EP 27: Lowest Common Denominator Marketing

Ignite Your Champions

You might have noticed that in the podcast introduction, I often talk about how I see so many of you working way too hard. That’s what today’s episode is about; something I lovingly call “Lowest Common Denominator” marketing and how it's not always the best strategy for building connections and community online. Wondering what it is? It’s a tactic used to reach as many people as possible with temporary tactics that don't yield sustained success. You will notice it in just about everything you see on tv. You might even be unknowingly using these tactics. This type of marketing is not necessary for most small businesses because you don’t need thousands of buyers. In this episode, I share about what Lowest Common Denominator Marketing might look like on everyday social media and 5 things you can do to approach your marketing differently to raise the bar. Once you’ve listened, I would love to hear what you are taking away. Come on over to Facebook, or Instagram and let me know. **Listen to Ep 2 on Content Buckets here: https://traffic.libsyn.com/champions/Ep2-Buckets.mp3