Nội dung được cung cấp bởi Joe Bird. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Joe Bird hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Nội dung được cung cấp bởi Joe Bird. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Joe Bird hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Join Joe Bird as he discusses A-HA moments, conclusions, epiphanies, mantras, and various interesting topics. As an entrepreneur, Joe has navigated many topics and industries in his life and would like to share motivational thoughts with you!
Nội dung được cung cấp bởi Joe Bird. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Joe Bird hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Join Joe Bird as he discusses A-HA moments, conclusions, epiphanies, mantras, and various interesting topics. As an entrepreneur, Joe has navigated many topics and industries in his life and would like to share motivational thoughts with you!
Today we discuss a conversation I had with an old friend about how I got into business and what drives me. I care more about the outcome than the income!
Today we discuss Joe's recent trip to Rochester and Niagra Falls. We also talk about playoff football and how ownership matters. The speed in which Washington has turned the team around after being sold is astonishing.
We read an excerpt from "The Second Mountain" by David Brooks. This short excerpt really helped me see that focusing on how I am doing during a task is not productive and takes away from the task itself.
Announcing my move as a parter at Red Cedar Real Estate and discussing how freeing it is to be in motion. We also discuss the relevance of my experience at the ASPIRE event in DC yesterday.
We sit here on the one year anniversary of my moms passing and just a few days before thanksgiving. My mom taught me to be greateful and I wanted to be sure to focus on that.
We discuss the benefits of grounding. These benefits are related the physical sense as well as the emotional sense. At the end of the day, its all about being present and in tune with your surroundings.
Today, we replay Season 1 Episode 27 titled "Decide What To Go Be And Be It' from August 20, 2023. On this episode we discuss an amazing song by The Avett Brothers by the same name. Given the drama around yesterdays election, this is an appropiate topic. Keep your heads level and lets get along.
Today we review an amazing song by Colby Acuff called "If I Were The Devil". In the review we relate these lyrics to the upcoming election and the polarization of the world today.
Today we discuss "Man's Search For Meaning" by Viktor Frankl and the parallels of some childhood lessons learned. Existentialism is a natural part of evolution and happiness is predicated on understanding your meaning.
We follow up on last weeks epsidoe where the concept of the 5 Buckets was introduced. We take a deeper dive both in the past and the future.
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