540: What We’ve Learned from Having Separate Service Areas

Pet Sitter Confessional

Player FM - Internet Radio Done Right

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The Agile Brand with Greg Kihlström®

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#657: Augmenting front-line employees with AI for better experiences, with Fabrice Martin, Medallia 22:42

cách đây 15 ngày trước22:42

Nghe Sau

Danh sách

Thích

Đã thích

22:42

We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at Medallia. RESOURCES Medallia: https://www.medallia.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

cách đây khoảng một năm trước 19:20

MP3•Trang chủ episode

What does it take to manage a business remotely across different areas? In this episode, we share the lessons we’ve learned from managing operations in two distinct regions. We discuss the importance of time-blocked hiring for consistency, a team-based approach to ensure continuity, and the crucial role of backup plans. Branding consistency across locations also proves essential, helping clients recognize and trust our services. Finally, we dive into how market-specific strategies can drive growth while maintaining a unified company identity.

Main topics:

Team-based Approach Benefits
Consistent Branding Across Locations
Time Blocked Hiring Strategy
Essential Backup Plans
Market-Specific Service Adjustments

Main takeaway: Separate service areas allow us to test different strategies, but consistency in branding is key.

Links:

Check out our Starter Packs

See all of our discounts!

Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Give us a call! (636) 364-8260

Email us at: petsitterconfessional@gmail.com

Full show notes and transcript

540: What We’ve Learned from Having Separate Service Areas

Pet Sitter Confessional

published cách đây khoảng một năm trước

Chia sẻ

MP3•Trang chủ episode

Main topics:

Team-based Approach Benefits
Consistent Branding Across Locations
Time Blocked Hiring Strategy
Essential Backup Plans
Market-Specific Service Adjustments

Main takeaway: Separate service areas allow us to test different strategies, but consistency in branding is key.

Links:

Check out our Starter Packs

See all of our discounts!

Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Give us a call! (636) 364-8260

Email us at: petsitterconfessional@gmail.com

Full show notes and transcript

Toate episoadele

Pet Sitter Confessional

1
586: Stop Running Someone Else’s Business 23:16

cách đây 1 day trước23:16

23:16

Are you building the business you actually want—or just the one you think you should have? In this episode, we get honest about the constant pressure to scale, grow, and do more in the pet care industry. We share how chasing someone else’s definition of success can lead to burnout, resentment, and misalignment with your personal goals. Instead, we encourage you to use data, not emotion, when making decisions and to define what sustainable success means for you. This conversation is a must-listen for anyone looking to grow intentionally and build a business that supports their life—not the other way around. Main Topics Growth vs. sustainable success Data-driven business decisions Defining personal success Market demands vs. personal boundaries Reclaiming joy in business Main takeaway: “We all need to stop building businesses that we think we should have and start building ones that we actually want.” It’s easy to get caught in the noise of comparison and industry pressure—everyone says you have to grow, scale, and offer more. But what if your ideal business doesn’t look like that? What if it’s smaller, simpler, and actually supports the life you want to live? That’s not failure—that’s freedom. Give yourself permission to build something that you love. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional DogCo 2025 Business Summit…

Pet Sitter Confessional

1
585: Building Client Trust Through Niche Services with Niki Lepine & Steph 58:21

cách đây 6 ngày trước58:21

58:21

How do you build trust with clients while offering specialized pet care services? Niki Lepine and Steph Law of Dog Jogs share how they carved out a niche in pet care by focusing on reactive dogs, shift workers, and personalized dog jogging services. They discuss how they built a loyal client base by addressing unique pet care needs, the importance of clear communication, and why community engagement matters. From offering pet first aid courses to hosting monthly dog walk meetups, Niki and Steph break down the strategies that have helped them stand out in a crowded market. If you’re looking for ways to specialize your services and build stronger client relationships, this episode is packed with inspiration! Main topics: Creating niche pet care services. The benefits of dog jogging for high-energy dogs. Setting client expectations with clear communication. Supporting shift workers with flexible pet care. Building a pet care community through engagement. Main takeaway: “We try to build those relationships and be close to our clients. It’s not just a job.” — Niki Lepine Understanding your clients’ specific needs helps build trust and loyalty. By offering specialized services—like jogging for high-energy dogs or tailored care for reactive pets—you create solutions that make life easier for pet parents. Niki and Steph share how they’ve turned their passion into a thriving business by focusing on clear communication, strong client relationships, and creative community engagement. 🐾 ✨ What’s one way you personalize your pet care services? Share in the comments! About our guests: Nikki Lepine: is the co-founder of Dog Jogs, a premier dog running and walking service in Edmonton, Alberta, created from her personal experience with her beloved rescue dog, Koda. After adopting Koda—a senior dog with a history of separation anxiety—Nikki discovered that exercise was key to keeping him calm and happy. However, balancing shift work and ensuring Koda received enough activity was a challenge, leading her to recognize a need for reliable pet care for busy pet parents. This inspired her to team up with Steph Law to launch Dog Jogs, helping pet owners provide the same peace of mind she sought for Koda. Today, Nikki is passionate about enriching dogs’ lives through movement, adventure, and companionship, ensuring every pup in their care stays happy, healthy, and well-loved. Steph Law: is the co-founder of Dog Jogs, where she channels her love for dogs and passion for supporting pet parents into a thriving pet care service. She and Nikki started Dog Jogs after seeing firsthand the challenges of balancing work and pet care, especially for dogs with high energy or anxiety needs. Understanding how important regular exercise is for a dog’s well-being, Stephanie is dedicated to ensuring every client—both two- and four-legged—feels supported and cared for. With a strong background in client relations and team leadership, she helps guide the Dog Jogs team in providing reliable, high-quality exercise and companionship for dogs across Edmonton. Whether it’s a brisk jog or a leisurely walk, Stephanie is committed to making a positive impact in the lives of both pets and their people. Links: https://dog-jogs.ca https://www.facebook.com/yegdogjogs/ https://x.com/yegdogjogs https://www.instagram.com/dog_jogs/ Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days…

Pet Sitter Confessional

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584: Show Up and Stand Out: Visibility and Value for Pet Businesses 24:18

cách đây 8 ngày trước24:18

24:18

Can showing up at local events truly set our pet businesses apart? We discuss our experiences speaking at a Home and Garden show, highlighting how community visibility builds trust and credibility among pet parents. We also reflect on powerful lessons learned from our son’s entrepreneurship bake sale, emphasizing the importance of confidently pricing premium services. Practical insights are shared about identifying speaking opportunities to boost our brand’s visibility. Ultimately, this episode explores why delivering value first can transform our pet businesses into trusted community leaders. Main Topics: Importance of Community Visibility Confident Premium Pricing Public Speaking Opportunities Delivering Unique Service Value Navigating Economic Uncertainty Main takeaway: “Being visible in the community makes you a known entity—and people trust who they know.” Visibility isn’t just about marketing your services; it’s about building real relationships with the people around you. When you’re present at local events, speak to groups, or offer genuine help and advice, your community gets to know the person behind the brand. And when pet parents know and trust you, they’re confident in choosing you for their pet’s care. How are you showing up in your community this month? Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional DogCo 2025 Business Summit…

Pet Sitter Confessional

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583: Creating a Trusted Name in Pet Sitting with Justina Allen-Yancey 1:01:07

cách đây 13 ngày trước1:01:07

1:01:07

How do you build a pet sitting business that becomes a household name? Justina Allen-Yancey, owner of Justina’s Pet Sitting, shares how she turned her business into an award-winning, community-trusted brand. She dives into the power of team management, setting clear client expectations, and why networking is key to sustainable growth. Justina also discusses how proactive planning, volunteer work, and local recognition have helped her business stand out in a competitive market. Whether you’re looking to refine your policies, grow your team, or strengthen your community presence, this episode is full of valuable insights to help you build a thriving pet care business. Main topics: Building trust through community engagement Setting and enforcing client expectations Managing a growing pet care team Leveraging awards for business growth Proactive planning for pet care Main takeaway: “We’ve in the long game to earn the trust of the people around us, and we’ve done that just by getting really involved in things that are going on in the community.” – Justina Allen-Yancey Trust isn’t built overnight—it’s earned through consistent actions, clear standards, and a genuine presence in your community. 🏡 Justina Allen-Yancey reminds us that being actively involved, setting high expectations for service, and staying engaged with clients creates long-term credibility. Whether it’s through networking, volunteering, or maintaining strong business policies, every touchpoint with your community reinforces your reputation. When people know they can count on you, they don’t just hire you—they recommend you. 🌟 How are you strengthening trust in your business? About our guest” Justina’s Pet Sitting Service, LLC was founded by Justina Allen-Yancey in 2018. Justina’s love of animals is immediately apparent to anyone who meets her, which is why she decided to ditch her day job and start a pet sitting business. After years in Corrections and Non-profits, Justina knew it was time to get out of the office setting as she hated leaving her own dog, Neville, home alone all day. It felt natural to switch gears and follow a career she is completely passionate about. Justina now runs the company with her husband, Drew Yancey. Justina has lived in Prior Lake since 2014 and Drew joined her in 2020. Their fur family consists of dogs, cats, bunnies, guinea pigs, and lots of fish! Justina and her carefully selected team of employees are here to ensure all of your pet’s unique needs are being met. We understand how important it is for your pet to be cared for and loved while you are away. We also strive to keep your pet’s routine as normal as possible so they are comfortable and happy while in our care. Our own pets are our family members and we will treat your babies like they are our own! Links: previously on: https://www.petsitterconfessional.com/episodes/343 info@justinaspetsitting.com https://justinaspetsitting.com Facebook: https://www.facebook.com/justinaspetsitting/ Instagram: https://www.instagram.com/justinaspetsitting/ Spots Last Stop: https://spotslaststop.org Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months National Association of Professional Pet Sitters: www.petsitters.org…

Pet Sitter Confessional

1
582: Dealing with Setbacks and Frustrations—Without Losing Your Passion 25:46

cách đây 15 ngày trước25:46

25:46

Have you ever felt like no matter how hard you try, your business just isn’t moving forward? We breakdown the setbacks that can derail even the most passionate pet business owners—from hiring struggles and burnout to personal life chaos and economic uncertainty. We share about our tough 2024, missing goals despite best efforts, and how we reframed the season as one of survival and growth. We emphasize the importance of redefining success, reconnecting with your “why,” and setting micro-goals to regain confidence. It’s a powerful reminder that progress isn’t always linear—and you’re not alone. Main topics: Dealing with business setbacks Losing and regaining momentum Emotional cost of missed goals Reframing progress and success Reigniting long-term passion Main takeaway: “Your passion is not about performance—it’s a commitment over time, even when it’s messy.” We often confuse our business’s growth with how passionate we are. If things aren’t going perfectly—if bookings are down, goals are missed, or burnout creeps in—we might start questioning whether we even love what we do anymore. But passion isn’t measured by metrics. It’s found in the quiet commitment to keep showing up, even when things are hard. Even in the mess, we’re choosing to stay the course, because what we do matters and we believe in it. You don’t need perfect performance to prove your passion—you just need to keep going. 💪🐾 Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional Get your Florida Pet Services 2025 Summit tickets TODAY!…

Pet Sitter Confessional

1
581: Driving Success Through Core Values with Amy Munns 1:01:48

cách đây 20 ngày trước1:01:48

1:01:48

How do you build a pet care business that stands the test of time while staying rooted in your core values? Amy Munns, owner of Leash 4 Lease, shares how she has successfully grown her company over 24 years by focusing on honesty, reliability, and professionalism. Through the challenges of balancing a team, client relationships, and evolving industry standards, Amy stayed true to her mission: providing high-quality pet care with a personal touch. She leveraged her values to guide decisions during difficult times, like the COVID-19 pandemic, and even turned those moments into opportunities to serve her community through initiatives like a pet food drive. By embracing open-mindedness, trusting her instincts, and empowering her team to shine, Amy has built a business defined by passion and purpose. Her story reminds us that staying authentic, even in the face of challenges, is the key to building a business you truly love. Main topics: Developing and implementing core values in personal and business life. Balancing professionalism and fun in pet care services. Empowering team members to bring their personalities to client interactions. Trusting your instincts in decision-making and staying authentic to your vision. Challenges and triumphs in adapting a business during COVID-19. Main takeaway: “Fun doesn’t mean casual or lazy—it’s about embracing the joy in what we do, while staying true to our professional standards” Success in pet care begins with staying true to your core values, even as the industry evolves. Amy Munns shares how she built a thriving business over 24 years by focusing on honesty, reliability, and professionalism. From weathering challenges like the COVID-19 pandemic to empowering her team and embracing new opportunities, Amy shows us the importance of aligning every decision with a clear mission. Her passion for pets and dedication to delivering exceptional care has created a legacy her clients and community trust. This week on Pet Sitter Confessional, Amy reminds us why authenticity and commitment to values are the foundation of a successful pet care business. Her story is one you don’t want to miss. 🌟 How do you ensure your business reflects your values every day? 🎧🐾 About our guest: Amy Munns is the founder and owner of Leash 4 Lease, a professional pet care company proudly serving Northwest Washington for nearly 25 years. Passionate about honesty, reliability, and personalized care, Amy has built her business on a foundation of core values that guide her team to deliver exceptional dog walking and vacation pet care services. Known for her dedication to professionalism, Amy is committed to creating meaningful relationships with her clients and their pets while empowering her team to bring their unique personalities to their work. As an advocate for ongoing learning and professional growth, Amy regularly attends conferences and embraces advancements in pet care to provide the best service possible. Outside of work, Amy enjoys gardening, spending time with her family and pets, and finding joy in the little moments life offers. Links: Website: Leash 4 Lease Email: leash4lease@gmail.com Instagram: @leash4lease Facebook: Leash 4 Lease Professional Pet Care Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days…

Pet Sitter Confessional

1
580: Why Consistency Beats Intensity 29:42

cách đây 22 ngày trước29:42

29:42

How does consistency impact the long-term success of your pet care business? We explore why steady, reliable actions build stronger client trust and sustainable growth compared to short bursts of intense effort. Common pitfalls such as burnout and inconsistency are discussed, along with practical strategies to avoid them, including clear SOPs and effective habit stacking. From maintaining internal motivation to knowing when to delegate, we cover the essential components to ensure your consistency remains manageable and impactful. Plus, we share personal insights on how focusing on daily, repeatable tasks has significantly improved our business. Main topics: Importance of Internal Motivation Building Consistency Through SOPs Avoiding Burnout with Boundaries Habit Stacking for Success Mastering Business Fundamentals Main Takeaway:“It’s not the intensity that matters; it’s the consistency that matters in what we do.” Running your pet care business isn’t about short bursts of intense activity; it's about showing up reliably every day. Consistency builds client trust, elevates your reputation, and ensures sustainable growth. By creating strong habits, clear procedures, and knowing when to delegate, you can maintain consistency without burning out. Let's focus less on intensity and more on daily actions that build lasting success! Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional DogCo 2025 Business Summit…

Pet Sitter Confessional

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579: From Legacy to Leadership with Lauren Dunkle 50:57

cách đây 27 ngày trước50:57

50:57

How do you build a thriving business while staying true to its legacy? Lauren Dunkle, owner of The Pet Lady, shares how she transformed her aunt’s long-standing pet care business into her own while honoring its foundation. She opens up about the struggles of hiring and staff turnover, the transition from independent contractors to employees, and the power of clearly defined roles and SOPs. Lauren also discusses the emotional challenges of business ownership, from self-doubt to burnout, and how she reignited her passion by embracing new learning opportunities. Her story is a powerful example of how growth, structure, and personal fulfillment can coexist in a pet care business. Main topics: Hiring Challenges & Staff Turnover Transitioning from ICs to Employees Defining Roles & SOPs Balancing Growth & Legacy Staying Engaged as an Owner Main takeaway: “The lessons you learn as a business owner are things you’ll never expect, but they shape you. It’s overwhelming in the moment, but if I hadn’t gone through the struggles, I wouldn’t have the business I have today.” Every challenge in business feels impossible in the moment—hiring struggles, staff turnover, client conflicts, financial uncertainty. But each of these hurdles teaches us something vital. Lauren Dunkle’s journey proves that the toughest moments are often the ones that push us to grow the most. Instead of fearing the hard times, embrace them as part of the process. Every setback refines your vision, strengthens your leadership, and ultimately builds a business that can stand the test of time. 🎧 This week on Pet Sitter Confessional, Lauren shares how she navigated hiring challenges, redefined her role as a leader, and built a business that truly reflects her values. How has a tough lesson helped you grow as a business owner? Drop a comment below! ⬇️ About our guest: Lauren Dunkle is the owner of The Pet Lady, Ltd., a pet care company serving the western suburbs of Chicago. Taking over the business in 2016 from her late aunt, Lauren has navigated the challenges of leadership, hiring, and transitioning from independent contractors to employees while maintaining the company’s legacy. With a background in management and a passion for structure, she has built a thriving pet care business focused on professionalism, client trust, and a strong company culture. Lauren is dedicated to refining business operations, creating effective SOPs, and ensuring her team delivers top-tier pet care services. Links: The Pet Lady, Ltd. Website – https://thepetladyltd.com On Facebook: https://www.facebook.com/thepetlady2590 On Instagram: https://www.instagram.com/thepetladyltd Pet Marketing Unleashed: https://www.petmarketingunleashed.com DogCo Launch: https://www.dogcolaunch.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months National Association of Professional Pet Sitters: www.petsitters.org…

Pet Sitter Confessional

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578: New Client Experience: Why Your Onboarding Process Matters 22:31

cách đây 29 ngày trước22:31

22:31

How does your onboarding process impact your client relationships? We discuss why a smooth, clear onboarding experience is crucial for building trust and client retention. We break down common pitfalls, such as unnecessary complexity and redundant steps, and share strategies for making the process simple yet effective. From setting clear expectations to using digital forms efficiently, we cover everything you need to create an onboarding experience that sets the tone for long-term client satisfaction. Plus, we share personal insights from a frustrating onboarding experience they had, highlighting why clarity and efficiency matter. Main Topics Covered: The role of onboarding in client retention Common onboarding mistakes and how to fix them Balancing necessary and unnecessary complexity Using automation and digital forms effectively Setting clear boundaries and expectations upfront Main Takeaway: “The smoother and clearer your onboarding process, the more likely you are to gain loyal, raving fans instead of one-time customers.” Your onboarding process is more than just paperwork—it’s your first opportunity to impress your clients and set the tone for their entire experience with you. If the process is confusing, redundant, or overwhelming, potential clients may walk away before ever booking a service. But when onboarding is smooth, intuitive, and well-communicated, it builds trust and confidence. Clients feel cared for from the very beginning, making them far more likely to stay with you long-term. A well-structured onboarding experience isn’t just a necessity—it’s a powerful tool for client retention and turning first-time users into loyal, raving fans who recommend you to others. Keep it simple, clear, and efficient, and watch how it transforms your business! 🚀✨ Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional…

Pet Sitter Confessional

1
577: Burnout, Automation, and Private Equity—A Pet Industry Roundtable 1:16:41

cách đây 5 weeks trước1:16:41

1:16:41

What does the future of pet sitting and dog walking look like in a rapidly evolving industry? Collin sits down with four industry leaders—Morgan Weber, Doug Keeling, Michelle Kline, and Daniel Reitman—to talk about the changing landscape of pet care. They explore the challenges of economic uncertainty, competition with tech-driven platforms, and the impact of private equity entering the industry. The conversation highlights the importance of balancing automation with personal relationships, professionalizing businesses, and maintaining strong core values. Ultimately, they all agree that the next 30 years of the industry will be shaped by how pet sitters and dog walkers step up today. Main Topics: Economic uncertainty and industry growth Technology and automation integration Raising professionalism standards Burnout prevention and healthy boundaries Private equity, mergers, and acquisitions Main Takeaways: Michelle Kline “The quickest way to undercut your value is to try to be everything to everyone.” It’s tempting to say yes to every client request and to try and be the perfect fit for every pet owner out there. But the truth is, trying to be everything to everyone will drain your time, energy, and resources — and ultimately dilute what makes your business special. The most successful pet care businesses are the ones that know who they are, who they serve best, and what value they bring to that specific group. When you know your ideal client, your marketing gets easier, your systems become clearer, and your value skyrockets. Don’t chase everyone. Focus on your people — and serve them exceptionally well. Morgan Weber “Success as a business owner is not tied to your level of burnout or sacrifice.” Let’s get one thing clear — burnout is not a badge of honor. In the pet care industry, it’s easy to fall into the trap of thinking that the longer you work, the more you sacrifice your personal time, the more successful you are. But real success comes when you build a sustainable business that supports your life — not one that consumes it. You can care deeply for your clients and their pets without sacrificing your health, your family time, or your joy. Boundaries are professional, rest is productive, and saying no is sometimes the best thing you can do for your business. Doug Keeling “We can use technology and automation to enhance relationships — not replace them.” Technology is changing the pet care industry — fast. But the goal isn’t to replace human connection with automation. Instead, smart pet sitters are using technology to enhance the client experience. Whether it’s using AI to brainstorm gift ideas for clients, automating appointment confirmations, or streamlining admin work so you have more time for personal touches — technology should make your relationships stronger, not weaker. The future of pet care is a mix of high-tech and high-touch, and the businesses that figure out how to balance both will thrive. Daniel Reitman “We’re not in the pet care business, we’re in the peace of mind business.” At the end of the day, pet parents don’t hire you just to feed their pets or take them for a walk. They hire you for the peace of mind that comes with knowing their pets are safe, loved, and cared for — even when they can’t be there. When you focus on delivering peace of mind, you stop competing on price and start building unshakable trust. Peace of mind is the product, and exceptional care is how you deliver it. Every visit, every report, every communication is a chance to show your clients they can breathe easy knowing you’re there. About our guests: Morgan Weber Morgan Weber is the owner of Lucky Pup Adventures and the host of the Lucky Pup Podcast. With a passion for raising the standards in pet care, Morgan helps pet sitters and dog walkers build sustainable, value-driven businesses through her Align Cohort. She’s also the proud owner of a pet store and a line of memorial candles, all designed to serve pet parents with excellence and heart. Doug Keeling Doug Keeling is the founder of Bad to the Bone Pet Care and a passionate advocate for professionalization and community building in the pet sitting industry. Through his YouTube channel, Doug the Dog Guy, he shares real-life lessons and strategies for pet sitters looking to grow their businesses. Doug is also a regular speaker and mentor in industry groups, known for his candid advice and strong belief in personal service. Michelle Kline Michelle Kline is the founder of Dog Co Launch and Dog Co Summit, where she helps dog walkers and pet sitters create thriving businesses with strong marketing strategies, operational systems, and clear brand identities. Known for her expertise in niche marketing and helping businesses find their ideal clients, Michelle is passionate about professionalizing the pet care industry while helping business owners create sustainable, fulfilling careers. Daniel Reitman Daniel Reitman is the owner of Dan’s Pet Care, one of the largest pet care companies in the New York area. Known for his focus on technology, innovation, and professionalism, Dan is passionate about raising the bar in the pet care industry. With over 15 years of experience, Dan brings both big-picture thinking and tactical expertise to conversations about scaling, leadership, and the future of pet care. Links: Michelle Kline — Dog Co Launch Website: https://www.dogcolaunch.com Free Facebook Group: Grow Your Daily Dog Walking Business with Dog Co Launch Dog Co Summit (industry conference): https://www.dogcosummit.com Morgan Weber — Lucky Pup Adventures / Lucky Pup Pod Lucky Pup Adventures (Pet Sitting Business): https://www.luckypupadventures.com Lucky Pup Pod (Podcast): https://www.instagram.com/luckypuppod/ Memorial Candles: https://www.luckypupadventures.com/memorial-candles Doug Keeling — Doug the Dog Guy / Bad to the Bone Pet Care Website: https://www.dougthedogguy.co YouTube Channel: https://www.youtube.com/@DougTheDogGuy Instagram: https://www.instagram.com/dougthedogguyofficial Bad to the Bone Pet Care: https://www.badtothebonepetcare.com Daniel Reitman — Dan’s Pet Care Website: https://www.danspetcare.com Instagram: https://www.instagram.com/danspetcare Facebook: https://www.facebook.com/DansPetCare YouTube: https://www.youtube.com/@DansPetCareOfficial ChatGPT: https://chat.openai.com PSI (Pet Sitters International): https://www.petsit.com Kristin Morrison (Six-Figure Pet Sitting Academy): https://www.sixfigurepetsittingacademy.com Florida Pet Services Association Conference (where Morgan spoke): https://www.floridapetservices.org Blackstone (Owner of Rover): https://www.blackstone.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days…

Pet Sitter Confessional

1
576: From Survival Mode to Sustainability 24:38

cách đây 5 weeks trước24:38

24:38

Do you ever feel like your pet sitting business runs your life? In this episode, we discuss the mental burden that comes with owning a pet care business and how to create healthier boundaries. We break down the impact of decision fatigue, the challenge of always being on call, and how to shift from survival mode to proactive management. Practical solutions like setting clear business hours, enforcing client boundaries, and using automation are explored. If you're struggling with burnout, this episode provides actionable steps to regain control of your time and mental energy. Main Topics: Mental Burden & Decision Fatigue in Pet Sitting Setting & Enforcing Business Hours Establishing Clear Client Boundaries Strategies for Proactive Business Management Delegation, Automation, and Stress Reduction Main Takeaway:“A healthy business is one that works for you, not one that runs you into the ground.” Social Media Post:As pet sitters, we often feel the pressure to be available 24/7, but that mindset leads straight to burnout. Setting boundaries, enforcing business hours, and delegating tasks aren’t luxuries—they're necessities for a sustainable business. Take one small step this week to lighten your load. What’s one boundary or system you can implement to protect your time and energy? Let us know in the comments! Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional…

Pet Sitter Confessional

1
575: Avoiding Google Suspensions: What Every Pet Sitter Must Know with Amy Toman 1:07:43

cách đây 6 weeks trước1:07:43

1:07:43

How do you keep a Google Business Profile working for your business? Amy Toman, owner of Pet Sitter SEO, explains why “almost anyone can get a Google Listing, but few can keep one.” She dives into the essential steps for setting up a listing correctly from the start, why compliance with Google’s rules matters, and how regular updates like adding photos, responding to reviews, and optimizing services can keep your listing thriving. Amy also shares tips on avoiding suspensions, the importance of having proper business documentation, and how interacting with your listing helps Google see you as relevant and trustworthy. Her insights are a must-hear for any pet care business owner looking to stay visible and competitive in a digital world. Main topics: Importance of Google Business Profiles Avoiding Suspensions Through Compliance Photo Uploads and Content Relevance Consistency in Reviews and Interactions Best Practices for AI Usage Main takeaway: “Almost anyone can get a Google Listing, but few can keep one.” Your Google Business Profile is more than just a checkbox—it’s a powerful tool for attracting clients and growing your business. But here’s the catch: simply getting your listing isn’t enough. To truly succeed, you must set it up correctly from the start and maintain it over time. ✅ Follow Google’s rules for your business name and address. ✅ Regularly update your listing with photos, reviews, and services. ✅ Ensure your paperwork and business details match your listing. Failing to comply with Google’s guidelines or neglecting your profile can lead to suspension—shutting off a major source of new clients. Take the time to set it up right and keep it active. Your business depends on it! 🚀 About our guest: Amy Toman is the owner of Pet Sitter SEO, a business dedicated to helping pet sitters and pet care professionals optimize their Google Business Profiles and websites to attract more clients. Since founding Pet Sitter SEO in 2017, Amy has become a Google Business Profile expert, earning the prestigious Diamond badge for her contributions on the Google Business Profile forum. She combines her extensive knowledge of SEO with practical advice tailored to pet care businesses. Amy is also the co-founder of the Digital Pack Leader program, where she collaborates with industry professionals to teach the latest in digital marketing and website optimization. Links: Episode 120: https://www.petsitterconfessional.com/episodes/120 Episode 267: https://www.petsitterconfessional.com/episodes/267 https://digitalpackleaders.com/meet-the-pack-leaders/ https://www.petsitterseo.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Peaceful Pet Music - Calm Music for Pets 🎶💜 From peaceful melodies to soothing nature sounds, this channel is your go-to spot when your pet is anxious and you don’t know where to turn.💜🐾 Subscribe now at https://www.youtube.com/@peacefulpetmusic…

Pet Sitter Confessional

1
574: Why the Industry Needs Professionals More Than Ever 20:26

cách đây 6 weeks trước20:26

20:26

Do clients really understand what it means to hire a professional pet sitter, or do they think you’re just another neighbor kid with a key? In this episode, we dive into the ongoing need to educate the public about the professionalism, training, and dedication that sets true pet sitters apart. We discuss how to use every interaction — from inquiry calls to social media posts — to highlight your certifications, insurance, and high standards of care. By clearly communicating your value, you not only set yourself apart, but also raise the bar for the entire industry. Whether you’re celebrating Professional Pet Sitters Week or just looking for ways to stand out, this episode gives you practical strategies to help your community understand and appreciate the work you do. Main topics: Educating pet care clients Professional vs hobby pet sitters Importance of certifications & insurance Marketing professionalism to the community Celebrating Professional Pet Sitters Week Main takeaway: “The public doesn’t know what we do, so we need to let them know.” Too often, professional pet sitters are lumped together with hobby sitters or the neighbor kid who pops in to feed a cat. The truth is, being a professional pet sitter means having proper insurance, training in pet first aid and CPR, and following clear policies and procedures that protect pets, clients, and ourselves. Our work goes far beyond cuddles — it’s about safety, professionalism, and peace of mind. This Professional Pet Sitters Week, take a moment to share your credentials and explain what makes your business different. When we all take pride in our profession, we elevate the industry and set higher expectations for care. Links: https://home.treasury.gov/news/press-releases/sb0038 Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional…

Pet Sitter Confessional

1
573: Building a Team That Empowers Your Business with Angela Watts 57:30

cách đây 7 weeks trước57:30

57:30

How do you go from burnout to building a thriving pet care business? In this episode, Angela Watts of Pawsitive Dawg Walking shares her journey of navigating personal and professional challenges while scaling her business. She discusses the importance of building a strong management team, creating effective SOPs, and empowering employees to take ownership. Whether you’re starting out or scaling up, Angela’s insights will inspire you to streamline operations, support your team, and grow with purpose. Main topics: Building a supportive management team Creating effective training programs Developing and refining SOPs Balancing personal and business challenges Scaling sustainably with employee empowerment Main takeaway: "Building a strong management team, empowering employees, and implementing clear SOPs are essential for scaling a pet care business sustainably while maintaining high-quality service.” Scaling your pet care business isn’t just about working harder—it’s about creating the right foundation for growth. A strong management team, backed by clear and effective systems, allows your business to run smoothly even when you’re not there. By empowering your employees with the tools and support they need to succeed, you’ll foster a team that’s invested in your vision and your clients’ happiness. Growth doesn’t have to mean chaos—when you focus on the people and processes that matter most, you can scale sustainably while maintaining the high-quality care your clients and their pets deserve. About our guest: Angela Watts is the owner of Pawsitive Dawg Walking, a thriving pet care business based in Waltham, Massachusetts. With over a decade of experience in the pet care industry, Angela has built her company from the ground up, overcoming personal and professional challenges to create a business rooted in compassion, teamwork, and exceptional care. A former special education teacher, Angela brings her teaching expertise to the training and development of her team, ensuring consistent, high-quality service for her clients. Known for her innovative approach to management and her dedication to her community, Angela is passionate about empowering her team and setting a high standard for the pet care industry. When she’s not running her business, Angela enjoys spending time with her beloved dog, Okie, and mentoring other pet care professionals to help elevate the industry as a whole. Links: Email: pawsitivedawgwalking@gmail.com https://www.pawsitivedawgwalking.com https://www.facebook.com/PawsitiveDawgWalking/ https://www.instagram.com/pawsitivedawgwalking/ Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days…

Pet Sitter Confessional

1
572: Do People Really Know Your Story? 24:45

cách đây 7 weeks trước24:45

24:45

Do potential clients really know your story, or are you just another pet business in their eyes? In this episode, we explore the power of storytelling in personal branding and marketing. We discuss why pet sitters should go beyond listing their services and instead focus on crafting a compelling narrative that resonates with their ideal clients. From sharing your mission to leveraging client success stories, they break down how to create an emotional connection that builds trust and credibility. Whether through social media, email marketing, podcasting, or community events, learn how to share your story in ways that make a lasting impact. Main topics: The power of storytelling in pet care marketing Building trust through personal branding Using social proof and client success stories Best platforms for sharing your story (social media, email, podcasting, etc.) Overcoming imposter syndrome and public speaking fears Main takeaway: ““Your story isn’t just about what you do—it’s about why you do it and how it connects with others.” Do people really know your story? Clients don’t just hire a pet sitter—they connect with someone they trust to care for their furry family. Your story is what sets you apart, creating an emotional bond that builds trust and loyalty. Whether through social media, email, or community events, sharing why you do what you do helps pet parents see the heart behind your business. A strong story makes you memorable, attracts the right clients, and reinforces your expertise. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram , Facebook , Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional…

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#657: Augmenting front-line employees with AI for better experiences, with Fabrice Martin, Medallia 22:42

Pet Sitter Confessional « »
540: What We’ve Learned from Having Separate Service Areas

540: What We’ve Learned from Having Separate Service Areas

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1
586: Stop Running Someone Else’s Business 23:16

1
585: Building Client Trust Through Niche Services with Niki Lepine & Steph 58:21

1
584: Show Up and Stand Out: Visibility and Value for Pet Businesses 24:18

1
583: Creating a Trusted Name in Pet Sitting with Justina Allen-Yancey 1:01:07

1
582: Dealing with Setbacks and Frustrations—Without Losing Your Passion 25:46

1
581: Driving Success Through Core Values with Amy Munns 1:01:48

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580: Why Consistency Beats Intensity 29:42

1
579: From Legacy to Leadership with Lauren Dunkle 50:57

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578: New Client Experience: Why Your Onboarding Process Matters 22:31

1
577: Burnout, Automation, and Private Equity—A Pet Industry Roundtable 1:16:41

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576: From Survival Mode to Sustainability 24:38

1
575: Avoiding Google Suspensions: What Every Pet Sitter Must Know with Amy Toman 1:07:43

1
574: Why the Industry Needs Professionals More Than Ever 20:26

1
573: Building a Team That Empowers Your Business with Angela Watts 57:30

1
572: Do People Really Know Your Story? 24:45

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Pet Sitter Confessional « » 540: What We’ve Learned from Having Separate Service Areas

540: What We’ve Learned from Having Separate Service Areas

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540: What We’ve Learned from Having Separate Service Areas