043: How Data Influences Product Discoverability for Brands with Digital Shelf Institute Strategist Lauren Livak

Salesforce Commerce Cloud Innovations

Unlock the secrets of thriving in the ever-evolving world of e-commerce with our special guest, Lauren Livak, the leader of the Digital Shelf Institute. We promise you a discussion filled with insights from Lauren's vast experience working with over 100 strategic customers and her tenure at Johnson & Johnson. Together, we'll examine how brands are leveraging data and riding the wave of current market conditions to boost their product discoverability.

Navigating through the economic impacts on the retail industry, we unpack how consumer behavior has shifted and how brands strategize in response. We delve into the rising significance of retail media, looking into how personalized messaging engages consumers effectively. We'll also shed light on how brands are adding extra value to their products, enhancing delivery services, and honing in on personalization to provide a stellar customer experience.

We're also breaking down the complexities that come with online shopping and its ripple effects on consumer behavior. We'll discuss the necessity for cross-functional collaboration within organizations and the increasing demand for retail efficiency. Get ready for a captivating conversation that emphasizes the importance of a holistic view of commerce to successfully steer through the digital transformation of the retail industry.

Show Highlights:

• How brands are leveraging data and adapting to market conditions to enhance their product discoverability.

• The impact of the economic situation on the retail industry, changes in consumer behavior, and brands' strategic responses.

• The rise of retail media and the use of personalized messaging to effectively engage consumers.

• How brands are enhancing delivery services and focusing on personalization for improved customer experience.

• The complexities of online shopping, the importance of data consistency across multiple marketplaces, and the challenges faced by brands.

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Supporting Resources:

• More about the Digital Shelf Institute: https://www.digitalshelfinstitute.org/

• Listen to the DSI Podcast: https://www.digitalshelfinstitute.org/ecommerce-podcast/

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.