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All about LinkedIn and how to make it work for you, with Cathy Anderson
Manage episode 422772334 series 3558801
Nội dung được cung cấp bởi Lynne Testoni and Rachel Smith, Rachel Smith, and Lynne Testoni. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Lynne Testoni and Rachel Smith, Rachel Smith, and Lynne Testoni hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
This week on the podcast, Lynne and Rachel are speaking with Cathy Anderson, a senior editor at LinkedIn Australia. Cathy shares her inside knowledge on how LinkedIn works, and how to make the most of the platform. It's a valuable and revealing conversation.
We talk about:
- The special courses available for journalists through the platform
- How to increase your reach on LinkedIn
- How the LinkedIn news team works and what they are looking for
- How the LinkedIn Premium accounts work
As Cathy explained, they are always looking for great posts to be featured by the news team as part of the Idea of the Day (here’s an example from a journalist) as well as creator spotlights, which is where they send a notification directly to the person’s post. These topics are really broad, such as cloning your voice via AI, corporate manners and work vs family.
Connect with Cathy at LinkedIn: https://www.linkedin.com/in/cathy-anderson-bb2648b4/ and Cathy is happy for people to InMail her their posts to pitch.
The next ‘LinkedIn for Journalists workshop’ is on Monday July 1 at 10.30am -11.30am (AEST). Experts will cover the latest product updates and guidance about how journalists can use LinkedIn as a tool for research, contacting sources, networking, building your voice on LinkedIn and more. If you are a journalist and interested in accessing these benefits, please fill in the attached form by 24th June.
Don't forget about The Content Byte Summit from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au
Find Rachel www.rachelsmith.com.au
Find Lynne www.lynnetestoni.com
Rachel's List www.rachelslist.com.au
Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.
Episode edited by Marker Creative Co www.markercreative.co
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