You Shouldn’t Care About Downloads [a Phone Call with Share Your Genius’s Jillian Hoefer]

Voicemails with Rachel

Spurred on by an article spouting that downloads are the best metric to track when it comes to podcast success, Rachel Downey turns to Jillian Hoefer, Strategic Lead at Share Your Genius for not only a voicemail, but an entire phone call (that she recorded) to dive into this discussion.

And spoiler—they believe downloads are vanity metrics.

Rachel and Jillian explore the importance of understanding your existing audience, tracking valuable interactions, and focusing on specific call-to-actions to promote your podcast. Plus, a successful content experience is all about creating connection with your audience—which is key in any business.

Whether your preferred medium is podcasting or not, their discussion on what real success looks like can be useful for any content strategy. Press play to go beyond the vanity metric and dig into what we base our Share Your Genius strategy on.

Link up with Jillian: https://www.linkedin.com/in/jillianmacnulty/

Have a question for Rachel? https://www.speakpipe.com/vmswithrachel

Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts