45 - How to Thrive in the Ever-Changing Landscape of Social Media Marketing with Planable's Miruna Dragomir

Experience-Focused Leaders

Your host, Alex Shevelenko, talks with the CMO of Planable, Miruna Dragomir. Social media marketing is a beast that never sleeps, constantly shifting with new platform updates and demanding increased collaboration within teams. Miruna highlighted how Planable, a content collaboration tool, is designed to help marketing teams navigate these waters. With Planable, teams can create real touchpoints with customers and drive engagement, scaling their social media efforts effectively.

Planable isn't just a one-size-fits-all solution; it's tailored to the different personas within a company. Creators and approvers, for instance, have unique needs, and Planable adapts to cater to each. Miruna stressed the importance of product discovery and in-app education to facilitate adoption and habit change when rolling out new features.

Miruna touched on the recent environment's impact on marketing budgets and the challenges of churn. Miruna pointed out that agencies, in particular, face fluctuations in their client portfolios. To combat this, Planable focuses on onboarding and the initial stages of the customer journey to prevent churn and ensure customers recognize the product's value.

To learn more about Miruna's work, click HERE and HERE.

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