12 - Mistakes in Marketing Ashley Segura Confesses Biggest Content Marketing Blunders

Bad Decisions With Jim Banks

This week's guest is Ashley Segura, the co-founder of Content Yum.

We take a deep dive into content marketing, SEO, and the evolving role AI is playing today.

Listen as we explore Ashley's new venture, Content Yum, and its human-centric approach to content creation.

We discuss the competition posed by AI-generated content and its impact on SEO and content marketing.

Ashley shares personal stories about the negative effects of spam content and the importance of authenticity in user-generated content (UGC) and what UGC actually is might shock you.

Ashley shares the importance of having a solid content strategy and the significance of actively looking for criticism and feedback for growth.

Gain insight into the importance of authority in product reviews and the potential pitfalls of relying too heavily on AI in business decisions.

Be sure to listen in, follow and subscribe and share with an industry friend or someone interested in breaking into content marketing specifically or digital marketing more generally.

Discussed on the Episode

• Descript
• Semrush
• ContentYum - Your Content Marketing Partner

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