077: Composable, Social Commerce, & Building the Cloud with Carolyn Goncoe, Solutions Leader at Salesforce

Salesforce Commerce Cloud Innovations

In this episode, we are joined by Carolyn Goncoe, Senior Director of Solution Engineering for Digital Commerce at Salesforce. Carolyn shares her story, from supporting ERP systems for state and local governments to leading the specialist B2C Commerce Cloud team at Salesforce. We explore the impact of social shopping platforms like TikTok on e-commerce, addressing initial skepticism from IT departments about cloud solutions and their evolving perceptions.

Carolyn also goes into the significance of composable commerce, emphasizing the necessity of an API-first, headless architecture for robust omnichannel experiences. The episode culminates with a discussion on the revolutionary role of predictive and generative AI in enhancing merchant efficiency and the emerging imperative for brands to optimize for GPT. Tune in for forward-thinking strategies that are shaping the future of digital commerce.

Show Highlights:

• Evolution of e-commerce and the impact of cloud solutions on IT department perceptions.
• Role of social media platforms like TikTok in transforming shopping behaviors.
• Benefits and challenges of composable commerce and API-first, headless architecture.
• Salesforce's solutions for composable commerce, including pre-built vendor connections and managed runtime environment.
• Impact of predictive and generative AI on merchant efficiency and the need to optimize for GPT.

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Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew
• To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.