27. Putting the SDV in SUV

The Difference Engine | B2B Category Design | Private Equity | Venture Capital

Nissan, Honda and Mitsubishi. Three of the greats, and sometimes under-rated manufacturers of automobile. From Honda’s engines revolutionising motorsport to Nissan making the iconic British Austin 7 cars under license, they’ve got a rich history. But where will the future take them? How will their new joint research venture create fundamental software for the next generation of SDVs?

It’s clear that not only are manufacturers seeing a shift in value from parts to software, but that consumers are too. Mainly, we just want Apple CarPlay…

Also in today’s episode, we’ll look at whether it was Crowdstrike’s desire to pursue commercial hegemony that put the globe’s IT systems into disarray, why analysts are predicting that Apple will lose 4-5% of profits after the Google court ruling, and we’re not sure what this says about the UK’s tech industry but only six people are actually entrepreneurs in Computer Weekly’s list of UKTech50…

What to look forward to:

0134 - Putting the SDV in SUV

1733 - What CrowdStrike teaches us about the wisdom of creating ‘platforms’.

2816 - The Sage of Omaha-ha isn’t funny over in Cupertino

3319 - The UKtech50 2024 - APPARENTLY the most influential people in UK technology

There is more information on how to design your category on our blog

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Paul Maher

Jonathan Simnett

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