How to achieve a culture of enrolment in five steps

The Partnership Podcast - Higher Ed Marketing

How can universities improve how they nurture interest from prospective students and recruit them into the university? Universities face many challenges. There’s wide competition for students and many universities are struggling to boost student numbers. The main culprit is a lack of clarity and unity across different teams. That’s why working to build a culture of enrolment across the organisation is key.

Make boosting enrolment an institution-wide effort

In this episode of The Partnership Podcast – Higher Ed Marketing, we dive into the challenges UK universities face in recruiting students and explore effective marketing strategies to overcome them. We break down our methodology, PACE, which can offer a structured approach to improving enrolment culture.

Part of that enrolment culture is a sense of unity and clarity across the university. By different departments banding together, a more effective, institution-wide approach to student recruitment will help you claw back some of that market share from competitors. We also explore how to get leadership support and buy-in for marketing activities that could increase student numbers and raise awareness of your offerings.

In This Episode

• The top three challenges facing universities and their marketing departments
• Consequences of not having a solid marketing plan
• Why every department needs to work together to build a culture of enrolment
• The five steps of the PACE methodology
• How to use the PRISM method when working with academics
• How to work with leadership to create a plan of action
• Potential results of building a culture of enrolment

Quotes

• “If your competitors steal your market share, it means you can't get that critical mass on all of your courses. You lose income, which means you can't attract the right talent, which creates reputational loss.”
• “We have to really identify the areas in our university that could be our potential internal sales teams.”
• “The leaders don't really see our marketing activities. So, when you bid for extra money and extra funds, you often don't get it because the senior leaders don't really understand what's going on and that what you're doing is really working.”