaS FinTech. We had a ton of fun recording, we talk about how no code solutions are empowering companies to launch lending propositions faster.

Neofin started years ago in Ukraine, so we explore their founding story and their journey of losing all their Ukrainian bank customers one by one in a matter of days at the start of the war. They then had to make a very difficult decision to stop or adapt and continue. It is deep and inspiring.

Today Neofin has customers across the world, including the US, so we go deeper on the how to go about market expansion, specially in the US. And finally, Neofin has multiple awards, so Svitlanka shares with us her secrets to success, strength and perseverance.

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Let’s dive into it!

👉 You can find Svitlanka here

• LinkedIn: https://www.linkedin.com/in/svitlanaromaniuk/
• LinkedIn Neofin: https://www.linkedin.com/company/neofin-solutions/
• Website Neofin: https://neo-fin.com/

👉 And you can find Monica here:

• LinkedIn: https://www.linkedin.com/in/monicamillares/
• YouTube: https://www.youtube.com/@moni_millares
• TikTok: https://www.tiktok.com/@moni_millares
• Website: https://moni-millares.mystrikingly.com/

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In this episode we cover:

(0:00:00) Full-scale war starts, and banks in Ukraine close their credit business

(0:01:10) Neofin decides to scale internationally to survive

(0:01:59) How no-code solutions empower faster lending propositions

(0:08:37) Neofin's customer promise: launch lending business 4x faster with zero delivery risk

(0:15:18) Neofin's founding story and journey through the war in Ukraine

(0:19:16) Neofin expands to Canada and the US

(0:28:33) Neofin simplifies the complex lending process with no-code solutions

(0:32:51) Neofin's advantages: optimal for institutions without technical teams, ease and flexibility

(0:37:10) Challenges of market expansion: regulatory landscape, local data, cultural differences

(0:46:08) Improve collaboration between FinTechs and financial institutions

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Production and marketing by Monica Millares. For inquiries about collabs, sponsoring the podcast or creating or editing your podcast email [e-mail]

Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.