How Unconventional Wines Create Connections with West + Wilder

Cru | Wine Industry Podcast

West + Wilder is redefining the look and taste of canned wine and setting a new benchmark for quality within a growing category. Dedicated to sustainability and taste, this small wine company with big world values recently added a Sparkling White and a Sparkling Rosé to their portfolio of West Coast inspired wines.

With varied backgrounds in marketing and the wine industry, co-founders Matt and Kenny launched West + Wilder in May 2018 with the vision of making wine more accessible, approachable and fun. An opportunity for them to support causes they value, like protecting our National Parks, and making customers smile, they are excited about what they do and how they can share it. For them, West + Wilder is a celebration of the dreamers, the seekers and the thinkers. It’s for those who appreciate good things in life with care, humor, mindfulness and beauty. They scoured the West Coast to discover and uncover the best of each state's wine regions, from Washington, Oregon, and California. Being labeled non-vintage with a broad appellation allows them to focus, without restriction, on quality while offering great value. And cans deliver immediate gratification; these wines are made to be enjoyed at release. No guessing.

Generating a buzz (and selling out of the Sparkling Rosé) at Outside Lands Festival in San Francisco this year, cans of West + Wilder are readily available at hotspots up and down the Cali coast, such as the San Francisco’s Ritz Carlton, the Pebble Beach Resort, Yosemite’s Rush Creek Lodge, and the famous Hollywood Bowl. The wines can also be found in Oklahoma, Minnesota and as far East as New Jersey, Pennsylvania, Massachusetts, Rhode Island and Connecticut.

They use aluminum cans—one of the world's most recycled materials and the lightest way to package wine. It's one of the ways they’ve committed to sustainability. They’re also dedicated to giving back and have reinforced their commitment by partnering with 1% for the Planet. Their 1% goes to support the preservation of wild spaces for us all to enjoy—now and tomorrow. The illustrations that adorn the cans celebrate these places and the native plants that live there.

A 750mL bottle of great wine that happens to come in three 8.4oz cans, designed to pay homage to the special places where the wine is sourced from - an ode to the spirit of the West, West + Wilder’s curated line-up includes a White Wine, a Rosé and now a Sparkling White and a Sparkling Rosé.

Not afraid of the unconventional, the brand breaks the perception of the can and makes good wine choices easy and rewarding; both for those who appreciate an active and outdoor lifestyle as well as those who enjoy high-quality, well made wines. West + Wilder drinks well anywhere and anytime.

West + Wilder’s line of products are available at retail wine and liquor stores, markets, and restaurants. For more information and a full list of retailers visit West + Wilder’s website (https://westandwilder.com/) and follow them on Facebook and Instagram.

In this episode we mention... West + Wilder Medlock Ames Three Sticks Wine Lands at Outside Lands Wines we drank… Rosé White Blend Sparkling Rosé Sparkling White

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