The Algorithm Isn't Your Friend: Build a Content Calendar That Forces Its Hand
Manage episode 436813728 series 3556225
Building a content calendar is key for attracting a new client base. But how often do you post and on what social media platforms should you focus on?
Today, Taleesa and Andrea are chatting about content strategy for esthetic practices, and emphasizing why it’s important to have a clear strategy and to diversify when marketing.
Listen to this episode for the details about where and how often you should be posting and what tech you need to make your life easier and less overwhelming.
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Also mentioned in today’s episode:
- Tech needed and the importance of using Canva Pro 2:45
- Which social media platforms you should be using 7:43
- Email marketing and automations 14:09
- SMS messaging and strategic use 23:41
- Posting frequency 25:20
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