#17 The Truth about and How to Use Low Cost Items in your Art Biz

The Artist's Guide to Business

Does managing your art business often feel like a daunting task? Are you stuck wondering how to balance between creating high-value original artwork and the easy-to-sell, low-priced pieces like prints, stickers, and note cards?

In this episode, we delve into this common artist dilemma and offer valuable strategic insights, helping you navigate your business model with ease.

What you can learn in this episode: -

1. Understand the "one to many" and "one to one" business models and how to strike a balance between the two in your business. -
2. Gain insights into different price points, quantity versus profit, and how it impacts your revenue. -
3. Discover how having a mix of low and high value/price point items in your portfolio can benefit your business. -
4. Learn the essential financial aspect of your business - calculating how many items you need to sell to meet your revenue and income goals. -
5. Understand the implication of relying heavily on income from low cost items.

By successfully implementing these business strategies and building an understanding of your revenue structure, you can significantly enhance the performance of your art business.

Imagine a thriving art business, where your work – both small items and larger pieces – resonate with audiences and collectors alike, generating a consistent, comfortable income. Realizing this vision is more attainable than you might think - it's all about formulating a business strategy that best suits your artistic endeavors, and this episode is a great place to lay those foundations.