The Serafina Story: Vittorio Assaf's Journey in Hospitality

The Hospitality Mentor

In this episode of the Hospitality Mentor Podcast, host Steve Turk interviews Vittorio Assaf, founder of the Serafina Group. Vittorio shares his journey from Italian stockbroker to celebrated restaurateur, recounting his early beginnings in 1986 with an investment from Andy Warhol, to the founding of the Serafina restaurants, a venture he conceived while lost at sea with his partner.

The conversation dives into the challenges of maintaining quality amidst expansion, the impact of the pandemic on the industry, and Vittorio’s advice on handling stress and ensuring efficiency. Vittorio also shares exciting new ventures, including international expansions and innovations in retail food products.

The episode is a treasure trove of insights for anyone passionate about the hospitality industry.

00:00 Introduction to the Hospitality Mentor Podcast

00:37 Meet Vittorio Assaf: Founder of Serafina Group

00:59 Vittorio's First Steps in Hospitality

03:04 From Stockbroker to Restaurateur

07:37 The Birth of Serafina

12:17 Navigating Early Challenges and Successes

22:16 Handling Restaurant Stress and Team Management

27:14 Expansion and the Second Location

35:45 The Hype of a Crazy Place

36:26 Expanding the Restaurant Empire

36:58 Maintaining Quality and Standards

38:02 Advice for Aspiring Restaurateurs

39:51 Challenges in the Restaurant Industry

40:58 International Ventures and New Projects

44:02 Impact of the Pandemic on Business

46:11 Rising Costs and Economic Pressures

54:04 Technological Innovations in Restaurants

01:04:04 Final Thoughts and Advice