Well, Abe! How a Loyal Customer Became a WELLABE Spokesperson

Maxwell's Iowa CoffeeCast

In this special "Weekend Pour" episode of Maxwell's Iowa CoffeeCast, Maxwell sits down with Abe Goldstein, a multifaceted Iowan known for his community involvement and accordion skills, to share the fascinating story of how he became a spokesperson for WELLABE.

Abe humorously recounts his journey, starting as a loyal customer who received a marketing packet addressed “Well, Abe” after the company rebranded. Mistaking it as a personalized joke, Abe embraced the moment, sharing a playful social media post donning WELLABE-branded gear. To his surprise, this led to an official offer to represent the company online.

Throughout the conversation, Abe's wit and storytelling shine. He recalls childhood memories of searching fruitlessly for souvenirs bearing his name and how WELLABE's personalized touch resonated with him. From this serendipitous beginning, Abe now interviews individuals about their retirement planning and insurance needs for WELLABE, blending conversation with his signature humor.

The discussion also highlights Abe's broader contributions to Iowa's cultural scene. As head of the Community Jazz Center and an active volunteer with the Iowa State Fair and local schools, Abe epitomizes civic engagement. Maxwell dives into Abe's passion for connecting people through music and his knack for taking on tasks—just don’t ask him to sit on a committee!

Abe reflects on his insurance journey, emphasizing the importance of trusting professionals and WELLABE’s array of products, from Medicare supplements to dental coverage. Sharing his own retirement experiences, he underscores the value of preparation, trust, and community support.

This episode, rich in humor and insight, celebrates Abe’s unique blend of advocacy, creativity, and charm, embodying the vibrant spirit of Iowa. Tune in for a heartwarming and entertaining conversation that’s sure to leave you smiling—and maybe even thinking about your own insurance needs.

And be sure to check out Abe's video series with WELLABE by clicking HERE!