Nội dung được cung cấp bởi Kelly Kennedy. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Kelly Kennedy hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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This week, in what might be the funniest episode yet, Molly and Emese are joined by co-stars Amy Schumer and Brianne Howey. They get candid about motherhood, career evolution, and their new film, Kinda Pregnant —which unexpectedly led to Amy’s latest health discovery. Amy opens up about how public criticism led her to uncover her Cushing syndrome diagnosis, what it’s like to navigate comedy and Hollywood as a mom, and the importance of sharing birth stories without shame. Brianne shares how becoming a mother has shifted her perspective on work, how Ginny & Georgia ’s Georgia Miller compares to real-life parenting, and the power of female friendships in the industry. We also go behind the scenes of their new Netflix film, Kinda Pregnant —how Molly first got the script, why Amy and Brianne were drawn to the project, and what it means for women today. Plus, they reflect on their early career struggles, the moment they knew they “made it,” and how motherhood has reshaped their ambitions. From career highs to personal challenges, this episode is raw, funny, and packed with insights. Mentioned in the Episode: Kinda Pregnant Ginny & Georgia Meerkat 30 Rock Last Comic Standing Charlie Sheen Roast Inside Amy Schumer Amy Schumer on the Howard Stern Show Trainwreck Life & Beth Expecting Amy 45RPM Clothing Brand A Sony Music Entertainment production. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices…
Nội dung được cung cấp bởi Kelly Kennedy. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Kelly Kennedy hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
The Business Development Podcast is your ultimate resource for leveling up in business and entrepreneurship. Hosted by Kelly Kennedy, a visionary leader and award-winning expert in business development, this podcast is packed with actionable strategies, expert insights, and inspiring stories from entrepreneurs, CEOs, and industry leaders worldwide. With nearly two decades of experience and a passion for helping others succeed, Kelly brings a relatable and engaging approach to every episode. Whether you're building a business, advancing your career, or simply seeking motivation to tackle your next big challenge, this podcast delivers the education, inspiration, and confidence you need. From mastering business strategies to refining your mindset, The Business Development Podcast is a masterclass designed to empower you to take bold steps and achieve remarkable results. With listeners in over 145 countries and a top 100 ranking in over 40, this show is more than just a podcast—it’s a movement. Each week, we dive into topics like sales, marketing, personal branding, leadership, and the realities of entrepreneurship, blending expert advice with practical tools you can implement immediately. Whether you're an entrepreneur, business owner, or professional looking to make an impact, this podcast is here to guide and inspire you. Join us, subscribe, and take the first step toward transforming your approach to business development. Let’s grow together—we’ll catch you on the flip side!
Nội dung được cung cấp bởi Kelly Kennedy. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Kelly Kennedy hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
The Business Development Podcast is your ultimate resource for leveling up in business and entrepreneurship. Hosted by Kelly Kennedy, a visionary leader and award-winning expert in business development, this podcast is packed with actionable strategies, expert insights, and inspiring stories from entrepreneurs, CEOs, and industry leaders worldwide. With nearly two decades of experience and a passion for helping others succeed, Kelly brings a relatable and engaging approach to every episode. Whether you're building a business, advancing your career, or simply seeking motivation to tackle your next big challenge, this podcast delivers the education, inspiration, and confidence you need. From mastering business strategies to refining your mindset, The Business Development Podcast is a masterclass designed to empower you to take bold steps and achieve remarkable results. With listeners in over 145 countries and a top 100 ranking in over 40, this show is more than just a podcast—it’s a movement. Each week, we dive into topics like sales, marketing, personal branding, leadership, and the realities of entrepreneurship, blending expert advice with practical tools you can implement immediately. Whether you're an entrepreneur, business owner, or professional looking to make an impact, this podcast is here to guide and inspire you. Join us, subscribe, and take the first step toward transforming your approach to business development. Let’s grow together—we’ll catch you on the flip side!
Episode 213 of The Business Development Podcast dives into the four essential marketing materials every business needs to dominate in 2025. Kelly Kennedy breaks down why high-impact websites, bold and visually compelling brochures, memorable business cards, and a strong LinkedIn presence are non-negotiable for business success. With shrinking attention spans and increasing competition, he emphasizes the importance of visual appeal, strategic messaging, and minimal but powerful wording to capture interest and drive engagement. Beyond just having marketing materials, Kelly explains how to optimize them for maximum effectiveness. He highlights why websites must be sleek and conversion-focused, how brochures remain a secret sales weapon, and why LinkedIn is now a mandatory part of any marketing strategy. If you’re looking to modernize your approach and ensure your materials attract the right clients, this episode provides a clear, actionable guide to standing out and winning in 2025. Key Takeaways: 1. Marketing materials are critical for business success in 2025 and must be designed to capture attention quickly. 2. A high-impact website acts as your “20-story skyscraper” and must be visually appealing, SEO-optimized, and conversion-focused. 3. Brochures remain a powerful sales tool, especially when designed with bold statements, strong visuals, and minimal wording. 4. A pocket-style brochure folder allows for customizable, industry-specific inserts, making it a versatile marketing asset. 5. Business cards are still relevant but must be high-quality, visually appealing, and contain only essential information. 6. LinkedIn is now a mandatory marketing material, requiring an optimized profile, strong branding, and active engagement. 7. Video content is king—integrating video into websites and marketing materials builds trust and enhances engagement. 8. Attention spans are shorter than ever, so marketing materials must be designed to hook viewers in seconds. 9. Consistency in branding across websites, brochures, business cards, and LinkedIn creates a stronger, more memorable presence. 10. The ultimate goal of marketing materials is not just to inform, but to generate interest and secure meetings that lead to business growth. Master Business Development with Kelly Kennedy – Book Your Free Discovery Session! Business growth isn’t about luck—it’s about mastery. The Business Development Mastery Program with Kelly Kennedy gives you the tools, strategies, and confidence to scale your business, close more deals, and build lasting success. ✔ Proven business development frameworks that drive real results ✔ Personalized coaching tailored to your goals and challenges ✔ Actionable strategies to generate leads, close deals, and grow revenue If you're serious about taking your business development skills to the next level, let’s talk. Book your free discovery session today and see how this program can help you achieve your goals. Book Now…
Episode 212 of The Business Development Podcast features a conversation with Sophie Baran, a rising leader in real estate development and private equity. As the General Partner and CEO of Bear Capital, Sophie has managed over $250 million in capital expenditures, playing a pivotal role in shaping Alberta’s land development landscape. She shares her insider knowledge on transforming raw land into thriving communities, the challenges of raising capital, and why Western Canada is a prime market for real estate investment. With a background in corporate finance and leadership, Sophie reveals how she leveraged her expertise to build a diversified investment model, balancing high-growth opportunities with strategic risk management. In this inspiring discussion, Kelly Kennedy and Sophie explore the mindset shifts required to scale in a competitive industry, the importance of resilience in entrepreneurship, and why she believes now is the time to invest in real estate. She also shares the personal turning point that led her to leave a high-level leadership role and bet on herself as an entrepreneur. Whether you're an investor, a business leader, or simply interested in how rising industry leaders make bold moves, this episode delivers valuable insights from one of real estate’s most dynamic emerging voices. Key Takeaways: 1. Believing in yourself is the foundation for taking bold steps in business and entrepreneurship. 2. Hard economic times create opportunities for those who are resilient and willing to adapt. 3. Diversifying revenue streams reduces risk and builds long-term business stability. 4. Raising capital successfully depends on credibility, trust, and a clear value proposition. 5. The best markets for investment are often the ones that others overlook or hesitate to enter. 6. Strategic partnerships, including Indigenous collaborations, can create both financial success and lasting community impact. 7. Waiting for the perfect moment often leads to missed opportunities—taking action is what matters most. 8. Leadership requires making tough decisions and stepping outside of comfort zones. 9. Big ideas only succeed when paired with strong execution, planning, and financial discipline. 10. The greatest obstacles in business are often self-imposed—removing doubt and taking the first step is the key to success. Links referenced in this episode: capitalbd.ca barecapital.com Companies mentioned in this episode: Bare Capital Landrex Capital Business Development Enbridge Canadian Western Bank TAG Developments Master Business Development with Kelly Kennedy – Book Your Free Discovery Session Business growth isn’t about luck—it’s about mastery. The Business Development Mastery Program with Kelly Kennedy gives you the tools, strategies, and confidence to scale your business, close more deals, and build lasting success. ✔ Proven business development frameworks that drive real results ✔ Personalized coaching tailored to your goals and challenges ✔ Actionable strategies to generate leads, close deals, and grow revenue If you're serious about taking your business development skills to the next level, let’s talk. Book your free discovery session today and see how this program can help you achieve your goals. Book a Free Discovery Call…
Solopreneurs and small business owners are the backbone of the economy, but balancing business development with daily operations can feel overwhelming. In this episode, Kelly Kennedy shares a powerful five-step framework to help entrepreneurs maximize their time, boost efficiency, and drive long-term success. From mastering time management and structuring a business development process to leveraging social media and building high-value client relationships, this episode is packed with actionable insights to help small business owners thrive. Kelly emphasizes the importance of treating every hour like it's worth $1,000, setting up a disciplined schedule, and ensuring that business development remains a top priority—no matter how busy the day-to-day grind gets. Kelly also dives into the importance of targeted outreach, the power of digital networking, and why business owners must measure success in meetings rather than just revenue. By implementing structured follow-ups, optimizing LinkedIn strategies, and embracing a proactive BD approach, solopreneurs can create a steady pipeline of new opportunities. If you've been struggling to balance growth with daily operations or feel stuck in the hustle, this episode provides the roadmap to regain control and scale your business strategically. 1. Time management is critical—every hour should be treated like it's worth $1,000 to maximize efficiency and impact. 2. Solopreneurs must dedicate at least half a day per week to business development to ensure long-term growth. 3. Targeted outreach is essential—business owners waste too much time reaching out to the wrong people who can’t make buying decisions. 4. A strong social media presence, especially on LinkedIn, is no longer optional; it’s a key driver of credibility and visibility. 5. Adding 100 potential clients on LinkedIn per week and leveraging personal branding increases exposure and creates organic opportunities. 6. Scheduling all meetings, events, and tasks in a calendar improves productivity and ensures that important BD work gets done consistently. 7. Business success should be measured by the number of meetings booked, not just revenue, as meetings create opportunities that lead to sales. 8. Digital introductions, structured follow-ups, and CRM tracking streamline BD efforts and improve long-term conversion rates. 9. Business owners must confidently market themselves—being too humble holds back growth and limits brand recognition. 10. Consistency over time is the key to business success—solopreneurs who commit to structured BD efforts will see exponential results. Master Business Development with Kelly Kennedy – Book Your Free Discovery Session Business growth isn’t about luck—it’s about mastery. The Business Development Mastery Program with Kelly Kennedy gives you the tools, strategies, and confidence to scale your business, close more deals, and build lasting success. ✔ Proven business development frameworks that drive real results ✔ Personalized coaching tailored to your goals and challenges ✔ Actionable strategies to generate leads, close deals, and grow revenue If you're serious about taking your business development skills to the next level, let’s talk. Book your free discovery session today and see how this program can help you achieve your goals. Book a Free Discovery Call Today! Links referenced in this episode: capitalbd.ca…
Commuting is broken—and it’s costing North Americans a staggering $530 billion per year in wasted fuel, parking, and vehicle expenses. In this episode, The Business Development Podcast welcomes Malcolm Adams, a former oil and gas executive turned mobility innovator, who is on a mission to fix this crisis. As the CEO and founder of COREO Commute, Malcolm is pioneering a choreographed carpooling solution that goes beyond traditional ridesharing, offering a smarter, cost-saving alternative for daily commuters. He shares how his background in engineering and energy led him to identify solo commuting as the most inefficient system in transportation, and how COREO is poised to transform the way we get to work—saving commuters thousands annually while reducing congestion and emissions. Malcolm dives into the hidden costs of commuting, why traditional carpooling has failed, and how COREO solves these challenges with real-time, AI-powered trip matching. He explains the behavioral shift needed to make shared commuting a mainstream solution, the role of major corporations in adoption, and how companies can use COREO to get employees back into the office without financial strain. With a successful rollout in Calgary, Malcolm also shares the expansion roadmap and the massive opportunities ahead for businesses, cities, and individuals looking to cut costs, build stronger communities, and revolutionize transportation. If you’ve ever wished for a better, more affordable way to commute, this episode is a must-listen. Key Takeaways: 1. Commuting is one of the biggest hidden costs in North America, costing solo drivers over $530 billion annually. 2. Traditional carpooling fails because it lacks reliability, but choreographed commuting creates stable, predictable ride-sharing networks. 3. Most commuters don’t realize that transportation is their second-largest household expense, after housing and before food. 4. Car ownership costs have skyrocketed, with vehicle prices up 28% and used car prices up 50% in the last five years. 5. Many people resist carpooling due to fear of inconvenience, but tech-driven trip matching eliminates scheduling conflicts. 6. Businesses benefit from smarter commuting solutions by increasing office attendance, improving employee productivity, and reducing parking costs. 7. Solo commuting is a major contributor to emissions, and reducing single-occupant vehicle use is the fastest way to cut transportation-related carbon output. 8. Large employers and universities are key to driving mass adoption of choreographed commuting through incentives and corporate partnerships. 9. Creating strong community connections through shared rides improves trust, networking, and even job opportunities among commuters. 10. The biggest barrier to adoption is behavioral, but once people experience cost savings and reliability, they rarely go back to driving alone. Links referenced in this episode: CapitalBD.ca COREO Master Business Development with Kelly Kennedy – Book Your Free Discovery Session Business growth isn’t about luck—it’s about mastery. The Business Development Mastery Program with Kelly Kennedy gives you the tools, strategies, and confidence to scale your business, close more deals, and build lasting success. ✔ Proven business development frameworks that drive real results ✔ Personalized coaching tailored to your goals and challenges ✔ Actionable strategies to generate leads, close deals, and grow revenue If you're serious about taking your business development skills to the next level, let’s talk. Book your free discovery session today and see how this program can help you achieve your goals. Book now…
It's the two-year anniversary of The Business Development Podcast, and in true Kelly Kennedy fashion, this episode is all about pushing forward when others pull back. With tariffs looming and recession fears on the rise, many businesses are making the critical mistake of hunkering down—cutting sales efforts, freezing hiring, and waiting for things to stabilize. Kelly breaks down why playing it safe is the fastest way to lose, sharing hard-earned lessons from past economic downturns that prove winners double down while others retreat. If you're feeling the weight of uncertainty, this episode will give you the motivation and strategy to take action instead of falling victim to fear. Mindset separates thriving businesses from failing ones, and Kelly shares the exact playbook leaders need to stay ahead. From account management, sales team motivation, and strategic partnerships to leveraging social media and recession-proofing growth, this episode is packed with actionable insights. As The Business Development Podcast celebrates two years, Kelly's message is clear—fear kills growth, but bold action creates opportunity. If you’re ready to rise above the chaos and turn uncertainty into an advantage, this is the episode for you. Links referenced in this episode: CapitalBD.ca The Business Development Mastery Program Companies mentioned in this episode: Capital Business Development…
Women entrepreneurs are shaping the future of business, but the path to success is still filled with barriers—especially when it comes to funding and access to opportunities. In this episode of The Business Development Podcast , Kelly Kennedy sits down with Marcela Mandeville, CEO of Alberta Women Entrepreneurs (AWE), a powerhouse leader on a mission to break down these obstacles. With a deep passion for business and community development, Marcela has spent over 15 years championing women in business, helping them access the capital, connections, and support they need to thrive. Under her leadership, AWE has transformed the landscape for women entrepreneurs, increasing funding, expanding networks, and driving real economic impact across Alberta. Marcela’s journey is one of resilience, strategy, and an unshakable belief in the power of women-led businesses. From her early entrepreneurial ventures to leading one of Alberta’s most impactful organizations, she brings a wealth of knowledge on what it truly takes to succeed in today’s business world. Whether you’re an aspiring entrepreneur or a seasoned business owner looking to scale, this conversation is packed with insights, motivation, and game-changing advice. If you’ve ever faced challenges securing funding, struggled with growth, or simply needed inspiration to take the leap, this episode is for you. Key Takeaways: 1. Women entrepreneurs still face systemic barriers in securing funding, but organizations like AWE are working to change that. 2. Access to capital, strategic connections, and capacity-building are the three core pillars that drive business success for women. 3. Risk-taking is often misunderstood—women entrepreneurs are not risk-averse but take strategic risks for long-term growth. 4. Revenue generation is just as important as external funding when scaling a business. 5. The business world is rapidly evolving, and women need to embrace digital transformation and AI to stay competitive. 6. Women-led businesses make a significant economic impact, with AWE’s lending programs generating an 11:1 return. 7. Building the right network and support system is essential for overcoming challenges in male-dominated industries. 8. Nonprofits like AWE are not just about funding—they provide mentorship, training, and long-term business support. 9. Traditional employment is no longer the only safe career path—entrepreneurship allows for greater control and financial independence. 10. Success comes from aligning passion with purpose and surrounding yourself with the right people who believe in your vision. Links referenced in this episode: capitalbd.ca AWEBusiness Companies mentioned in this episode: Alberta Women Entrepreneurs Capital Business Development Edmonton Chamber of Commerce Business Development Bank of Canada Alberta Innovates Prairies Economic Development Canada Women's Enterprise Organizations of Canada Master Business Development with Kelly Kennedy – Book Your Free Discovery Session Business growth isn’t about luck—it’s about mastery. The Business Development Mastery Program with Kelly Kennedy gives you the tools, strategies, and confidence to scale your business, close more deals, and build lasting success. ✔ Proven business development frameworks that drive real results ✔ Personalized coaching tailored to your goals and challenges ✔ Actionable strategies to generate leads, close deals, and grow revenue If you're serious about taking your business development skills to the next level, let’s talk. Book your free discovery session today and see how this program can help you achieve your goals. Book a Free Call Today…
Podcasting is one of the most exciting and rapidly growing industries, but beneath the surface lies a brutal reality—most podcasters will never make it. In this episode, Kelly Kennedy takes a no-holds-barred deep dive into the podcast industry, exposing the harsh truths that make it nearly impossible for many to succeed. From the overwhelming competition and slow audience growth to the financial and time-consuming demands, Kelly lays out exactly why 98% of podcasts fail before hitting 200 episodes. But it’s not all doom and gloom—he also breaks down 13 critical lessons that separate the few who thrive from the many who quit, providing tactical advice to help podcasters push through the struggle and build a show that stands out. If you’ve ever considered starting a podcast or are already in the trenches wondering if it’s worth it, this episode is your wake-up call. Kelly reveals the industry’s biggest challenges, from the rigged advertising landscape to the grueling learning curve of content creation, while sharing practical strategies for survival. He pulls from his own two-year journey of growth, setbacks, and wins, offering hard-earned insights on finding support, mastering self-motivation, and committing to the long game. Whether you’re looking to launch, scale, or simply survive in podcasting, this episode delivers the raw truth and the roadmap to success. Key Takeaways: 1. Podcasting is a long game, and most fail because they expect quick success, but the ones who win commit for years, not months. 2. The industry is not designed for podcasters to succeed, as advertising is expensive, growth is slow, and long-time podcasters are not helping newer shows break through. 3. Ninety-eight percent of podcasts fail before 200 episodes, and the difference between those who make it and those who don’t is sheer persistence. 4. Building a personal brand through podcasting can open doors to business opportunities, coaching, and new relationships that you never expected. 5. Self-motivation is everything because when numbers are down and success feels out of reach, the ability to push forward is what separates the top two percent. 6. Creating content consistently is hard since, over time, ideas don’t come as easily, and maintaining high-quality production becomes a serious challenge. 7. Monetizing a podcast is not just a goal but a necessity for long-term success, as the costs of production, advertising, and time commitment make it unsustainable without financial support. 8. Community is critical, and having engaged listeners who support and interact with the show makes all the difference in staying inspired. 9. The podcast industry is still evolving, and platform changes, algorithm shifts, and analytics inconsistencies create unpredictable challenges for hosts. 10. If you stick with it, podcasting can change your life by building authority, growing your network, and creating long-term opportunities that you can’t see at the start. Links referenced in this episode: www.CapitalBD.ca The Business Development Mastery Program Companies mentioned in this episode: Capital Business Development Spotify Apple Podcasts AudioGo Buzzsprout…
In Episode 206 of The Business Development Podcast , Kelly Kennedy sits down with Monte Pedersen, a globally recognized strategy execution expert with over 35 years of experience. Monte shares his insights into why 60-90% of strategies fail, emphasizing the critical gap between planning and execution. He outlines how businesses often craft ambitious strategies but fall short due to unclear goals, lack of accountability, and insufficient leadership commitment. Monte introduces practical frameworks for bridging this gap, including clear diagnoses, actionable initiatives, and consistent follow-through. Drawing from his extensive career and the lessons learned in corporate leadership, he provides a roadmap for leaders looking to turn vision into tangible results. The conversation also delves into the transformative power of leadership and personal branding in today's business landscape. Monte highlights how leaders can inspire teams by connecting strategy to purpose and empowering individuals to execute effectively. Drawing from his own journey, including his success in building a LinkedIn following of over 200,000, he emphasizes the importance of authenticity, simplicity, and process in leadership and execution. Packed with actionable advice and inspiring anecdotes, this episode offers invaluable insights for entrepreneurs, executives, and aspiring leaders aiming to overcome the pitfalls of strategy execution and achieve sustained success. Key Takeaways: 1. Most strategies fail because of a lack of focus on execution, with 60-90% never being fully implemented. 2. Clear goals and actionable initiatives are essential for turning strategy into results. 3. Leadership must prioritize alignment and accountability to ensure effective execution. 4. Execution is not intuitive; it requires a managed process and consistent follow-through. 5. Organizations don't execute strategies—individuals do, making personal accountability critical. 6. Strategy should be treated as a long-term vision, not constrained by yearly calendars. 7. Success often comes from simplifying processes and making them repeatable. 8. Leadership is about serving, empowering, and inspiring teams, not focusing on personal accolades. 9. Building a personal brand is essential in the modern era, offering influence and connection opportunities. 10. Courageous leadership, including having difficult conversations, is necessary to drive meaningful change. Links referenced in this episode: www.capitalbd.ca www.clarifydeployachieve.com Companies mentioned in this episode: CDA Group Sodexo Education Services Off Campus Solutions Capital Business Development CapitalBD Aramark Movement Mortgage…
In this episode of The Business Development Podcast , we’re diving into one of the most important tools for your success in 2025 and beyond: personal branding. I’m here to show you why building your personal brand isn’t just a nice-to-have—it’s essential for standing out in today’s competitive world. Together, we’ll explore how authenticity and trust can transform your career, why being discoverable online is a game-changer, and how to leverage your unique expertise to open doors you didn’t even know existed. I’m sharing eight powerful lessons to help you master personal branding, from overcoming imposter syndrome to creating a content strategy that works for you. You’ll learn how to embrace authenticity, continuously grow your skills, and stay relevant in a rapidly changing business landscape. Whether you’re a sales professional, entrepreneur, or just someone ready to take your career to the next level, this episode is packed with practical advice and inspiration to help you build a personal brand that truly sets you apart. Key Takeaways: 1. Personal branding is essential for standing out in today’s competitive business environment. 2. Authenticity builds trust and creates lasting connections with clients and peers. 3. A strong personal brand makes you more discoverable and opens doors to global opportunities. 4. Overcoming imposter syndrome is key to sharing your expertise confidently. 5. Sharing your knowledge authentically positions you as a trusted authority in your field. 6. Personal branding requires consistency and commitment to a long-term strategy. 7. Investing in continuous growth helps you adapt to evolving trends and tools. 8. A clear, intentional content strategy is vital for building visibility and credibility. 9. Personal branding is a lifelong endeavor that follows you across all career paths. 10. Betting on yourself and putting yourself out there leads to opportunities you never imagined. Links referenced in this episode: CapitalBD.ca The Business Development Mastery Program with Kelly Kennedy Companies mentioned in this episode: Capital Business Development…
In Episode 204 of The Business Development Podcast, host Kelly Kennedy welcomes sales expert Marcus Chan for an engaging conversation about sales and personal branding in 2025 and beyond. Marcus, a renowned figure in the B2B sales space and founder of Venli Consulting Group, shares insights from his remarkable career, which includes coaching Fortune 500 sales teams and driving over $700 million in contract value. Together, they explore the evolution of sales strategies, the importance of building trust and authenticity in a competitive market, and actionable tips for professionals looking to level up their social selling and personal branding efforts. Listeners will discover Marcus’s journey from humble beginnings to becoming a Salesforce Top Sales Influencer, including how he leveraged hard work, strategic insights, and a relentless focus on value to inspire and empower others. From his "top five rules for social selling" to the critical elements of an optimized LinkedIn profile, Marcus delivers powerful advice that resonates with sales professionals, entrepreneurs, and business development leaders alike. Don’t miss this episode filled with practical strategies, inspirational stories, and tools to thrive in today’s sales landscape. Key Takeaways: 1. Success in sales and business development requires a balance of hard work, strategic thinking, and adaptability. 2. Social selling is critical in today’s market, and an optimized LinkedIn profile can build trust and credibility. 3. Content should follow a 90% value, 10% pitch rule to engage and nurture audiences effectively. 4. Outbound sales efforts provide greater control over outcomes compared to relying solely on inbound strategies. 5. Personal branding is essential for building trust and standing out in a competitive sales landscape. 6. Creating consistent, high-value content across multiple platforms enhances visibility and trust with potential clients. 7. Tailoring your online presence to align with the expectations of your target audience is key to successful social selling. 8. Confidence in sales is built by consistent effort, embracing challenges, and refining skills over time. 9. Trust and authenticity are powerful differentiators, especially in an age of automation and AI-driven tools. 10. Overcoming fear of video and leveraging it as a medium can significantly enhance personal branding and client engagement. Links referenced in this episode: www.venliconsulting.com www.capitalbd.ca Master Business Development with Kelly Kennedy – Book Your Free Discovery Session: Book Now…
In this episode of The Business Development Podcast, Kelly Kennedy explores what it takes to succeed as a modern business developer in 2025 and beyond. He breaks down the key skills, characteristics, and tools that every business developer must master, emphasizing that while technology and AI are reshaping the industry, the core of business development remains human connection. Kelly highlights the importance of confidence, adaptability, and personal branding, explaining how social media—especially LinkedIn—has become a non-negotiable tool for success. He also discusses how AI can enhance efficiency but warns against over-reliance, stressing that real relationships are built through direct human interaction like calls, meetings, and face-to-face engagement. The episode also dives into the seven essential tools every business developer needs, including CRM systems, email, video content, and AI-powered platforms. Kelly emphasizes the power of personal branding, encouraging business developers to create authentic and engaging content to establish credibility and attract opportunities. He also shares insights on how to measure success through booked meetings, rather than vanity metrics like emails or social media impressions. Wrapping up, he reassures listeners that despite the evolving landscape, the fundamentals of business development remain unchanged—build trust, create value, and leverage new tools to accelerate success. Key Takeaways: 1. Business development in 2025 is still about human connection While AI and social media are powerful tools trust and relationships remain the foundation of success. 2. Confidence is key The best business developers are not fearless but they take action despite fear and project certainty in their messaging. 3. Adaptability separates top performers Meetings will get canceled clients will ghost and strategies will change success comes from adjusting quickly and staying persistent. 4. Personal branding is no longer optional Business developers must actively build their presence on LinkedIn and other platforms to establish credibility and attract opportunities. 5. The best business developers are great listeners Asking thoughtful questions and listening carefully leads to deeper relationships and better business opportunities. 6. Measure success in meetings not outreach The number of booked meetings is the most important metric not the number of calls or emails sent. 7. AI is a tool not a replacement AI can enhance efficiency in research content creation and CRM management but it cannot replace authentic human interactions. 8. Video is becoming a critical tool In an era of polished AI-generated content raw authentic video content helps build trust and differentiate business developers. 9. The right tools make all the difference Must-have tools for business developers include CRM systems LinkedIn Canva for content video editing software like Descript and a quality camera for video branding. 10. We are in the best time in history for business development Technology social media and AI have made finding connecting and engaging with prospects easier than ever those who embrace the tools will thrive. Links referenced in this episode: www.capitalbd.ca Business Development Mastery Program with Kelly Kennedy Companies mentioned in this episode: Capital Business Development Master Business Development with Kelly Kennedy – Book Your Free Discovery Session Business growth isn’t about luck—it’s about mastery. The Business Development Mastery Program with Kelly Kennedy gives you the tools, strategies, and confidence to scale your business, close more deals, and build lasting success. ✔ Proven business development frameworks that drive real results ✔ Personalized coaching tailored to your goals and challenges ✔ Actionable strategies to generate leads, close deals, and grow revenue If you're serious about taking your business development skills to the next level, let’s talk. Book your free discovery session today and see how this program can help you achieve your goals. Book now…
In this episode of The Business Development Podcast , Brad Warren returns to break down the no-nonsense approach every entrepreneur needs to run a profitable business. Known for his operational expertise and relentless focus on numbers, Brad shares why most business owners unknowingly sabotage themselves by failing to track key financial metrics. From pricing strategies to hiring decisions, he explains how understanding your revenue, costs, and labor efficiency can mean the difference between growth and bankruptcy. With his trademark directness, Brad emphasizes the importance of removing emotion from decision-making and letting the numbers guide every move. Throughout the conversation, Brad and Kelly dive into real-world business challenges, including why so many companies struggle with pricing, how to track profitability effectively, and when to make tough staffing decisions. Brad also sheds light on the most common mistakes that lead small businesses into financial trouble and provides practical strategies to avoid them. Whether you’re an established entrepreneur or just starting out, this episode delivers actionable insights to help you stop guessing and start winning in business. Key Takeaways: 1. The market determines pricing, not the business owner, and staying competitive is essential for success. 2. Tracking revenue, costs, and profit margins is crucial—businesses that don’t are operating blindly. 3. Reviewing profit & loss statements monthly and comparing year-over-year data helps spot trends and make informed decisions. 4. Hiring should be slow and deliberate, but underperforming employees should be let go quickly to protect the business. 5. Removing emotion from decisions allows business owners to focus on data-driven strategies rather than gut feelings. 6. Operational excellence comes from strict discipline in processes, not just having a great product or service. 7. Raising prices is necessary to keep up with rising costs and inflation—failure to do so leads to shrinking margins. 8. Employees thrive under different management styles, and strong leaders recognize and adapt to their needs. 9. A business must always come first, as its survival ensures the livelihood of employees and the entrepreneur. 10. Avoiding financial problems doesn’t make them disappear—facing them head-on is the only way to stay in control. Links referenced in this episode: Our Invisible Empire Capital Business Development Business Development Mastery Program Companies mentioned in this episode: Boulevard Auto Glass White Raven Accounting Econo Basements Econo Roofing Spacious Basement Builders Capital Business Development Calgary Bike Swap Planet Builders Rusted Nuts Mechanical…
Who Needs Business Development: The Power of Active Marketing for Maximum ROI Episode 201 of The Business Development Podcast dives into a critical question for every business owner: Who actually needs business development, and how can active marketing drive greater ROI? Host Kelly Kennedy breaks down why business development is essential for businesses of all sizes, whether you're a solopreneur or a large organization. He emphasizes that passive marketing strategies like ads and social media can help with brand recognition, but they don’t drive consistent revenue in B2B or high-ticket industries. Instead, an 80/20 approach—focusing 80% on active marketing through direct outreach, relationship-building, and strategic engagement—yields the highest return. Kennedy lays out the six fundamental steps for launching a strong business development process, from identifying key industries and decision-makers to leveraging LinkedIn and securing high-value meetings. Listeners will gain actionable insights on how to proactively generate new business, build lasting relationships, and ensure long-term growth by implementing an effective business development strategy. Kennedy also dispels the myth that only struggling businesses need business development—on the contrary, even the most successful companies must continuously pursue new opportunities to avoid stagnation. By prioritizing active marketing and direct engagement, businesses can take control of their sales pipeline, create sustainable revenue streams, and position themselves for success in 2025 and beyond. Key Takeaways: 1. Every business with customers needs business development, whether through a dedicated team or as a solopreneur. 2. Growth is a long-term game; consistent, strategic effort leads to sustainable success. 3. Trust and relationships are the foundation of lasting business success, especially in B2B markets. 4. Passive marketing builds brand awareness, but active marketing drives revenue and real client engagement. 5. The 80/20 rule in business development: 80% active marketing, 20% passive marketing for optimal ROI. 6. Active marketing means direct outreach, personal engagement, and relationship-building ahead of customer needs. 7. Without consistent business development, companies risk stagnation, lost clients, and missed opportunities. 8. LinkedIn is a game-changer for finding and connecting with the right decision-makers. 9. Face-to-face meetings—virtual or in-person—are essential for building trust and securing long-term business. 10. Success in business development is measured by meetings and relationships first—revenue follows naturally. Master Business Development with Kelly Kennedy – Book Your Free Discovery Session Business growth isn’t about luck—it’s about mastery. The Business Development Mastery Program with Kelly Kennedy gives you the tools, strategies, and confidence to scale your business, close more deals, and build lasting success. ✔ Proven business development frameworks that drive real results ✔ Personalized coaching tailored to your goals and challenges ✔ Actionable strategies to generate leads, close deals, and grow revenue If you're serious about taking your business development skills to the next level, let’s talk. Book your free discovery session today and see how this program can help you achieve your goals. Book Now Links referenced in this episode: www.capitalbd.ca…
In this milestone 200th episode of The Business Development Podcast, host Kelly Kennedy takes a step back from the usual format for a deeply personal and reflective conversation with his partner, Shelby Hobbs. Together, they celebrate not just the podcast’s incredible journey, but also three major life milestones—the anniversary of Capital Business Development, Kelly’s birthday, and their son’s birthday. The episode offers a rare, behind-the-scenes look at Kelly’s journey from launching the show to navigating the highs and lows of entrepreneurship, podcasting, and personal growth. Shelby, who has been an integral part of the podcast’s success behind the scenes, brings a fresh perspective on the sacrifices, determination, and passion that have fueled Kelly’s relentless commitment to his work and audience. More than just a celebration, this episode dives into the lessons learned from 200 episodes, including the power of authenticity, work-life balance, and perseverance in both business and personal life. Kelly reflects on the key themes that have emerged from his conversations with entrepreneurs—how success often comes with unexpected challenges and how personal growth is just as critical as professional ambition. The discussion also touches on the realities of being a public-facing entrepreneur, the impact of the show on listeners worldwide, and what the future holds for the podcast. Whether you're a long-time listener or a newcomer, this episode is a heartfelt, insightful, and inspiring reflection on what it takes to build something meaningful—and keep showing up, no matter what. Key Takeaways: 1. Authenticity is the key to lasting success in both business and relationships. 2. Building something great takes relentless commitment and sacrifice. 3. Work-life balance is a moving target that requires constant adjustment. 4. Entrepreneurship comes with highs and lows—resilience is essential. 5. Your support system plays a crucial role in your ability to succeed. 6. The best opportunities often come from simply showing up, even when it's hard. 7. Success isn’t just about money—it’s about freedom, fulfillment, and impact. 8. Passion projects often turn into life-changing ventures when pursued consistently. 9. Parenting and business both require patience, flexibility, and vision. 10. Every milestone is a reminder to reflect, appreciate, and plan for what’s next. Master Business Development with Kelly Kennedy – Book Your Free Discovery Session Business growth isn’t about luck—it’s about mastery. The Business Development Mastery Program with Kelly Kennedy gives you the tools, strategies, and confidence to scale your business, close more deals, and build lasting success. ✔ Proven business development frameworks that drive real results ✔ Personalized coaching tailored to your goals and challenges ✔ Actionable strategies to generate leads, close deals, and grow revenue If you're serious about taking your business development skills to the next level , let’s talk. Book your free discovery session today and see how this program can help you achieve your goals. Start now: Capital Business Development Mastery Program…
In this episode of The Business Development Podcast , host Kelly Kennedy celebrates the show’s 199th episode, coinciding with the dawn of 2025. Kennedy reflects on the remarkable journey of reaching the 200-episode milestone, emphasizing the dedication, family support, listener engagement, and sponsor contributions that made the achievement possible. He offers insights into how success in podcasting mirrors the principles of business development—consistency, strategic planning, and a commitment to delivering value. The episode also revisits the core principles of business development, redefining it for the modern era. Kennedy highlights the strategic role of identifying and pursuing new opportunities, differentiating business development from account management and sales. He stresses the importance of human connections, active outreach, and leveraging digital tools like LinkedIn. He also advocates for setting clear growth targets, regularly reviewing marketing materials, and building personal brands to establish trust and engagement. Concluding the episode, Kennedy underscores the value of persistence and measurable success in securing meetings as the cornerstone of business growth, aiming to empower listeners to thrive in the new year. Key Takeaways: 1. Business development is about creating new opportunities, building relationships, and driving growth, not managing existing accounts. 2. Set clear revenue growth goals and calculate the number of meetings required to achieve them. 3. Regularly update marketing materials to ensure they are visually appealing, accurate, and engaging. 4. Develop a target list of prospective clients and make consistent outreach efforts to engage them. 5. Identify your ideal customer profile to ensure you’re targeting the right industries, roles, and locations. 6. Build a strong personal brand on platforms like LinkedIn to establish trust and credibility. 7. Human-to-human interactions through calls, emails, and meetings remain essential for building relationships. 8. Persistence is key—expect to make multiple attempts before securing meetings with prospects. 9. Measure success by the number of meetings booked, as they drive long-term revenue opportunities. 10. Plan ahead and stay consistent in your efforts to maintain momentum and achieve sustainable success. Links referenced in this episode: www.capitalbd.ca Companies mentioned in this episode: Capital Business Development Hypervac Technologies Foresight for IT Maverick NDT Inspection Fabled Solutions Plains Equipment Rentals 🚀 Ready to take your business development skills to the next level? Join The Business Development Mastery Program with Kelly Kennedy and transform the way you approach growth. Whether you’re a seasoned pro or just starting out, this program is designed to give you the tools, strategies, and confidence to create new opportunities, build authentic relationships, and drive success like never before. Don’t just learn—master the art of business development and make 2025 your breakthrough year! Let’s build something extraordinary together. 🌟 👉 Learn more and sign up today: Book a Discovery Call Now!…
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