Game Changers: Greg Edwards on Des Moines' Biggest Wins in Sports and Tourism

Maxwell's Iowa CoffeeCast

In this episode of Maxwell's Iowa CoffeeCast, Greg Edwards, President and CEO of Catch Des Moines, shared exciting developments for the city. This fall, Des Moines landed two major events that will significantly impact the local economy. The first is the TEAMS Conference, scheduled for 2031. This prestigious event brings together governing bodies of various sports, including Olympic teams and associations. Typically hosted in tier-one cities such as Anaheim, the conference coming to Des Moines is a major win, allowing national planners to experience the city’s venues and attractions firsthand.

Edwards credits the Catch Des Moines sports team for their persistence in securing this opportunity. It involved consistent communication and significant financial commitments, showcasing Des Moines as a growing sports hub. Additionally, the city's success in hosting events like the NCAA tournaments and the upcoming National Senior Games with 14,000 participants further highlights its capability as a sports destination.

Des Moines will also host the 2028 NCAA Division I basketball tournament for the fourth time, a testament to the collaborative efforts of Catch Des Moines, Drake University, and the Iowa Events Center. Their focus on creating memorable experiences for athletes and fans has paid off, with efforts ranging from greeting teams with personalized touches to engaging the local community.

The episode dives into the broader context of Des Moines' growth in sports infrastructure, including new complexes in West Des Moines and Grimes, and the potential for a new soccer stadium. These developments, Edwards notes, position the city as a dynamic location for both large and small events, boosting local businesses and driving economic growth through tourism. With this momentum, Des Moines is on track to remain a competitive player in attracting national events and conventions, making it an increasingly vibrant destination in the Midwest.