Funlayo Alabi: Leading with Authenticity

Distinctly You with Sherifah Munis

When innovative ideas and imaginative thinking unite with the entrepreneurial spirit, extraordinary opportunities come to life. These opportunities often come with challenges that might tempt many aspiring entrepreneurs into replicating the successes of established brands and hinder their ability to stand out. However, embracing authenticity doesn't just unlock unique solutions – it opens doors to overlooked markets and sparks genuine connections.

In this episode, we are joined by Funlayo Alabi, a remarkable entrepreneur and a passionate advocate for empowering women in West Africa and beyond. Join we delve into the intricacies of building a beauty brand, navigate the realms of entrepreneurship, and discover how cultivating the right mindset can propel you toward authentic and purpose-driven leadership.

Funlayo is the dynamic CEO of Shea Radiance, a natural beauty brand known for its hair and body care products. Her brand, available in major retailers, also empowers women Shea producers in West Africa. She is dedicated to promoting entrepreneurship and women's leadership, chairing the Global Shea Alliance Sustainability Working Group, and advocating for economic access for women in emerging economies.

In this episode, Sherifah and Funlayo discuss:

• Turning household needs into entrepreneurial opportunities

• Bridging the gap between business and cultural heritage

• Mastering the art of effective packaging and branding

• Embracing the simplicity and effectiveness of natural ingredients

• Finding inspiration from role models

• Nurturing a culture of transparency and authenticity in brand-building

Follow Funlayo:

Instagram: @shearadiance

Tiktok: shea_radiance

LinkedIn: Funlayo Alabi

Website: www.shearadiance.com

Watch the Episode on YouTube: https://youtu.be/kWg7Mj-ehsQ

Follow Me:

Instagram: @distinctpoint

LinkedIn: Sherifah Munis

Web: www.distinctpoint.com