EP059: Conversion Immersion with Chris Mullins Author of Law Firm Conversions: Great Marketing Is Not Enough When Your Prospects Don't Convert!

Ten Golden Rules Internet Marketing for Law Firms Podcast

Join our host Jay Berkowitz as he sits down with intake conversion expert Chris Mullins and discover the world’s best strategies to optimize your law firm’s intake and conversion techniques. Get ready to take notes (and share with your intake team) as you get tips to improve your legal sales techniques, to employ the use of empathy, and call-answering best practices. Chris also reveals her 5 step relationship, sales, conversion script that helps businesses turn leads into quality clients. Plus, you’ll get an exclusive breakdown of a live phone call, highlighting the key takeaways from the call.

Timestamps:

• 0:25 - Welcome Intake and Conversion expert: Chris Mullins
• 3:26 - Ronald Reagan’s Red Phone
• 5:02 - Answering phone calls for SEO success
• 10:06 - More phone calls, less chats and forms
• 11:04 - Optimizing law firm intake and conversion strategies
• 16:01 - Using a script to improve call conversions with prospective clients
• 19:17 - Improving intake specialist interactions with clients
• 24:58 - Legal consultation sales techniques
• 29:40 - 5 step I.N.T.A.K.E. process for law firms
• 36:11 - Phone call techniques: using empathy and persuasive language
• 40:11 - Call answering best practices and return on investment
• 43:14 - Improving customer service in your law firm
• 50:54 - Emphasizing empathy and screening questions in customer service
• 56:35 - Streamlining your legal intake processes
• 1:02:52 - Enhancing call handling and client satisfaction
• 1:08:35 - Encouraging intake specialist training for success
• 1:16:50 - Marketing insurance policy: recording and listening to calls to improve sales performance
• 1:19:42 - Take advantage of Google Local Service Ads

Mentioned Resources:

The Intake Academy

Lawyers Tell All

Law Firm Conversions by Chris Mullins

Internet Marketing for Law Firms

About Chris Mullins:

Chris Mullins is a world-class intake conversion expert with over 20 years of mastering sales and marketing. As the CEO of The Intake Academy, Chris works with law firms to increase their caseload with ideal clients, maximize their marketing dollars and create a better client experience, and more rewarding law practice. She is also the author of ‘Law Firm Conversions: Great Marketing is Not Enough When Your Prospects Don’t Convert’ and the host of the ‘Lawyers Tell All: Conversions with Chris Mullins’ podcast.

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.

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