006: Lalo Baby Gear Brand Turns Parenting Overwhelm into D2C Giant with Michael Wieder

Ten Years In The Making

Michael Wieder disrupted a $10B industry not by solving a problem, but by solving a feeling – ”overwhelmed.”

Michael is the Co-Founder of Lalo, a thriving D2C brand that makes modern day baby and toddler products. He started the company when he noticed a disconnect between legacy brands and consumers in the baby gear industry.

By going to stores where expecting parents shopped, Michael learned his target audience’s exact feelings, allowing him to build a brand identity and product line to meet his ideal client’s desires.

In today’s episode, you’ll hear Michael share specifics on the boots-to-ground research he did to shake up a long-standing industry, how being an outsider to your market can be a benefit, and how Lalo has raised tens of millions while primarily avoiding traditional VC funding and staying under 20 full-time employees.

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