Product Marketing Events, Strategies & Trends

B2B Creatively

Join Kory and Alisa as they sit down with Mia Villarreal, Product Marketing Manager for VMware Tanzu at Broadcom, to explore the critical role storytelling plays in product marketing and development. Mia shares her journey from digital marketing to product marketing, where she now leads major product launches and works closely with cross-functional teams.

The conversation delves into Mia’s approach to event strategy, including her involvement in VMware’s global events like VMware Explorer. Mia provides insights into the complexities of merging companies post-acquisition, adapting to Broadcom’s expansive enterprise environment, and the impact of multi-cloud platforms in modern IT infrastructure.

Kory, Alisa, and Mia also discuss the challenges of balancing branding with business goals in a fast-evolving tech landscape, along with how Mia’s marketing strategies help maintain customer engagement and drive growth through community events and content marketing.

What You’ll Learn:

• The evolving role of a product marketing manager
• How to leverage storytelling in product development
• Event planning tips for large-scale tech events
• Building community through virtual and in-person events
• Navigating post-acquisition changes in a large enterprise

Mentioned in this Episode:

• VMware Tanzu: A multi-cloud platform for developers and engineers
• VMware Explorer: Annual event for IT professionals, developers, and engineers

Mia Villarreal's Bio:

With eight years of experience, Mia Villarreal has successfully accelerated the growth of businesses by leveraging storytelling in product marketing, development, and brand campaigns. Specializing in introducing innovative products to the market, Mia has consistently delivered results in dynamic, competitive environments. She is particularly drawn to opportunities that embrace diverse perspectives within a collaborative team environment.

Mia is committed to community service, leading initiatives in St. Monica's Young Ministering Adults program, including clothing drives, food distribution for the homeless, and racial justice projects.

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More from our guest: Mia Villarreal

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Stories Bureau, a creative agency focused on B2B marketing and internal corporate storytelling across media

Kory Grushka, Founder and Creative Director of Stories Bureau

Alisa Manjarrez, Managing Director of Stories Bureau