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123. A Publisher's Point Of View with Tomer Treves at Adnimation
Manage episode 407516145 series 3562653
Nội dung được cung cấp bởi Helene Parker. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Helene Parker hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
For today’s episode, Tomer Treves of Adnimation is joining us. We’ll be discussing the publisher’s point of view like monetizing from the back end. As Tomer expresses the publisher’s perspective, I will be sharing the buyer’s perspective.
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
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Timestamp:
00:00:35 - What this episode is about
00:01:02 - Introducing Tomer Treves
00:03:59 - Defining Tomer Treves’ job to a 5 year-old
00:04:41 - The publisher’s point of view
00:08:33 - Time is a commodity
00:10:17 - Publisher’s view about open exchange to private deals
00:14:36 - Customize and Specialize
00:17:50 - 3 Things you need to know about the publisher side of programmatic
00:24:08 - Fun fact about Tomer Treves
00:26:20 - What would Tomer say to his younger self given the chance
Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz
Guest Information:
Tomer Treves
Meet Our Team:
Hélène Parker - Chief Programmatic Coach
Alexa Gabrielle Ramos - Podcast Editor
S and S Creative Media - Podcast and Media Manager
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