18. Pain & Suffering! A lesson in resilience from Jensen Huang and James Dyson

The Difference Engine | B2B Category Design | Private Equity | Venture Capital

“I wish upon you ample doses of pain and suffering”

These are the encouraging words of Nvidia founder Jensen Huang. For Jensen, suffering is the whetstone on which one sharpens their character. It is the shaper of greatness. But, what about the lucky ones? The painless people whose lives have avoided such sore turns. Can they achieve such heights? One of the UK’s greatest entrepreneurs, James Dyson, shows us how we can invite agony into our lives.

Also in today’s episode, we’ll have an intimate look at Tory flasher William Wragg and the political Luddites, before turning away from tech and looking to art for a lesson in category design.

What to look forward to:

00:42 Pain and Suffering Part 1 - Huang-ing in there

07:49 Pain and Suffering Part 2 - Rolling the Dyson

15:38 William Wragg and the political Luddites

19:31 The rise of impressionism is a masterclass in category

There is more information on how to design your category on our blog

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